PLANO, Texas, June 1, 2021 /PRNewswire/ -- As a
demonstration of Toyota's continued commitment and leadership in
consumer privacy, Toyota Motor North America (TMNA) is proud to
announce the creation of the Toyota Data Privacy Portal to increase
data transparency, accessibility and control for Toyota and Lexus
vehicle owners.
Toyota has played an instrumental role in automotive privacy,
most notably with its industry leadership and involvement in the
development and adoption of the Automotive Consumer Privacy
Protection Principles in 2014. These principles, submitted by
Toyota and 19 other automakers to the Federal Trade Commission at
the time of release, established a set of baseline protections for
personal information collected through in-car technologies.
"Toyota strictly adheres to the Automotive Consumer Privacy
Protection Principles we've established in partnership with 19
other automakers," said Zack Hicks,
executive vice president and chief digital officer at TMNA. "Part
of that commitment is transparency around the collection and
processing of connected vehicle data. We are proud to further
enhance our level of transparency with the release of Data Privacy
Portal, giving consumers a clear sense of when and how their data
is used."
Identifying What Consumers Crave
Building upon its commitment to privacy, TMNA conducted an
extensive, cross-industry survey to gather insights about what
consumers look for regarding privacy.
The results of the survey demonstrated the pressing need for
clear, simple and transparent descriptions of the personal data
collected from consumers and their connected vehicles, as well as
how this personal data will be used to provide their connected
services and applications within their vehicles – without the use
of long-form responses in legalese and technical jargon. Consumers
want this communicated to them in a way they can easily understand,
so they can make an informed decision about how their personal data
is used.
To further build on its efforts to address this need, Toyota
created Data Privacy Portal to give consumers a clear understanding
and control over how their personal data is used – including
providing options to share data where it benefits them, while
making it easy to de-enroll should they choose. Data Privacy Portal
informs users when an impactful change has been made to their
privacy settings.
"Ensuring the treatment of personal data is secure, transparent
and consistent with the 'Respect for People' pillar of The Toyota
Way is a top priority for Toyota as it continues its transformation
from an automobile company to a mobility company," said Steve
Basra, group vice president of Connected Technologies, TMNA.
How It Works
Data Portal can be accessed for Connected Services-capable
vehicles, starting from model year 2013, through the "account
settings" section of the Toyota and Lexus apps. If the user owns
multiple Toyota or Lexus vehicles, they can select custom privacy
and data sharing settings for each individual vehicle. If a
consumer shares data with a third party, such as an insurance
company, they can also see all of their data-sharing settings for
these services within the application.
For those users who want to know more about the privacy settings
and data sharing for each individual application from Toyota and
Lexus and their partners, they can select their own custom privacy
settings. If a user opts out of data sharing that will impact a
specific service, they will receive a warning message letting them
know exactly how this decision impacts their current services and
subscriptions.
Alternatively, for those who want a quick and easy way to allow
all data sharing, there is a Connected Services Master Data Consent
option that enables accessing all the connected technologies as
simple as the press of a button.
For additional upcoming Toyota product news, check out
the Toyota New Product
Showcase page.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S.
for more than 60 years, and is committed to advancing sustainable,
next-generation mobility through our Toyota and Lexus brands, plus
our nearly 1,500 dealerships.
Toyota has created a tremendous value chain and directly employs
more than 36,000 in the U.S. The company has contributed
world-class design, engineering, and assembly of more than 30
million cars and trucks at our 9 manufacturing plants, 10 including
our joint venture in Alabama that
begins production in 2021.
To help inspire the next generation for a career in STEM-based
fields, including mobility, Toyota launched its virtual education
hub at www.TourToyota.com with an immersive experience and chance
to visit many of our U.S. manufacturing facilities. The hub also
includes a series of free STEM-based lessons and curriculum through
Toyota USA Foundation partners,
virtual field trips and more. For more information about Toyota,
visit www.toyotanewsroom.com.
Media Contact: Corey Proffitt,
corey.proffitt@toyota.com
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SOURCE Toyota