Mirai Takes the Stage at the National Mall
April 14 2015 - 9:00AM
Business Wire
Toyota Exclusive Automotive Partner of Earth
Day 45th Anniversary Celebration
Mirai Display Kicks off Month of Hydrogen
Fuel Cell Education
Fifteen years ago, a little hybrid no one knew rolled onto the
National Mall to celebrate Earth Day. That hybrid – the Toyota
Prius. Tomorrow, nearing the 45th anniversary of Earth Day, Toyota
will return to Washington, D.C., to showcase yet another
revolutionary technology, the hydrogen fuel cell electric Toyota
Mirai. Toyota has partnered with Earth Day Network to sponsor the
Global Citizen 2015 Earth Day celebration, April 17-19, featuring
leading environmental voices, government leaders, star-studded
performances and a Mirai activation. The celebration marks the
beginning of a month of fuel cell features and festivities for
Toyota.
Toyota will educate about fuel cell
technology at the National Mall in Washington, D.C., from April
17-19 as part of the Global Citizen 2015 Earth Day celebration.
(Photo: Business Wire)
"The Toyota Mirai represents a turning point in automotive
history,” said Bob Carter, senior vice president, automotive
operations, Toyota Motor Sales, U.S.A., Inc. “After more than 20
years of research and development, we are excited to bring Mirai to
American driveways. Earth Day 2015 is a great platform to educate
the public about hydrogen fuel cell technology and the potential of
hydrogen as a future fuel.”
For many Earth Day celebration attendees, this will be the first
up close and personal look at the Mirai. The vehicle combines
hydrogen and oxygen to create electricity that powers the electric
motor. Water vapor is the only emission. The Mirai will go on sale
in California later this year.
"Toyota has been a committed partner in creating solutions and
momentum for a cleaner, better planet," said Kathleen Rogers,
president of Earth Day Network. "We are proud to help educate about
the possibilities for fuel cell technology and advocate around a
shared vision for the environment.”
Beyond the celebration on the National Mall, Toyota will use the
month of April to engage and educate customers about fuel cell
technology and hydrogen power, including events in New York and Los
Angeles, and digital activities to converse with skeptics and
advocates alike.
- Toyota will help New Yorkers mark Earth
Day with an interactive display at Union Square Park on April
19.
- Hollywood celebrities will gather for
laughs and an opportunity to learn about the Mirai during
Waterkeeper Alliance’s “Keep it Clean,” a star-studded evening of
comedy on April 22.
The zero emission Toyota Mirai is a four-door, mid-size sedan
with performance similar to traditional internal combustion engines
– re-fueling in about five minutes and traveling up to 300 miles on
a full tank. For more information about the Toyota’s commitment to
fuel cell technology, visit www.toyota.com/fuelcell.
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50 years,
we’ve built more than 25 million cars and trucks in North America,
where we operate 14 manufacturing plants and directly employ more
than 40,000 people. Our 1,800 North American dealerships sold more
than 2.5 million cars and trucks in 2013 – and about 80 percent of
all Toyota vehicles sold over the past 20 years are still on the
road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company’s extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota, visit
www.toyotanewsroom.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150414005396/en/
Toyota Advanced Technology CommunicationsJana
Hartline469-292-1077jana_hartline@toyota.comorGolin for ToyotaSarah
Ingram213-438-8780singram@golin.com
Toyota Motor (NYSE:TM)
Historical Stock Chart
From Jun 2024 to Jul 2024
Toyota Motor (NYSE:TM)
Historical Stock Chart
From Jul 2023 to Jul 2024