PLANO, Texas, May 20, 2021 /PRNewswire/ -- Reducing your carbon
footprint has never been easier, or less expensive, thanks to the
new Clean Assist program from Toyota. Clean Assist allows eligible
owners of the Prius Prime or RAV4 Prime in California to offset their vehicle charging
with 100% renewable energy no matter where the vehicles are plugged
in. And there's no cost to participate in program.
Here's how it works:
- Owners of eligible Prius Prime or RAV4 Prime opt into the
program through the Toyota App
- The Toyota App tracks the amount of electricity used during
charging.
- Toyota then generates, or buys, an equivalent amount of
California-sourced Renewable
Energy Certificates (RECs), an EPA-recognized program that records
the generation and usage of green energy. It then sends evidence of
the matching amounts to the California Air Resources Board (CARB),
thereby ensuring that all Toyota PHEV charging activity is matched
with zero-carbon electricity.
Whether owners charge up their vehicles at home, the office or
on the road, the energy will be matched with 100% renewable power.
How much renewable power is easily tracked through the Toyota App
where owners see the amount of CO2 they have avoided through the
Clean Assist program. Owners can opt out of the program at any time
and for any reason through the app.
Toyota is choosing to voluntarily participate in the CARB Low
Carbon Fuel Standard (LCFS). This program seeks to reduce
California transportation GHG
emissions, including through the use of renewable electricity to
charge EVs. Charging vehicles with renewable electricity can
generate LCFS credits which can then be sold, with the revenues
used to further promote transportation electrification and the
purchase of more RECs, a virtuous cycle that helps make the program
self sustaining.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the
U.S. for more than 60 years, and is committed to advancing
sustainable, next-generation mobility through our Toyota and Lexus
brands, plus our nearly 1,500 dealerships.
Toyota has created a tremendous value chain and directly employs
more than 36,000 in the U.S. The company has contributed
world-class design, engineering, and assembly of more than 30
million cars and trucks at our 9 manufacturing plants, 10 including
our joint venture in Alabama that
begins production in 2021.
To help inspire the next generation for a career in STEM-based
fields, including mobility, Toyota launched its virtual education
hub at www.TourToyota.com with an immersive experience and chance
to visit many of our U.S. manufacturing facilities. The hub also
includes a series of free STEM-based lessons and curriculum through
Toyota USA Foundation partners,
virtual field trips and more. For more information about Toyota,
visit www.toyotanewsroom.com.
Media Contacts:
Ed Hellwig
469-292-1165
edward.hellwig@toyota.com
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SOURCE Toyota