PLANO, Texas, Feb. 8, 2022 /PRNewswire/ -- Toyota
Motor North America (TMNA) returns to the Big Game with a 60-second
ad that shares an inspiring message of determination and spotlights
the power of sport. Toyota's Big Game ad – "Brothers" – features
two real-life brothers: Brian
McKeever (Global Team Toyota Athlete and Canada's most decorated Winter Paralympian)
and Robin McKeever (Olympian,
cross-country skiing / Paralympic guide and coach, Para Nordic
Skiing).
"Brothers" takes viewers on a journey of the brothers' lives,
from their childhood in Canada,
where they develop a passion for cross-country skiing, to
navigating the loss of Brian's central vision at age 19 due to
Stargardt Macular Degeneration. Despite living with the untreatable
degenerative eye condition, Brian and his brother Robin continue to
train together, which eventually leads Robin to compete at the
Olympic Winter Games, and both brothers to compete at the
Paralympic Winter Games with Robin serving as Brian's guide.
"Robin and Brian's story reminds us that with strength,
determination and the freedom to move, you can accomplish
anything," said Lisa Materazzo,
group vice president, Toyota Marketing, Toyota Motor North
America. "Toyota's support of the Olympic and Paralympic
Movement gives us the honor of highlighting our amazing Team Toyota
athletes that achieve the impossible every day."
The 60-second spot begins with Robin teaching Brian how to ski
at a young age. The brothers (portrayed by actors) are then shown
admiring a cross-country skiing race on television, transitioning
to adolescent Brian trying to keep up with Robin while bike riding
down a neighborhood hill. The camera then cuts to a close-up x-ray
of Brian's eye, depicting the moment he learned of his Stargardt
diagnosis. The spot continues with Robin encouraging his brother
forward, vocally guiding him, with snippets interwoven depicting
the moments of their training sessions. The spot concludes with a
scene of the actual McKeever brothers crossing the finish line and
winning Paralympic gold with the uplifting message: "After
Brian lost his eyesight, the McKeever brothers went on to win 10
Paralympic medals. Together."
"I hope my story inspires viewers to start their impossible –
whatever that might be," said Brian
McKeever. "I've learned firsthand that anything is possible
with perseverance, and the support of a brother, like Robin."
"Brothers" will air in the first position (A) in the first
commercial break of the Big Game on February
13, 2022 on NBC. "Brothers" was created by Toyota's agency
of record, Saatchi & Saatchi, in partnership with Dentsu and
directed by Seb Edwards. For credits, please click here.
Want to Learn
More?
'Brothers':
How Brian and Robin McKeever Raced to Paralympic
Gold
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in North America
for more than 60 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus brands, plus
our more than 1,800 dealerships.
Toyota directly employs more than 48,000 people in North America who have contributed to the
design, engineering, and assembly of nearly 43 million cars and
trucks at our 13 manufacturing plants. By 2025, Toyota's
14th plant in North
Carolina will begin to manufacture automotive batteries for
electrified vehicles. With the more electrified vehicles on
the road than any other automaker, more than a quarter of the
company's 2021 North American sales were electrified.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.ToyotaNewsroom.com.
Media Contacts:
Marissa
Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com
Jana Hartline
Saatchi for Toyota
310-738-4612
jana.hartline@saatchi.com
For customer inquiries, please call: 800-331-4331
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SOURCE Toyota Motor North America