TORRANCE, Calif., May 4, 2017 /PRNewswire/ -- The Toyota Green
Initiative will once again take center stage as hot music, hip art,
and eco-consciousness collide at the third annual Broccoli City
Festival in Washington, D.C. The
festival, which got a humble start as a platform to promote
sustainability and Earth Day in the
historic Congress Heights Neighborhood, has evolved into a high
energy, who's who, gathering of urban Millennials from around the
world.
![In an effort to charge their phones, festival-goers take a spin on electric-fueled stationary bikes at the Toyota Green Initiative activation space during the 2016 Broccoli City Festival in Washington D.C. Toyota is back as a major sponsor of this year’s eco-friendly music festival. This event is just one of many the brand will sponsor throughout the year under its African-American millennial-focused sustainability platform, the Toyota Green Initiative. (Photo: Donald Traill) In an effort to charge their phones, festival-goers take a spin on electric-fueled stationary bikes at the Toyota Green Initiative activation space during the 2016 Broccoli City Festival in Washington D.C. Toyota is back as a major sponsor of this year’s eco-friendly music festival. This event is just one of many the brand will sponsor throughout the year under its African-American millennial-focused sustainability platform, the Toyota Green Initiative. (Photo: Donald Traill)](https://mma.prnewswire.com/media/508048/Toyota_Motor_North_America_Green_Initiative.jpg)
Working to "redefine the cool" towards people being active and
engaged participants in their community, festival organizers use
Broccoli City to create a culture that celebrates and rewards
individuals who are doing the work to make their communities
healthier. The Toyota Green Initiative (TGI), developed by Toyota
in 2008, has been a catalyst for promoting sustainability and
community service across the country, so the continued partnership
between the two brands has created a unique synergy to empower
young African-Americans to be changemakers and good stewards.
While headliners like Solange and Rae Sremmurd are set to
perform during a powerhouse concert lineup on Saturday, May 6th, the Broccoli City Festival
experience will already be in high gear with a week-long schedule
of events including a 5k run, speaker conference, and volunteer
activities.
TGI kicked off the week with a day of service at Dreaming Out
Loud organic garden on Wednesday, May
3rd, where volunteers will build raised garden beds, install
soil, and plant seedlings for the upcoming harvest. Toyota's
National Manager of Brand, Multicultural & Crossline Marketing
Strategy, Mia Phillips, will discuss
corporate America's role in addressing complex social challenges as
a featured panelist during the first Broccoli Con, a two-day
conference happening May 4th and 5th
for those who "strive to create a better world."
Sustainability and healthy lifestyle experts known as the TGI
Coalition will also be on-hand to promote environmentally
responsible solutions for better living, including D.C.'s own
Jerri Evans, founder of Turning
Natural Juice Bar. While festival-goers roam artist installations,
shop local fashion and beauty finds, and take-in a back to back
showcase of hip-hop and soul music, the TGI footprint will be
available with ride and drive opportunities and demonstrations
throughout the day on Saturday.
"We know we are making connections that count when we engage
with the audience at the Broccoli City Festival. These are young
people who are the faces of progress in our communities, and Toyota
is proud to support them through this unique event," says Phillips.
"It's a good time for a good purpose."
To keep up with all of the TGI action at the Broccoli City
Festival follow #ToyotaGreen. For conversations with TGI Coalition
members and more insight about the program, please notify the media
contact below.
About Toyota
Toyota (NYSE:TM), creator of the Prius
and the Mirai fuel cell vehicle, is committed to advancing mobility
through our Toyota and Lexus brands. Over the past 60 years,
we've produced more than 30 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North
American dealerships (nearly 1,500 in the U.S.) sold almost 2.6
million cars and trucks (2.45 million in the U.S.) in 2016 – and
about 85 percent of all Toyota vehicles sold over the past 15 years
are still on the road today.
Toyota partners with community, civic, academic, and
governmental organizations to address our society's most pressing
mobility challenges. We share company resources and extensive
know-how to support non-profits to help expand their ability to
assist more people move more places. For more information about
Toyota, visit www.toyotanewsroom.com.
MEDIA CONTACT:
Taryn Williams
Clark
Burrell Communications
312.399.5583
TClark@burrell.com
Mia Phillips
Toyota USA
310.468.1986
Mia.Phillips@Toyota.com
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SOURCE Toyota Motor North America