- Fielding six competition teams with twelve participants in
this year's event
- Once again, the presenting sponsor of the event's Live
Webcast
PLANO,
Texas, June 23, 2023 /PRNewswire/ -- Toyota Motor
North America (TMNA) announced today the renewal of its commitment
to Rebelle Rally, the premier women-only, off-road navigation
rally. For 2023, Toyota will have a total of 12 people join for six
groups to compete in the annual event, doubling last year's number.
Toyota representatives will come from differing areas of the
company, including CALTY Design, Manufacturing, Production
Engineering, and Research and Development. Additionally, Toyota
will once again serve as presenting sponsor of the event's live
webcast.
![Toyota Renews Commitment to Rebelle Rally for 2023 Toyota Renews Commitment to Rebelle Rally for 2023](https://mma.prnewswire.com/media/2109063/Toyota_Renews_Commitment_to_Rebelle_Rally_for_2023.jpg)
"This is an important event and beneficial opportunity to the
women of our company," said Kristen
Tabar, group vice president, Advanced Mobility Research and
Development at Toyota Motor North America. "The Rebelle Rally is a
unique and empowering experience that aligns with our values of
pushing boundaries, learning by doing, and fostering a supportive
and inclusive culture. We believe that our team members will not
only have a lot of fun and learn a lot from the adventure, but also
bring back valuable insights and skills to their work and their
teams."
Running from October 12-21, 2023,
Rebelle Rally is an 8-day endurance event that covers over 2,000
kilometers of challenging terrain across the deserts of
California and Nevada. The rally is unique in requiring
competitors to navigate using only a map and compass, without the
use of GPS or electronic devices.
As Silver Sponsor and the Presenting Sponsor of Rebelle Rally's
Live Webcast for the second consecutive year, Toyota supports the
broadcast of the event on the event's website, YouTube and
Facebook. Coverage will include format review,
standings, competitor interviews, live hits from the
course, highlights and an inside look at
team planning and strategy.
"We are thrilled to renew our commitment to Rebelle Rally by
becoming a Silver Sponsor and continuing as the official Presenting
Sponsor of the Live Webcast. Not only does this sponsorship allow
us to showcase our exceptional Toyota trucks, but it also enables
us to support our team members' remarkable endeavors," said
Lisa Materazzo, group vice president
of Toyota Division Marketing at Toyota Motor North America. "Being
associated with such an empowering event is truly an honor, and we
are eager to contribute to an unforgettable experience."
Follow Toyota's teams and track their progress along with other
participants as they navigate the extreme terrain of the desert at
www.rebellerally.com/live.
More details on the Toyota teams competing in Rebelle Rally will
be announced at a later date.
About Toyota
Toyota (NYSE:TM) has been a
part of the cultural fabric in North
America for more than 65 years, and is committed to
advancing sustainable, next-generation mobility through our Toyota
and Lexus brands, plus our more than 1,800 dealerships.
Toyota directly employs more than 48,000 people in
North America who have contributed
to the design, engineering, and assembly of nearly 45 million cars
and trucks at our 13 manufacturing plants. By 2025, Toyota's 14th
plant in North Carolina will begin
to manufacture automotive batteries for electrified vehicles. With
more electrified vehicles on the road than any other automaker,
Toyota currently offers 22 electrified options.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota, visit
www.ToyotaNewsroom.com.
About Rebelle Rally
The Rebelle Rally is the
longest competitive off-road rally in the
United States. Traversing over 2,500 kilometers through
Nevada and California's iconic terrain, it is an
endurance competition for women consisting of precision driving and
navigating - not fastest speed. The competition is innovative and
unique, using maps, compass, roadbooks and strategy - known as
Rebelle Format. GPS and other electronic devices are strictly
prohibited. Remote and off-grid for eight competition days, the
Rebelle Rally is considered a providing ground for people, products
and stock manufacturer vehicles.
To learn more, visit www.rebellerally.com.
MEDIA CONTACTS
Olivia
Boisineau
734-834-0885
Olivia.boisineau@toyota.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/toyota-renews-commitment-to-rebelle-rally-for-2023-301858574.html
SOURCE Toyota Motor North America