NEW YORK, May 18, 2016 /PRNewswire/ -- The all-new Toyota
Prius lit up the world's most beautiful and famous Latino
celebrities on the red carpet last night during People en Español's
20th annual Los 50 Mas Bellos event, held at the
trendy New York City venue
Espace.
Toyota helped the stars shine their brightest with its Prius
Spotlight Cam -- a unique glam cam experience that provided a
perfectly illuminated setting to capture photos of A-listers at the
extravaganza. The installation used LED lighting found in the 2016
Prius to provide dramatic, yet efficient lighting that showcased
the night's amazing styles.
Toyota celebrity partners William Valdés, actor and a co-host of
Univision's morning show "Despierta America," Galilea Montijo, Mexican actress and TV
presenter, along with social media famous photographer Bryant Eslava, took the Spotlight Cam for a ride
to capture fun and beautiful images on the red carpet. Follow
@ToyotaLatino on Facebook, Twitter and Instagram to view the
photographs and red carpet Spotlight Cam action. Photos will
also be featured on www.peopleenespanol.com.
"Toyota was delighted to once again partner with People en
Español for a fabulous event featuring some of today's top Latino
stars," said Jack Hollis, group vice
president, marketing at Toyota Motor Sales, U.S.A., Inc. "This year, our focus was
squarely on the all-new Prius and we created an exhilarating
experience for guests that highlighted the attributes of this Prius
that set it apart from previous generations – new lighting, a
stylish design and advanced technology."
Keeping with the evening's theme of the seven indulgences,
Toyota created an additional event activation using projection
mapping technology applied on the all-new Prius. During this
activation, guests experienced a series of stories that came to
life on the vehicle each culminating in a visual experience that
left guests feeling envious and tempted by the all-new Prius.
About Toyota
Toyota (NYSE:TM), the world's top
automaker and creator of the Prius and the Mirai fuel cell vehicle,
is committed to building vehicles for the way people live through
our Toyota, Lexus and Scion brands. Over the
past 50 years, we've built more than 30 million cars and trucks in
North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
44,000 people (more than 34,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.8 million
cars and trucks (nearly 2.5 million in the U.S.) in 2015 – and
about 80 percent of all Toyota vehicles sold over the past 20 years
are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. For more information about Toyota, visit
www.toyotanewsroom.com.
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SOURCE Toyota