VAIL, Colo., May 24, 2016 /PRNewswire/ -- Kids just want to
have fun, and Toyota and Kids Adventure Games have teamed up to do
just that.
Kids Adventure Games (Kids A.G.), the country's premier
adventure race for children ages 6 - 14, begins the 2016 season
with Toyota at the helm. The automaker is the presenting sponsor
for the national event series which has become one of the most
anticipated family outings of the summer. Toyota will have a
presence at each of the eight races, all taking place at ski
resorts across the nation. The series kicks off Memorial Day weekend and concludes Labor Day weekend, and will make stops at some of
the most adventurous cities in the country, giving families an
opportunity to experience the thrill of adventure racing and
problem-solving while building core values like teamwork and
sportsmanship.
The Kids Adventure Games™ originated in Vail, Colorado in 2010 as a way to promote
outdoor play among children and teens, has organically grown into a
national series with support from corporate sponsors, including
Horizon Organic, Clif Kid and GoPro.
The event invites families to unplug from technology for a
fun-filled weekend that strengthens physical and emotional bonds
through a series of challenges centered on building grit and
resilience. This year's games feature teams of two, navigating the
adventure course, which includes biking, trekking, rope swings, mud
pits, cargo nets, a giant Slip 'N Slide, zip lines, and other
exciting obstacles. The games in each city are tailored to the
natural terrain of the area to maintain the authenticity and
personality distinct to that location.
"Toyota shares Kids Adventure Games vision to bring to elevate
the power of play and encourage children to develop life skills in
an adrenaline-packed way," said Tyler
McBride, Engagement Marketing Manager, Toyota Motor Sales,
U.S.A., Inc. "We believe in
supporting programs that encourage people of all ages to get
outside and explore new environments as part of life's journey into
the unknown. Toyota's 'Let's Go Places' spirit drives that message
home and makes the Games a great fit for our brand."
As presenting sponsor, Kids A.G. participants and their families
will enjoy a variety of Toyota-exclusive experiences, including the
special race-day "Toyota Terrain" activation, a relaxation area and
cheer section designed for parents, helmet decorations, free photos
of competitors going over a designated obstacle, ride and drives
featuring the Toyota Sienna and Highlander, custom cooler giveaways
for Toyota owners and more. Additionally, one team will be awarded
the Toyota Spirit Award during each day's race for working together
with loyalty, enthusiasm, and cooperation, while encouraging other
teams along the way.
"Toyota's tagline 'Let's Go Places' fits in perfectly with the
Kids A.G. as our team travels across the country providing the
nation's youth with an amazing opportunity to go places, with their
families, on their bikes, in river tubes and more," said
Helene Mattison, Kids A.G.
Co-founder. "We're thrilled to have Toyota join the Kids A.G.
family and look forward to a great summer traveling and going
places."
For more information on the Kids Adventure Games nationwide
series, visit kidsadventuregames.com or follow us on Facebook and
Twitter.
Kids Adventure Games will visit the following cities:
May 28-29
|
Snowshoe
Mountain, W.Va.
|
Snowshoe
Mountain Resort
|
June 3-5
|
Park City,
Utah
|
Utah Olympic
Park
|
June
24-26
|
Olympic Valley,
Calif.
|
Squaw Valley
Alpine Meadows
|
July
1-2
|
Copper
Mountain, Colo.
|
Copper
Mountain
|
July
29-31
|
Stowe,
Vt.
|
Trapp Family
Lodge
|
Aug
10-14
|
Vail,
Colo.
|
Vail
Mountain
|
Aug
26-27
|
Mammoth Lakes,
Calif.
|
Mammoth
Mountain
|
Sept
3-4
|
Big Bear Lake,
Calif.
|
Big Bear
Mountain Resort
|
About Kids Adventure Games (Kids A.G.)
The Kids
Adventure Games™ was co-founded in 2009 by Hélène and Billy Mattison in Vail, Colorado. In 2013, after four successful
summer events, Kids A.G. expanded the concept to a national
platform with eight events taking place throughout the country. It
is the only race of its kind in the nation. The goal is to create a
fun and confidence building outdoor experience for kids to gain
problem-solving skills while navigating a mountain obstacle course.
Participants learn self-reliance, grit and resiliency through the
thrill of adventure racing, while enhancing teamwork skills,
sportsmanship and a healthy, active lifestyle.
www.kidsadventuregames.com
About Toyota
Toyota (NYSE:TM), the world's top
automaker and creator of the Prius and the Mirai fuel cell vehicle,
is committed to building vehicles for the way people live through
our Toyota, Lexus and Scion brands. Over the
past 50 years, we've built more than 30 million cars and trucks in
North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.8 million
cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and
about 80 percent of all Toyota vehicles sold over the past 20 years
are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota, visit
www.toyotanewsroom.com.
Event
Contact:
|
Denise
Lavaroni, 415-827-0560, denise@kidsadventuregames.com
|
|
Kids
Adventure Games
|
Media
Inquiries:
|
Jamie Gunion,
970-331-5568, jamie@ispoke.net
|
|
Kids
Adventure Games
|
|
|
|
Candice Dorsey,
310-214-6033, candice.dorsey@saatchila.com
|
|
Saatchi
for Toyota
|
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SOURCE Toyota