PLANO, Texas,
Feb. 1, 2020 /PRNewswire/ --
From aliens and adventure to wild west outlaws, Toyota brings
the adventure to this year's Big Game to spotlight the all-new 2020
Toyota Highlander. In the spot, titled "Heroes", actress
Cobie Smulders is behind the wheel
of the powerful SUV in the role of action hero and mother, as she
rescues a cast of characters in familiar movie moments.
Experience the interactive Multichannel News Release here:
https://www.multivu.com/players/English/8680451-toyota-highlander-big-game-ad-cobie-smulders/
"This commercial truly highlights the all-new Highlander's
incredible array of features, even greater capabilities and
spacious interior," said Ed
Laukes, group vice president, Toyota Marketing, Toyota Motor
North America. "The spot's message of 'go wherever they need you'
speaks to the adventurous spirit of Highlander and its ability to
help drivers tap into their inner hero."
The spot, which will appear in the first ad break of the
fourth quarter, features the Highlander Platinum grade. The ad
kicks off the "GO HIGHLANDER" campaign for the fourth-generation
Highlander, the best-selling retail model in the midsize SUV
segment since 2016.
"When Toyota approached me, I felt very flattered getting
to play the hero in my first-ever Big Game commercial," said
actress Cobie Smulders. "I'm a mom,
and I love that I'm playing a mom in this ad. When I think of
heroes, I think of women and moms - the toughest people out there -
and to be able to represent that is a wonderful thing."
The spot was created by Toyota's agency of record, Saatchi
& Saatchi. A high-intensity movie trailer music piece, which
was uniquely composed for the spot, carries the viewer through each
twist and turn of the Highlander's exciting journey.
Click HERE to view the :60-second "Heroes" spot and HERE
to view behind-the-scenes on set with Cobie
Smulders. For images and credits please click
HERE.
About Toyota
Toyota (NYSE:TM) has
been a part of the cultural fabric in the U.S. and North America for more than 60 years, and is
committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands. During that time, Toyota
has created a tremendous value chain as our teams have contributed
to world-class design, engineering, and assembly of more than 38
million cars and trucks in North
America, where we have 14 manufacturing plants,
15 including our joint venture in Alabama (10 in the U.S.),and directly employ
more than 47,000 people (over 36,000 in the U.S.). Our 1,800
North American dealerships (nearly 1,500 in the U.S.) sold 2.8
million cars and trucks (2.4 million in the U.S.) in
2019.
Through the Start Your Impossible campaign, Toyota
highlights the way it partners with community, civic, academic and
governmental organizations to address our society's most pressing
mobility challenges. We believe that when people are free to move,
anything is possible. For more information about Toyota,
visit www.toyotanewsroom.com.
Media Contacts:
Leigh Anne Sessions
Toyota Motor North America
469-292-5849
leigh.sessions@toyota.com
Marissa
Borjon
Toyota Motor North America
469-292-6395
marissa.borjon@toyota.com
Kimberly
Harms
Saatchi for
Toyota
702-234-9517
kimberly.harms@saatchi.com
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SOURCE Toyota