PLANO, Texas, Nov. 2, 2020 /PRNewswire/ -- In this most unusual
year, Toyota remains committed to the Specialty Equipment Market
Association (SEMA) and today introduces a trio of Supras and an
amazing overlanding concept that answers our dreams of adventurous
getaways where we can safely reconnect with friends, family, and
nature.
Toyota's ambitious SEMA plans call for a two-wave reveal
strategy starting with four debuts as part of its SEMA360
Showcase, Nov. 2-6, 2020. Toyota
will unveil more concepts tapping into pure performance, both on
and off the pavement, during wave two in the weeks following
SEMA360.
In addition to the four builds revealed today, Toyota is also
teasing Episode One for two yet-to-be-revealed builds. Follow
along on the build journey at the links below:
GR Supra Sport Top Episode 1 - https://youtu.be/QVdOuvyhnvI
TRD Sport Trailer Episode 1 - https://youtu.be/Dibeq49ep44
"When SEMA decided to go virtual, we knew we wanted to be a part
of it because when we commit to something at Toyota, we see it
through no matter what, and this year is no exception," said
Ed Laukes, Group Vice President –
Toyota Division Marketing. "For 2020, we're celebrating pure
performance, both on and off road. Supra and Tacoma are legendary
brands with legendary performance, so it made sense to use them to
set the stage this year."
Highlights from Toyota's first wave of creations for its SEMA360
Showcase include:
4WD Toyota Owner Magazine Overland-Ready
Tacoma
Seizing upon overlanding's growing popularity, the
4WD Toyota Owner Magazine editors dreamed up their own
version of the ultimate rig with heavy duty features that align
with Toyota's 'go anywhere and push your journey forward'
ruggedness and reliability. This build, based on a Tacoma TRD
Off-Road pickup, is a full-on outdoors lifestyle machine fitted
with a Magnuson Superchargers Roots-type blower and is capable of
carrying adventurers with room for their bikes, kayaks, and camping
and hiking gear.
Ornamental Conifer GR Supra
This bold project
features one-of-a-kind, eye-catching artwork by Ornamental Conifer,
the moniker for British artist Nicolai
Sclater who is art director at Race Service, the
Los Angeles creative agency and
culture hub connecting people who share a passion for car and pop
culture. Inspired by enthusiasts' GR Supra builds, Sclater started
with a beautiful canvas, a 2021 GR Supra 3.0 Premium in Turbulence
Gray, adding expressions like 'True to Form' and 'Lightning
Response' as nods to past and present Supra attributes.
Meticulously working with enamel paint and brushes, Sclater hand
painted every letterform and graphic, a painstaking tribute to the
lost art of sign painting.
GReddy Performance Formula D GR Supra
Built by
Ken Gushi Motorsports and GReddy
Performance, driver Ken Gushi
currently drives the No. 21 GR Supra in the 2020 Formula Drift Pro
class. The build focused on three goals: efficiency, simplicity,
and impact. As with all race cars, engineering a design that
facilitates efficient and quick repairs can be the difference
between winning and losing. The simplicity mandate pared down the
package to only things needed in a pro drift racer, resulting in a
simple and clean race car. Finally, impact – how the package
resonates with drifting fans and accentuates the GR Supra's already
stunning design – provides the visual and performance 'wow' factor
fans enjoy.
Papadakis Racing Rockstar Energy Drink GR Supra
Built by Papadakis Racing, the 2020 GR Supra with its powerful B58
inline six-cylinder engine proved to be an excellent foundation for
the organization's latest racing project. Driven by 2015 Formula
Drift champion Fredric Aasbo, the
No. 151 GR Supra enjoys tremendous notoriety thanks to the
nine-episode YouTube series that documented the build and
earned more than 14 million views. Aasbo and the
1,033-horsepower GR Supra are currently in
contention for the championship in the 2020 Formula Drift Pro
class.
For more information about these Toyota reveals, please visit
the SEMA360 Builder Showcase at http://www.sema360.com/,
Nov. 2-6, 2020.
About Toyota
Toyota (NYSE:TM) has been a part of the
cultural fabric in the U.S. and North
America for more than 60 years, and is committed to
advancing sustainable, next-generation mobility through our Toyota
and Lexus brands. During that time, Toyota has created a
tremendous value chain as our teams have contributed to world-class
design, engineering, and assembly of more than 38 million cars and
trucks in North America, where we
have 14 manufacturing plants, 15 including our joint venture in
Alabama (10 in the U.S.), and
directly employ more than 47,000 people (over 36,000 in the
U.S.). Our 1,800 North American dealerships (nearly 1,500 in
the U.S.) sold 2.8 million cars and trucks (2.4 million in the
U.S.) in 2018.
Through the Start Your Impossible campaign, Toyota highlights
the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit ToyotaNewsroom.com.
Media Contact:
Zachary
Reed, Toyota Communications
Zachary.reed@toyota.com
(214) 316-1128
Note to Editors: Photos and b-roll can be found on
ToyotaNewsroom.com
For customer inquiries, please call: 800-331-4331
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SOURCE Toyota Motor North America