NEW YORK, July 12, 2021
/PRNewswire/ -- Most known for their winter and spring migrations
spanning more than 3,000 miles, the monarch butterfly is a small
but key component to the ecosystem in terms of food and its
role as a pollinator. "The Flight of the Monarch Butterfly – The
Pollinator Project" will explore the latest science,
learnings and the species' survival issues in its world premiere
Sunday, July 25 at 8:30 a.m. (ET/PT) on Discovery, Thursday, July 29 at 5
p.m. (ET/PT) on the Science Channel and Saturday, July 31 at 8
a.m. (ET/PT) on Animal Planet.
With exclusive access arranged by the Mexican Minister of
Tourism, the program highlights the monarchs' dramatic journey
throughout North America and
examines scientists' concerns about the species' diminishing
numbers due to pollution and climate fluctuations. It also
addresses what the declining population could mean for the future
of the broader ecosystem.
"Sustainability is at the heart of our decision making," said
Kevin Butt, Toyota Motor North
America's environmental sustainability director. "As we plan, build
and manage our facilities across North
America, we proactively learn about local species and study
how to minimize the disruption of their natural habitats –
environmental stewardship then helps drive a culture of
conservation beyond our company walls."
The program also examines what American companies have created
in the pathway of the butterflies' northern flight pattern – a
habitat rich with milkweed plants – and issues a call to action for
interested people to get involved through local and national clubs
and organizations that make their journey easier.
Presented as one example helping to save, protect and nurture
the monarch butterflies migration to North America, the program explores Toyota's
17 pollinator gardens throughout its North American operations and
shows how they provide food and shelter to critical pollinator
species, including the monarch butterflies at various stages of
their life cycle along the seasonal migration path.
Viewers will have the opportunity to see it on the following
broadcasts. Check local listings:
Discovery:
|
Sunday, July 25 at
8:30 a.m. (EDT & PDT)
|
Science
Channel:
|
Thursday, July 29 at
5 p.m. (EDT & PDT)
|
Animal
Planet:
|
Saturday, July 31 at
8 a.m. (EDT & PDT)
|
"The Flight of the Monarch Butterfly – The Pollinator Project"
is produced by Bader Media Group for Discovery. Mike Leventhal is executive producer for Bader.
Jay Foot served as producer/writer.
Toyota funded the production.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in
North America for more than 60
years, and is committed to advancing sustainable, next-generation
mobility through our Toyota and Lexus brands plus our 1,800
dealerships.
Toyota has created a tremendous value chain and directly
employs more than 47,000 in North
America. The company has contributed world-class design,
engineering, and assembly of more than 40 million cars and trucks
at our 14 manufacturing plants, 15 including our joint venture in
Alabama that begins production in
2021.
Through its Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.toyotanewsroom.com.
Toyota Contact:
Tania Saldaña
Manager, Sustainability Communications
Toyota Motor North America
tania.saldana@toyota.com
Mobile: +1.859.815.9968
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SOURCE Toyota Motor North America