NEW YORK, Sept. 5, 2017 /PRNewswire/ -- This month, in
honor of National Child Passenger Safety Week (September 17-23, 2017), The Bump, the definitive
voice for millennial parents, and Buckle Up for Life, the
national car seat safety program from Cincinnati Children's and
Toyota, are teaming up to help keep the littlest passengers safe on
the road. For each baby registry created on The Bump website or on
its 5-star rated mobile app in September, Buckle Up for Life
will provide a new car seat to a family in need as well as educate
recipients on the correct way to install it.1
"The Bump is excited to team up with Buckle Up for Life
to reach families in need with free car seats," said Julia Wang, Head of Digital Content, The Bump.
"The Bump provides expert-driven advice to parents and also helps
them find and register for the right car seat, so it was a
no-brainer to team up with Buckle Up for Life to help our
audience effectively pay it forward just by using our registry
platform."
"We're teaming up with The Bump to provide car seats to families
in need to help keep their littlest passengers safe. We also want
to send a big thank you to all of the parents who are signing up
for registries with The Bump and by doing so, helping other
parents," said Gloria Del Castillo,
child passenger safety expert at Cincinnati Children's and senior
specialist for community engagement from Buckle Up for
Life.
"We want to help make sure that all families have the resources
and education they need to help keep their children safe on the
road," said Mike Goss, general
manager, Toyota Social Innovation. "That's why we are so proud to
work with The Bump. Throughout this month, The Bump's
incredible community will be able to amplify their gift-giving and
the impact of welcoming and protecting newborns."
"Receiving my son's car seat from Buckle Up for Life was the
best thing ever," said Nikki Jordan,
a resident of Cincinnati who
participated in the program. "Not only did they provide a new car
seat for my child, but they made sure to educate us on car seat
safety. Buckle Up for Life made sure that the car seat was properly
installed and even showed myself and my husband how to properly
install it. I can't thank them enough!"
To help a family in need and provide them with a new car seat,
parents can go to TheBump.com/registry to create a registry
today. Learn more at this link.
Buckle Up for Life reaches families in powerful ways by
partnering with local children's hospitals and community
organizations, such as churches and community centers. Buckle Up
for Life's website offers digital resources in English and
Spanish, including tips and videos on car seat installation. The
site is optimized for mobile, so users can access information on
the go on smart phones or tablets. Buckle Up for Life has
reached more than 65,000 people across the country with free car
seats and education since its founding in 2004.
The Bump is the #1 baby registry destination in the U.S.,
hosting over 1 million registries every year. The Bump is the only
brand to utilize its own single-list technology to aggregate and
sync all of parents' baby registries. This means that
parents, and those who want to buy for parents, can look at all the
products they've registered for from multiple retailers on one
easy-to-use page. Additionally, The Bump's product catalog
highlights and reviews more than 10,000 of the best-selling baby
products—including car seats—across 60 categories.
About The Bump
The Bump is the definitive
voice for millennial parents and parents-to-be, providing a
mobile-first experience, real-time expert advice, diverse lifestyle
content and time-saving tools for parents on-the-go. As the go-to
destination for first-time parents, The Bump utilizes its
single-list technology to aggregate and sync baby registries from
multiple retailers onto one, easy to use list for parents who are
managing their registries and those buying for baby. The Bump
is part of XO Group Inc. (NYSE: XOXO), the premier consumer
Internet and media company devoted to weddings, pregnancy and
everything in between. Follow The Bump on social media
@TheBump.
About Buckle Up for Life
Buckle Up for
Life is a national car seat safety program for families,
created by Toyota and Cincinnati Children's Hospital Medical Center
in 2004, to help keep child passengers safe. The program partners
with leading children's hospitals, community organizations, local
governments, schools and non-profit organizations to teach parents
and children about the proper use of car seats and seat belts and
to provide free car seats to families in need. Buckle Up for
Life has reached more than 65,000 people nationwide and
has developed partnerships in 32 cities including Dallas, Memphis, Phoenix, Chicago, Houston, Las
Vegas, Los Angeles,
Philadelphia and San Antonio – and expands to new partners each
year. In one city alone, the program nearly tripled the use of
proper car seats in participating families. Toyota has provided
funding for over 50,000 car seats for families in need. For
more information about Buckle Up for Life, please visit
www.buckleupforlife.org.
About Toyota
Toyota (NYSE:TM) has been a part of the cultural fabric in the U.S.
and North America for 60 years,
and is committed to advancing sustainable, next-generation mobility
through our Toyota and Lexus brands. During that time, Toyota
has created a tremendous value chain as our teams have contributed
to world-class design, engineering, and assembly of more than 33
million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 46,000 people (more than 36,000
in the U.S.). Our 1,800 North American dealerships (nearly
1,500 in the U.S.) sold almost 2.7 million cars and trucks (2.45
million in the U.S.) in 2016 – and about 85 percent of all Toyota
vehicles sold over the past 15 years are still on the road
today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
Forward-Looking Statements
This release may contain projections or other forward-looking
statements regarding future events or our future financial
performance. These statements are only predictions and reflect our
current beliefs and expectations. Actual events or results may
differ materially from those contained in the projections or
forward-looking statements. It is routine for internal projections
and expectations to change, and therefore it should be clearly
understood that the internal projections and beliefs upon which we
base our expectations may change. Although these expectations may
change, we will not necessarily inform you if they do or update
this release. Please refer to documents we file from time to time
with the Securities and Exchange Commission for a discussion of the
risks and other factors that could cause actual results to differ
materially from the forward-looking statements contained herein.
Forward-looking statements in this release are made pursuant to the
safe harbor provisions contained in the Private Securities
Litigation Reform Act of 1995.
Contact:
Lauren Nolan
Public Relations Manager
XO Group Inc.
(212) 515-3595
lnolan@xogrp.com
Melissa Bach
Public Relations Director
XO Group Inc.
(212) 515-3594
mbach@xogrp.com
Amy Schultz
Buckle Up for Life
(646) 805-2825
amy.schultz@finsbury.com
1 From September 1-30,
2017, up to 5,000 seats
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SOURCE Buckle Up for Life