• First quarter sales of
electrified vehicles surges 74 percent on a volume basis;
represents 36.6 percent of total sales volume
• 27 electrified Toyota and Lexus
vehicle options available at dealerships, the most among any
automaker
PLANO,
Texas, April 2, 2024 /PRNewswire/ -- Toyota Motor
North America (TMNA) today reported March
2024 U.S. sales of 214,894 vehicles, up 21.8 percent on a
volume and daily selling rate (DSR) basis versus March 2023. Sales of electrified vehicles for the
month totaled 78,157, representing 36.4 percent of total sales
volume.
For the first quarter, TMNA reported sales of 565,098 vehicles,
up 20.3 percent on a volume basis and up 17.2 percent on a DSR
basis versus March 2023. Sales of
electrified vehicles for the first quarter totaled 206,850,
representing 36.6 percent of total sales volume.
Toyota division posted March sales of 184,123 vehicles, up 22.7
percent on a volume and DSR basis. For the quarter, Toyota division
reported sales of 486,627 vehicles, up 21.3 percent on a volume
basis and up 18.1 percent on a DSR basis.
Lexus division posted March sales of 30,771 vehicles, up 16.7
percent on a volume and DSR basis. For the quarter, Lexus division
reported sales of 78,471 vehicles, up 15.0 percent on a volume
basis and up 12.0 percent on a DSR basis, the division's best-ever
first quarter.
"Thanks to our diverse portfolio of 27 electrified vehicle
options between the Toyota and Lexus brands, customer demand for
our products continued to grow in March and in the first quarter,"
said Jack Hollis, executive vice
president, sales, TMNA. "Our teams are preparing to launch more
than 20 new, refreshed or special edition vehicles later this year
including the all-new 2024 Tacoma with available hybrid powertrain,
plus the all-new 2024 Land Cruiser and 2025 Camry, both exclusively
with hybrid powertrains, offering even more electrified options
that fits customers' lifestyles and needs."
March and First Quarter 2024 Highlights (volume basis
unless otherwise noted)
TMNA:
- March sales of electrified vehicles were 78,157, surging 60.9
percent, representing 36.4 percent of total sales volume
- First quarter sales of electrified vehicles were 206,850,
surging 74.1 percent, representing 36.6 percent of total sales
volume
- Cars up 36.2 percent in March and up 31.2 percent in the first
quarter
- Trucks including SUVs up 16.1 percent in March and up 16.0
percent in the first quarter
- 27 electrified Toyota and Lexus vehicle options available at
dealerships
Toyota Division:
- March sales were 184,123, up 22.7 percent
- First quarter sales were 486,627, up 21.3 percent
- March electrified vehicle sales were 66,492, up 57.0
percent
- First quarter electrified vehicle sales were 177,778, up 76.4
percent
- Cars up 40.8 percent in March and up 35.5 percent in the first
quarter
- SUVs up 30.9 percent in March and up 31.9 percent in the first
quarter
- Trucks up 15.3 percent in March and up 15.2 percent in the
first quarter
- Prius, Prius Prime, Camry HEV, Crown and RAV4 HEV all posted
strong triple-digit gains in the first quarter
- All-electric bZ4X sales were up 13.1 percent in March and up
11.7 percent in the first quarter
- Total RAV4 sales were up 45.1 percent in March and up 47.4
percent in the first quarter
- 4Runner sales were up 70.4 percent in March and up 60.2 percent
in the first quarter
- Sienna sales were up 53.2 percent in the first quarter
- Tundra sales were up 41.3 percent in March and up 31.0 percent
in the first quarter
- Best-ever March sales:
- GR 86
- bZ4X
- GR Corolla
- Crown
- RAV4 PRIME
- All-time best-ever month:
- Corolla HEV
- Corolla Cross HEV
- Crown
- RAV4 HEV
- Sequoia
- Tundra HEV
- Best-ever first quarter:
- bZ4X
- GR Corolla
- Corolla HEV
- Corolla Cross
- Crown
- RAV4 HEV
- RAV4 PRIME
- Sequoia
- Tundra HEV
Lexus Division:
- March sales were 30,771, up 16.7 percent
- Record first quarter sales of 78,471, up 15.0 percent
- March electrified vehicle sales were 11,665, up 87.5
percent
- First quarter electrified vehicle sales were 29,072, up 61.1
percent
- Cars up 4.5 percent in March
- Trucks up 20.6 percent in March and up 20.0 percent in the
first quarter
- ES HEV, NX HEV, NX PHEV, RX HEV and LS HEV all posted strong
double-digit gains in the first quarter
- All-electric RZ sales were up 363.8 percent in March and up
766.5 percent in the first quarter
- LS sales were up 5.6 percent in March and up 18.6 percent in
the first quarter
- LC sales were up 21.6 percent in March and up 13.9 percent in
the first quarter
- Total NX sales were up 15.9 percent in March and up 10.0
percent in the first quarter
- Strong sales of the all-new TX; 9,956 sold in the first
quarter
- Best-ever March sales:
- Total NX
- NX HEV
- NX PHEV
- RX HEV
- RZ
- Best-ever first quarter:
- Total vehicles
- Total LUVs
- Total NX
- NX HEV
- NX PHEV
- RX HEV
Note:
HEV = Hybrid Electric Vehicle
PHEV
= Plug-In Hybrid Electric Vehicle
FCEV = Fuel Cell
Electric Vehicle
BEV = Battery Electric Vehicle
About Toyota
Toyota (NYSE:TM) has been
a part of the cultural fabric in North
America for more than 65 years, and is committed to
advancing sustainable, next-generation mobility through our Toyota
and Lexus brands, plus our more than 1,800
dealerships.
Toyota directly employs more than 63,000 people in
North America who have contributed
to the design, engineering, and assembly of nearly 47 million cars
and trucks at our 13 manufacturing plants. By 2025, Toyota's
14th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With more electrified vehicles on the road
than any other automaker, Toyota currently offers 27 electrified
options.
For more information about Toyota, visit
www.ToyotaNewsroom.com.
Media Contacts:
Victor
Vanov
469.292.1318
victor.vanov@toyota.com
Media
Websites:
|
ToyotaNewsroom.com
|
|
LexusNewsroom.com
|
TOYOTA U.S.
SALES SUMMARY
|
March
2024
|
|
-- CURRENT MONTH
--
|
-- CALENDAR YEAR TO
DATE --
|
|
|
|
|
|
|
|
|
|
|
2024
|
2023
|
DSR %
|
VOL %
|
2024
|
2023
|
DSR %
|
VOL %
|
TOTAL
TMNA
|
214,894
|
176,456
|
21.8
|
21.8
|
565,098
|
469,558
|
17.2
|
20.3
|
TOTAL TOYOTA
DIV.
|
184,123
|
150,099
|
22.7
|
22.7
|
486,627
|
401,306
|
18.1
|
21.3
|
TOTAL LEXUS
DIV.
|
30,771
|
26,357
|
16.7
|
16.7
|
78,471
|
68,252
|
12.0
|
15.0
|
COROLLA
|
22,328
|
13,528
|
65.1
|
65.1
|
60,071
|
42,975
|
36.2
|
39.8
|
SUPRA
|
202
|
247
|
-18.2
|
-18.2
|
484
|
871
|
-45.9
|
-44.4
|
GR86 (INCL
FR-S)
|
1,364
|
1,005
|
35.7
|
35.7
|
2,041
|
2,038
|
-2.5
|
0.1
|
MIRAI
|
71
|
208
|
-65.9
|
-65.9
|
172
|
668
|
-74.9
|
-74.3
|
CROWN
|
2,970
|
1,335
|
122.5
|
122.5
|
7,685
|
1,393
|
437.4
|
451.7
|
PRIUS
|
4,092
|
2,236
|
83.0
|
83.0
|
13,327
|
5,586
|
132.4
|
138.6
|
CAMRY
|
30,323
|
25,010
|
21.2
|
21.2
|
78,337
|
66,037
|
15.5
|
18.6
|
TOTAL TOYOTA DIV.
CAR
|
61,350
|
43,574
|
40.8
|
40.8
|
162,122
|
119,606
|
32.0
|
35.5
|
IS
|
2,227
|
2,032
|
9.6
|
9.6
|
5,007
|
5,361
|
-9.0
|
-6.6
|
RC
|
145
|
132
|
9.8
|
9.8
|
410
|
380
|
5.1
|
7.9
|
ES
|
3,799
|
3,768
|
0.8
|
0.8
|
8,471
|
8,679
|
-4.9
|
-2.4
|
LS
|
247
|
234
|
5.6
|
5.6
|
683
|
576
|
15.5
|
18.6
|
LC
|
203
|
167
|
21.6
|
21.6
|
493
|
433
|
10.9
|
13.9
|
TOTAL LEXUS DIV.
CAR
|
6,621
|
6,333
|
4.5
|
4.5
|
15,064
|
15,430
|
-4.9
|
-2.4
|
TOTAL TMNA
CAR
|
67,971
|
49,907
|
36.2
|
36.2
|
177,186
|
135,036
|
27.8
|
31.2
|
BZ4X
|
827
|
731
|
13.1
|
13.1
|
1,897
|
1,698
|
8.8
|
11.7
|
RAV4
|
45,340
|
31,258
|
45.1
|
45.1
|
124,822
|
84,704
|
43.5
|
47.4
|
COROLLA
CROSS
|
7,781
|
5,995
|
29.8
|
29.8
|
19,028
|
14,514
|
27.7
|
31.1
|
VENZA
|
3,348
|
2,159
|
55.1
|
55.1
|
7,961
|
7,466
|
3.9
|
6.6
|
HIGHLANDER
|
11,538
|
22,259
|
-48.2
|
-48.2
|
32,033
|
55,344
|
-43.6
|
-42.1
|
GRAND
HIGHLANDER
|
10,077
|
0
|
0
|
0
|
25,136
|
0
|
0
|
0
|
4RUNNER
|
12,756
|
7,487
|
70.4
|
70.4
|
33,823
|
21,116
|
56.0
|
60.2
|
SEQUOIA
|
2,254
|
1,808
|
24.7
|
24.7
|
5,958
|
4,384
|
32.4
|
35.9
|
TOTAL TOYOTA DIV.
SUV
|
93,921
|
71,757
|
30.9
|
30.9
|
250,658
|
189,979
|
28.5
|
31.9
|
SIENNA
|
5,205
|
5,236
|
-0.6
|
-0.6
|
16,074
|
10,487
|
49.3
|
53.3
|
TACOMA
|
8,310
|
18,674
|
-55.5
|
-55.5
|
21,558
|
53,583
|
-60.8
|
-59.8
|
TUNDRA
|
15,337
|
10,858
|
41.3
|
41.3
|
36,215
|
27,651
|
27.6
|
31.0
|
TOTAL TOYOTA DIV.
PICKUP
|
23,647
|
29,532
|
-19.9
|
-19.9
|
57,773
|
81,234
|
-30.7
|
-28.9
|
TOTAL TOYOTA DIV.
TRUCK
|
122,773
|
106,525
|
15.3
|
15.3
|
324,505
|
281,700
|
12.2
|
15.2
|
UX
|
1,178
|
1,250
|
-5.8
|
-5.8
|
2,701
|
3,192
|
-17.6
|
-15.4
|
NX
|
6,724
|
5,801
|
15.9
|
15.9
|
17,119
|
15,556
|
7.2
|
10.0
|
RZ
|
858
|
185
|
363.8
|
363.8
|
1,603
|
185
|
744.0
|
766.5
|
RX
|
10,599
|
9,344
|
13.4
|
13.4
|
26,473
|
25,947
|
-0.6
|
2.0
|
TX
|
3,649
|
0
|
0
|
0
|
9,956
|
0
|
0
|
0
|
GX
|
583
|
2,472
|
-76.4
|
-76.4
|
3,858
|
6,370
|
-41.0
|
-39.4
|
LX
|
559
|
972
|
-42.5
|
-42.5
|
1,697
|
1,572
|
5.1
|
8.0
|
TOTAL LEXUS DIV.
TRUCK
|
24,150
|
20,024
|
20.6
|
20.6
|
63,407
|
52,822
|
16.9
|
20.0
|
TOTAL TMNA
TRUCK
|
146,923
|
126,549
|
16.1
|
16.1
|
387,912
|
334,522
|
12.9
|
16.0
|
Selling
Days
|
27
|
27
|
|
|
77
|
75
|
|
|
DSR = Daily Selling
Rate
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
TOYOTA U.S. ELECTRIFIED VEHICLE SALES
SUMMARY
|
March
2024
|
|
-- CURRENT MONTH
--
|
|
-- CALENDAR YEAR TO
DATE --
|
|
2024
|
2023
|
DSR %
|
VOL%
|
2024
|
2023
|
DSR %
|
VOL%
|
TOYOTA PRIUS
HYBRID
|
2,596
|
2,219
|
17.0
|
17.0
|
9,420
|
4,592
|
99.8
|
105.1
|
TOYOTA PRIUS
PRIME
|
1,496
|
17
|
8,700.0
|
8,700.0
|
3,907
|
994
|
282.8
|
293.1
|
TOYOTA COROLLA
HYBRID
|
6,137
|
3,419
|
79.5
|
79.5
|
15,589
|
12,454
|
21.9
|
25.2
|
TOYOTA CAMRY
HYBRID
|
2,424
|
1,335
|
81.6
|
81.6
|
8,986
|
3,702
|
136.4
|
142.7
|
TOYOTA MIRAI
|
71
|
208
|
-65.9
|
-65.9
|
172
|
668
|
-74.9
|
-74.3
|
TOYOTA CROWN
|
2,970
|
1,335
|
122.5
|
122.5
|
7,685
|
1,393
|
437.4
|
451.7
|
TOYOTA SIENNA
HYBRID
|
5,205
|
5,235
|
-0.6
|
-0.6
|
16,072
|
10,486
|
49.3
|
53.3
|
TOYOTA HIGHLANDER
HYBRID
|
2,094
|
10,261
|
-79.6
|
-79.6
|
6,109
|
20,927
|
-71.6
|
-70.8
|
TOYOTA GRAND HIGHLANDER
HYBRID
|
4,002
|
0
|
0
|
0
|
8,900
|
0
|
0
|
0
|
TOYOTA SEQUOIA
HYBRID
|
2,254
|
1,804
|
24.9
|
24.9
|
5,957
|
4,369
|
32.8
|
36.3
|
TOYOTA BZ4X
BEV
|
827
|
731
|
13.1
|
13.1
|
1,897
|
1,698
|
8.8
|
11.7
|
TOYOTA RAV4
HYBRID
|
21,801
|
8,460
|
157.7
|
157.7
|
57,875
|
19,633
|
187.1
|
194.8
|
TOYOTA RAV4
PRIME
|
2,826
|
2,605
|
8.5
|
8.5
|
7,767
|
5,416
|
39.7
|
43.4
|
TOYOTA COROLLA CROSS
HYBRID
|
3,075
|
0
|
0
|
0
|
7,464
|
0
|
0
|
0
|
TOYOTA VENZA
HYBRID
|
3,348
|
2,159
|
55.1
|
55.1
|
7,961
|
7,466
|
3.9
|
6.6
|
TOYOTA TUNDRA
HYBRID
|
5,366
|
2,570
|
108.8
|
108.8
|
12,015
|
6,989
|
67.4
|
71.9
|
LEXUS ES
HYBRID
|
1,413
|
941
|
50.2
|
50.2
|
3,354
|
2,229
|
46.6
|
50.5
|
LEXUS UX
HYBRID
|
1,178
|
1,250
|
-5.8
|
-5.8
|
2,701
|
3,191
|
-17.6
|
-15.4
|
LEXUS NX
HYBRID
|
2,249
|
1,043
|
115.6
|
115.6
|
6,790
|
3,807
|
73.7
|
78.4
|
LEXUS NX PLUG-IN
HYBRID
|
571
|
473
|
20.7
|
20.7
|
1,408
|
959
|
43.0
|
46.8
|
LEXUS RZ BEV
|
858
|
185
|
363.8
|
363.8
|
1,603
|
185
|
744.0
|
766.5
|
LEXUS RX
HYBRID
|
4,325
|
2,315
|
86.8
|
86.8
|
10,403
|
7,641
|
32.6
|
36.1
|
LEXUS RX PLUG-IN
HYBRID
|
394
|
0
|
0
|
0
|
1,082
|
0
|
0
|
0
|
LEXUS TX
HYBRID
|
593
|
0
|
0
|
0
|
1,524
|
0
|
0
|
0
|
LEXUS TX PLUG-IN
HYBRID
|
68
|
0
|
0
|
0
|
168
|
0
|
0
|
0
|
LEXUS LS
HYBRID
|
14
|
12
|
16.7
|
16.7
|
35
|
25
|
36.4
|
40.0
|
LEXUS LC
HYBRID
|
2
|
3
|
-33.3
|
-33.3
|
4
|
9
|
-56.7
|
-55.6
|
TOTAL TMNA
Electrified Vehicles
|
78,157
|
48,581
|
60.9
|
60.9
|
206,850
|
118,839
|
69.5
|
74.1
|
TOTAL TOYOTA
Electrified Vehicles
|
66,492
|
42,359
|
57.0
|
57.0
|
177,778
|
100,793
|
71.8
|
76.4
|
TOTAL LEXUS
Electrified Vehicles
|
11,665
|
6,222
|
87.5
|
87.5
|
29,072
|
18,046
|
56.9
|
61.1
|
TOTAL TMNA SALES
RATIO
|
36.4 %
|
27.5 %
|
|
|
36.6 %
|
25.3 %
|
|
|
Selling
Days
|
27
|
27
|
|
|
77
|
75
|
|
|
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SOURCE Toyota Motor North America