TORRANCE, Calif., Oct. 14, 2015 /PRNewswire/ -- Get ready for 1.21
gigawatts of fun. Just as Back to the Future fans are
gearing up to celebrate the 30th anniversary of
Marty McFly's and Doc Brown's adventures, Toyota teased plans to
mark the film's anniversary with a modern twist. Thanks to Toyota,
fans can see actors Michael J. Fox and Christopher Lloyd together
and get a glimpse of what the automaker has planned leading up to
October 21, 2015 – the futuristic
date first introduced in Back to the Future Part II and the
official on-sale date of Toyota Mirai hydrogen fuel cell
vehicle.
Experience the interactive Multimedia News Release here:
http://www.multivu.com/players/English/7658651-toyota-back-to-the-future/
In 1985, Universal Pictures' Back to the Future
introduced the world to a time-traveling vehicle and what the
future may hold. Thirty years later, Toyota has partnered with the
beloved films to celebrate the intersection between the U.S.
arrival of the Mirai hydrogen fuel cell vehicle and the innovation
predicted in the movie. Today's video is just the beginning - fans
will have to stay tuned to see how the story unfolds.
"Over the years we've had a lot of fun predicting which Back
To The Future fictional 2015 technology would arrive by the
real year," Michael J. Fox said.
"Now that we're a week away, I think fans are going to have a good
time with what Toyota sees as a true possibility for
transportation. It's actually really cool."
Toyota's vision for the future is driven by the Mirai's hydrogen
fuel cell technology, which hits the streets of California on October
21. As Toyota's ongoing "Fueled by Everything" digital
campaign has demonstrated, hydrogen fuel has the potential to be
produced from renewable energy sources like solar, wind and biogas.
The vehicle's only tailpipe emission is water.
"This Back to the Future-inspired milestone has taken 30
years to arrive, and Toyota has been developing hydrogen fuel cell
technology almost that long," said Bill
Fay, Toyota division group vice president and general
manager. "There's no better way to generate excitement for a
turning point in automotive history than with a film that
celebrated the possibilities of the future."
While the Mirai represents Toyota's vision of the future, the
automaker couldn't resist having a bit of fun with the Back to
the Future past. Marty McFly's
dream truck was a tricked out Toyota truck true fans will
recognize. Listen closely in tomorrow's video installment for a
clue where a Toyota Tacoma re-creation of that famous 4X4 will be
headed when the future arrives on October
21. (Hint, there's more than one place.)
"While there are a lot of brands and activations that are
celebrating the Back to the Future milestone, Toyota stands
apart for their nod to the future and the past with the auto
technology depicted in the movies," said Bob Gale, Back to the Future co-creator
and producer. "When Toyota approached us about helping tell a
bigger story about the future and innovation with the Mirai, we
loved the direction – and who can resist Marty's retro Toyota
truck?"
Toyota's Back to the Future partnership will crescendo on
Oct. 20 as the clock nears midnight
toward the futuristic milestone. With a party ready for the fourth
dimension, digital activations and physical displays, Toyota will
welcome the future to California
with the Mirai on sale launch.
Toyota's "Fueled by Everything" campaign was created with
creative agency partner Droga5, while the Back to the Future
Tacoma elements drew on Saatchi & Saatchi Los Angeles expertise. To stay on top of
all of Toyota Back to the Future activities, visit
www.toyota.com/outatime.
ABOUT THE BACK TO THE FUTURE 30TH ANNIVERSARY
TRILOGY
Experience the future all over again with the
Back to the Future 30th Anniversary
Trilogy on Blu-ray & DVD! Join Marty McFly (Michael J.
Fox), Doc Brown (Christopher Lloyd) and a time traveling DeLorean
for the adventure of a lifetime as they travel to the past, present
and future, setting off a time-shattering chain reaction that
disrupts the space-time continuum! From filmmakers Steven Spielberg, Robert
Zemeckis and Bob Gale, this
timeless collection includes a new bonus disc with over two hours
of extra features such as "Doc Brown Saves the World!", an all-new
original short starring Christopher
Lloyd. Hashtag: #BTTF2015 Facebook:
https: www.facebook.com/BTTF
Website: www.BackToTheFuture.com
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50 years,
we've built more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants and directly employ more than 40,000 people.
Our 1,800 North American dealerships sold more than 2.5 million
cars and trucks in 2013 – and about 80 percent of all Toyota
vehicles sold over the past 20 years are still on the road
today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company's extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota, visit
www.toyotanewsroom.com.
About Universal Partnerships & Licensing
Universal Partnerships & Licensing (UP&L) oversees
NBCUniversal's consumer product and digital licensing for Universal
Pictures, NBC Television, Focus Features and Sprout Channel.
This dedicated division is also responsible for film, home
entertainment and television promotions. UP&L is part of
NBCUniversal. NBCUniversal is one of the world's leading media and
entertainment companies in the development, production, and
marketing of entertainment, news, and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment television networks, a premier motion
picture company, significant television production operations, a
leading television stations group, world-renowned theme parks, and
a suite of leading Internet-based businesses. NBCUniversal is a
subsidiary of Comcast Corporation.
CONTACTS: Jana Hartline
Toyota Advanced Technology Communications
469-292-1077
jana_hartline@toyota.com
Sarah Ingram
Golin for Toyota
213-335-5543
singram@golin.com
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SOURCE Toyota