TORRANCE, Calif., July 27, 2015 /PRNewswire/ -- Toyota
announced today a new interactive festival activation and social
media campaign to benefit VH1 Save The Music, a national
organization committed to ensuring that music instruction is a core
component to a complete education. Beginning at Lollapalooza on
July 31 in Chicago, Toyota is slated to activate on-site
at some of the nation's most prominent festival destinations,
engaging with festivalgoers and raising funds for VH1 Save The
Music.
To showcase how music positively impacts lives, Toyota is
building a glowing, life size Whispering Willow tree on the
festival grounds at Lollapalooza, Outside Lands, Nocturnal
Wonderland, Voodoo Music + Arts Experience and an additional
festival TBA. The tree is customized to follow the theme of
Toyota's on-site space, which has a psychedelic, fun feel. Visitors
will be asked to write what music means to them on a leaf, hang the
leaf on the tree, take a photo, and post to social media with the
hashtag #ToyotaGiving. For each social media post, Toyota will
donate $1 to VH1 Save The Music.
As the weekend progresses, the tree will grow full with leaves
and come to life, showing how important music is to our lives. By
the end of the five festival run, Toyota will make a donation to
VH1 Save The Music for the organization to restore or implement a
musical instrument program for an entire school.
"As a socially conscious company, Toyota is constantly searching
for new and innovative ways to take action in the world around us,"
says Steve Appelbaum, National
Manager of Engagement Marketing, Toyota Motor Sales, U.S.A. "We believe that music education
enhances students' lives by cultivating creativity and stimulating
the self-confidence needed to fuel lifelong success. Toyota is
thrilled to partner with VH1 Save the Music to invest in improving
the quality of education in schools across the country."
"We are so pleased to partner with Toyota and bring a music
education component to these festivals," said Paul Cothran, Executive Director of VH1 Save The
Music. "It's just another way for us to reach people that really
care about music and want to ensure that it remains a core piece of
a quality education."
Full Tour
Schedule
|
|
|
|
July 31-August
2:
|
Chicago, IL at
Lollapalooza
|
August
7-9:
|
San Francisco,
CA at Outside Lands
|
September
4-6:
|
San Bernardino,
CA at Nocturnal Wonderland 20th
Anniversary
|
October 30-November
1:
|
New Orleans,
LA at Voodoo Music + Arts Experience
|
*Plus an
additional location TBA
|
|
About VH1 Save The Music
The VH1 Save The Music Foundation is a non-profit committed to
ensuring that music instruction is a core component to a complete
education. Since 1997, we have partnered with more than 1900 public
schools in 231 school districts to give children the
tools and confidence to excel in academics and in
life. #PassTheNote and get involved
at vh1savethemusic.org join the conversation on Facebook,
Twitter and Instagram @vh1savethemusic.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius and the Mirai fuel cell vehicle, is committed to building
vehicles for the way people live through our Toyota, Lexus
and Scion brands. Over the past 50 years, we've built
more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ more than
42,000 people (more than 33,000 in the U.S.). Our 1,800 North
American dealerships (1,500 in the U.S.) sold more than 2.67
million cars and trucks (more than 2.35 million in the U.S.) in
2014 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today. For more
information about Toyota, visit www.toyotanewsroom.com.
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SOURCE Toyota