Toyota Marks the Corolla’s 50th Anniversary at Hispanicize 2016 with ‘Recorriendo Historias’ Celebrating Hispanics’ A...
March 28 2016 - 1:00PM
Toyota (NYSE:TM) —the world’s largest automaker—returns to
Hispanicize for a third consecutive year as official automotive and
transportation sponsor to celebrate the 50th anniversary of the
Toyota Corolla, the most popular nameplate for Hispanic consumers
and the world’s best-selling car. The many memories and miles
travelled throughout Corolla’s half-century will come to life via
“Recorriendo Historias” activations at Hispanicize 2016
(www.HispanicizeEvent.com) taking place from April 4-8, at the
Hotel InterContinental Miami, as well as at other Hispanic-focused
events throughout the year.
Toyota has been the top-selling automotive brand in the U.S.
Hispanic market for more than 10 consecutive years. Moreover, one
out of four new Corollas sold in the U.S. is bought by a Hispanic
consumer. This year Toyota is celebrating Corolla’s 50th
anniversary at Hispanicize—the country’s largest gathering of
Hispanic social and digital media influencers, by asking attendees
and the community at large to share their personal Corolla stories
on social media using #Corolla50 and #VayamosJuntos.
“Through our first-hand interaction with Hispanic consumers at
Hispanicize in the past, we have heard so many amazing Toyota
Corolla owner and passenger stories—from family road trips, to
first dates, to marriage proposals,” commented Patricia Salas
Pineda, group vice president of Toyota’s Hispanic Business Strategy
Group. “Behind these stories has been multi-generation brand
loyalty largely based on high-quality, reliable, safe and
affordable vehicles that meet the lifestyle needs of U.S.
Hispanics. Corolla has made history. But most of all, it has left
an imprint on its owners, and their stories are part of our success
and the legacy that we want to share.”
Toyota will kick off the “Recorriendo Historias” celebration at
Hispanicize with an interactive booth featuring a canvas-wrapped
Corolla, where attendees will draw artistic representations of
their memories with the brand for the chance to win great prizes.
To celebrate the Corolla’s 50th anniversary, Toyota will also host
a Ride & Drive for bloggers and journalists to experience the
reliability and technology of the new Corolla while driving through
scenic Key Biscayne; participate in panels; and sponsor the Tecla
Awards, an event to honor excellence in U.S. Latino online video,
blogging, media, and marketing.
“Toyota is not only an industry market leader, but also a true
partner and supporter of the Hispanic community; we are proud to
have them once again as a Hispanicize sponsor,” said Manny Ruiz,
founder and creative director of Hispanicize.
Now in its seventh year, Hispanicize 2016 Week
(www.HispanicizeEvent.com) (#Hispz16) is expected to gather more
than 2,000 of the nation’s most influential Latino professionals
and is a launch pad for creative endeavors, new products,
technologies, and more targeting the Latinos in the U.S. and Puerto
Rico.
Known for its quality and style in one economical package, the
Toyota Corolla went on sale in Japan November 1966, and came to the
U.S. in 1968. As part of the world’s best-selling car celebration,
Toyota will launch a limited edition model based on the sporty 2017
Corolla SE. The custom features will bring in exclusive colors,
like Black Cherry, Classic Silver, and Blizzard Pearl, and details
to celebrate the car with five decades of legacy. The limited
edition Corolla will be available beginning fall of 2016 with only
8,000 vehicles to be sold in the U.S. In addition to the limited
edition model, Toyota will continue elevating drivers’ stories as
the true measurement of Corolla’s success.
To join the conversation and to share your Toyota Corolla story
follow us @ToyotaLatino, and use #Corolla50 and
#VayamosJuntos. Toyota is also celebrating all the Corolla
milestones and drivers’ stories by hosting a sweepstakes with the
opportunity to win a 2017 Corolla.
See corolla50.toyota.com for rules and information.
About Toyota
Toyota, the world's
top automaker and creator of the Prius, is committed to building
vehicles for the way people live through our Toyota, Lexus and
Scion brands. Over the past 50 years, we’ve built more than 25
million cars and trucks in North America, where we operate 14
manufacturing plants and directly employ more than 40,000 people.
Our 1,800 North American dealerships sold more than 2.5 million
cars and trucks in 2013 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company’s extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
To date, Toyota has contributed more than $700 million to
nonprofits in the U.S. For more information about Toyota,
visit www.toyota.com/usa.
Toyota invites Hispanicize attendees to join the conversation
and share their Toyota Corolla stories and memories on social media
by using #Corolla50 and #VayamosJuntos, and
tagging @ToyotaLatino.
CONTACT:
Ana Echenique
República
(786) 347-4756
Aechenique@republica.net
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