Now in a New Location, Toyota Once Again Wows
SEMA Show Attendees with a Wealth of New and Spectacular Builds and
World Debut Announcements
VEGAS, Nov. 1, 2022 /PRNewswire/ -- Toyota
returns to the Specialty Equipment Manufacturers Association (SEMA)
Show with a new, expanded display, the most showcase vehicles ever,
a laser focus on the aftermarket industry, on- and off-road
performance and adventure and new initiatives for off-the-grid
explorers and those who love to accessorize their Toyota cars,
trucks and SUVs.
Toyota's new and larger SEMA Show space (Central Hall, Booth No.
22200) at the Las Vegas Convention
Center symbolizes the brand's continued and growing commitment to
on- and off-road performance and adventure. And the variety of
special builds on display sends a powerful message about Toyota's
devotion to consumers searching for excitement – whether travel,
spirited track days or off-the-beaten path exploration where the
journey is as important as the destination.
"At Toyota, 'Let's Go Places' isn't just a tagline. It's a
driving force behind everything we do," said Lisa Materazzo, group vice president – Toyota
Division Marketing. "Our cars, sports cars, trucks, SUVs and
technologies not only help you get the most enjoyment from your
vehicle, they also get you to the places and activities that bring
The SEMA Show presents the perfect location for Toyota to share
its plan to connect even closer with adventurers and overlanding
enthusiasts. Today, Toyota announced the world debut of
Trailhunter, a new grade that will soon be available on
Toyota trucks and SUVs. Trailhunter vehicles will be outfitted with
overland ready components, reinforcements and functionality
straight from the factory.
Toyota also announced its Associated Accessory Program
(AAP), a new initiative giving consumers a more seamless
way to accessorize their Toyota vehicles. AAP will offer parts,
components and accessories from many of Toyota's trusted partners,
expanding Toyota's already robust portfolio of Toyota-approved
products and making it easier for customers to personalize and
enhance their vehicles. A major benefit of the new program is the
ability to roll in the accessories into the overall payment plan of
To many, SEMA is all about the show vehicles, and Toyota never
fails to answer the call. This year Toyota brings 13 exciting
special builds to the show floor, including:
The GR Corolla Rally Concept – From the Toyota
Motorsports Garage team comes a GR Corolla like no other, a sports
car oozing Toyota Gazoo Racing DNA and rocket fuel for those who
love Toyota sports cars and rally performance.
The 10-Second Twins – The Toyota Motorsports Garage
team wondered what they could do with the GR Supra, a drag strip
and a $10,000 build budget. Answer:
10-second performers dubbed the "10-Second Twins" because what's
better than a 10-second GR Supra? Two 10-second GR Supras, doubling
The GR86 Daily Drifter – Photographer Larry Chen
envisioned a drift car that resonates with pro drifting fans and
enthusiasts, creating a GR86 that resembles the purpose-built
machines pro drivers like Fredric
Aasbo, Ken Gushi and
Ryan Tuerck drive in competition,
yet focusing on what can be attainable with a manageable
The 2023 'Simba' Sequoia by X Overland and 2022 'Orion'
Tundra by X Overland – Clay and
Rachelle Croft established Expedition Overland in 2010.
Today it is an award-winning team of adventure travelers sharing
their explorations of some of the world's most remote places
through its popular "Expedition Overland" TV series, inspiring
others to go on their own adventures. On display are the Crofts'
latest special project vehicles – the Simba Sequoia and Orion
Tundra, both overlanding rigs that will serve as show production
workhorses, carrying the team to distant locales as they continue
to explore and share their adventures with loyal "Expedition
Overland" fans worldwide.
The Sequoia TRD Pro Adventurer by Westcott Designs –
Jeff and Jessica Westcott,
co-founders of Westcott Designs, bring this eye-catching and
trail-capable rig to the display to represent their company's
interest in engineering and manufacturing as well as their team's
keen attention to detail.
The Ultimate Overlanding Sequoia TRD Off-Road –
Starting with a 2023 Toyota Sequoia Limited TRD Off-Road, the
enthusiasts at 4WD Toyota Owner Media, publisher of
"4WD Toyota Owner Magazine" and highly experienced
off-road explorers, built a Sequoia that has the goods to back up
its bold name.
The GR86 Cup Car and the GR Corolla Official NASA
Pace Car – Toyota never fails to bring something to SEMA
that showcases its focus on sports cars, performance and
motorsports. Filling that role this year is the Toyota GR86 Cup
Car, the dedicated steed for the all-new single make Toyota GR Cup
racing series that debuts in 2023. And to add more spice, Toyota
displays the GR Corolla Official NASA Pace Car, fresh from its
duties pacing the 2022 National Auto Sport Association (NASA)
National Championships at WeatherTech Raceway Laguna Seca this past
The FJ49, Megatourer and
Supertourer, aka the "Black
Truck" – These three builds from Patriot Campers provide a
look into Toyota overlanding and off-road adventure in the land
down under. All the way from the Gold
Coast, Queensland, area of
Australia, Justin Montesalvo,
director of Patriot Campers, brings the FJ49, a 1977 FJ45 with
modern technologies and components: the Megatourer, a six-wheeled
beast with aggressive looks and unparalleled capabilities; and the
Supertourer that is both aggressively good looking and fully
capable of off-the-grid journeys.
Toyota's featured vehicles and build concepts and a variety of
production cars, SUVs and trucks are on display at the Las Vegas Convention Center Nov. 1-4, 2022.
Vehicles described are special project prototype vehicles,
modified with parts and/or accessories not available from Toyota
may void the vehicle's warranty, may negatively impact vehicle
performance and safety, and may not be street legal.
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. for more than 60 years, and is
committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands, plus our nearly 1,500
Toyota directly employs more than 39,000 people in the U.S. who
have contributed to the design, engineering, and assembly of nearly
32 million cars and trucks at our nine manufacturing plants. By
2025, Toyota's 10th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With the more electrified vehicles on the
road than any other automaker, a quarter of the company's 2021 U.S.
sales were electrified.
To help inspire the next generation for a career in STEM-based
fields, including mobility, Toyota launched its virtual education
hub at www.TourToyota.com with an immersive experience
and chance to virtually visit many of our U.S. manufacturing
facilities. The hub also includes a series of free STEM-based
lessons and curriculum through Toyota USA Foundation partners, virtual field trips
and more. For more information about Toyota,
Toyota Product Communications
Note to Editors: Photos, b-roll and additional specifications
can be found on ToyotaNewsroom.com.
For customer inquiries, please call: 800-331-4331.
View original content to download
SOURCE Toyota Motor North America