BROOMFIELD, Colo., Sept. 24, 2021 /CNW/ -- Vail Resorts and
Toyota have announced a multi-year strategic partnership across the
33 mountain resorts in Vail Resorts' U.S. portfolio, including
iconic destinations like Vail Mountain, Breckenridge Ski Resort,
Park City Mountain, and Stowe Mountain Resort. In addition to
providing safe and fuel-efficient transportation for guests staying
in resort lodging and mountain operations teams, as Vail Resorts'
first-ever Mobility Partner, Toyota will provide best-in-class
activities that enhance how guests experience the mountains,
including interactive events and ski and ride terrain features.
"It's important to us that our strategic partnerships elevate
the mountain experience in unique ways for our guests," said
Kirsten Lynch, chief marketing
officer at Vail Resorts. "With a shared commitment to safety,
innovation, and fun, as well as Toyota's deep familiarity of the
snow sports industry through partnerships with U.S. Ski &
Snowboard, International Olympic Committee, and International
Paralympic Committee, we're confident that with Toyota as our
Mobility Partner we'll be able to further provide exceptional
mountain experiences for our guests across our U.S.-based
resorts."
"As Vail Resorts' first-ever Mobility Partner, we are thrilled
for guests to experience our brand and vehicles firsthand," said
Lisa Materazzo, group vice
president, Toyota Marketing, Toyota Motor North America. "Together
with our regions and dealers, we're excited to take the mountain
experience to new heights with Vail Resorts."
Elevating the guest experience:
Heading into the 2021/22 winter season, guests can expect to see
an array of activations at each of Vail Resorts'
locations—enhancing how they'll reach their adventures and
experience the outdoors, including:
- Debut of the Toyota Banked Slalom course at Breckenridge and enhancements to the Toyota
Race Center at Beaver Creek
- New terrain park features at Northstar, Mount
Snow and Park City; and new
bike park features at Crested
Butte and Northstar
- Complimentary courtesy vehicles at 20 properties—a convenient
valet service that transports lodging guests around town and to
nearby trails, making sure they arrive to and from their adventures
safely
- On-site vehicle displays, allowing visitors to check out the
newest Toyota models
Additionally, Toyota will provide vehicles for Vail Resorts'
mountain operations team members to utilize when moving around the
resort. The Toyota fleet will include all-wheel drive vehicles with
off-road capabilities, including RAV4 Hybrids, 4Runners, and
Highlander Hybrids, so employees can help ensure visitors have an
Experience of a Lifetime year-round, in any type of weather.
A partnership with shared values:
The companies' partnership goes beyond a shared commitment to
elevating the guest experience. Both companies value safety,
sustainability, and contributing to the success of local
communities.
Safety: Vail Resorts is committed to the safety and
wellness of employees and guests through comprehensive on-mountain
safety protocols as well as Epic Wellness—which highlights the wide
variety of physical and mental health resources available to all
employees. Similarly, as a mobility company, Toyota is dedicated to
creating safe and reliable ways to move people. Through its Toyota
Safety Sense vehicle technologies, Toyota Collaborative Safety
Research Center (CSRC) partner projects, and various safety
education initiatives, the company is driven to create advancements
and innovations in safety that help prevent crashes and protect
loved ones.
Sustainability: Both companies have existing
individual commitments to protect and preserve the great outdoors
by achieving carbon neutrality—Vail Resorts through its Commitment
to Zero (a zero net operating footprint across all 37 resorts by
2030) and Toyota through the Seventh Environmental Action Plan.
Toyota vehicles across Vail Resorts' locations will include hybrid
models and, in the first year of the partnership, 25% of the
vehicle fleet will be hybrids.
Community partnership: Toyota believes that a
mobility company can also be a vehicle for change. It will provide
an annual donation to Vail Resorts' corporate social responsibility
platform, EpicPromise—the company's commitment to the communities
in which they operate, their employees, and the environment.
Through the EpicPromise Community Impact program, Vail Resorts
partners with local nonprofits across the country to invest in the
health and sustainability of resort communities. During the 2019/20
season, $18.3 million in cash and
in-kind contributions was donated to over 300 organizations through
EpicPromise grants.
About Vail Resorts, Inc. (NYSE: MTN):
Vail Resorts, Inc., through its subsidiaries, is the leading global
mountain resort operator. Vail Resorts' subsidiaries operate 37
destination mountain resorts and regional ski areas, including
Vail, Beaver Creek, Breckenridge, Keystone and Crested
Butte in Colorado;
Park City in Utah; Heavenly, Northstar and Kirkwood in the Lake
Tahoe area of California
and Nevada; Whistler Blackcomb in
British Columbia, Canada;
Perisher, Falls Creek and Hotham
in Australia; Stowe, Mount
Snow, Okemo in Vermont;
Hunter Mountain in New York; Mount
Sunapee, Attitash, Wildcat and Crotched in New Hampshire; Stevens Pass in Washington; Liberty, Roundtop, Whitetail,
Jack Frost and Big Boulder in
Pennsylvania; Alpine Valley,
Boston Mills, Brandywine and Mad
River in Ohio; Hidden Valley and Snow Creek in Missouri; Wilmot in Wisconsin; Afton Alps in Minnesota; Mt. Brighton in Michigan; and Paoli Peaks in Indiana. Vail Resorts owns and/or manages a
collection of casually elegant hotels under the RockResorts brand,
as well as the Grand Teton Lodge Company in Jackson Hole, Wyo. Vail Resorts Development
Company is the real estate planning and development subsidiary of
Vail Resorts, Inc. Vail Resorts is a publicly held company traded
on the New York Stock Exchange (NYSE: MTN). The Vail Resorts
company website is www.vailresorts.com and consumer
website is www.snow.com.
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in North America
for more than 60 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus brands plus
our 1,800 dealerships.
Toyota has created a tremendous value chain and directly employs
more than 47,000 in North America.
The company has contributed world-class design, engineering, and
assembly of more than 40 million cars and trucks at our 14
manufacturing plants, 15 including our joint venture in
Alabama that begins production in
2021.
Through its Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota, visit
www.toyotanewsroom.com.
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SOURCE Vail Resorts, Inc.