TORRANCE, Calif., March 16, 2015 /PRNewswire/ -- Ready, Aim,
Tweet! Toyota and REVOLT have teamed up to drive
world-class technology with the 'Make Your Mark' contemporary
art installation during the world's leading music festival in
Austin, Texas. This one-of-a-kind
installation will feature a glass-encased 2015 Toyota Corolla—the
world's best-selling nameplate of all-time—and a canvas backdrop.
Here's the twist: Instead of using paintbrushes, the artwork will
be created using Twitter-generated
paintballs.
Experience the interactive Multimedia News Release here
http://www.multivu.com/players/English/7468251-toyota-revolt-art-music/
Fans will enjoy art, music and entertainment live and
across social media during the REVOLT House Party presented by
Toyota, taking place Friday, March 20 and Saturday, March
21 at Banger's, located at 79 Rainey Street in
Austin's Historic Rainey Street
District. The 'Make Your Mark' installation will be set up in
Banger's backyard from 12:00 p.m. to 9:00
p.m. CST during the two-day takeover.
Music festivalgoers and Twitter users across the globe can make
their mark, contributing to this unique piece of contemporary art
by tweeting using the #MakeYourMark hashtag. Each tweet will
activate one of six robotically controlled paintball markers inside
the glass display case to shoot the white canvas behind the car,
painting a colorful, continually evolving backdrop to frame the
vehicle. Approximately 4,500 algorithmically programmed paintballs
will be used to produce one final piece of art. Four original works
of art will be created during the two-day live art
installation.
Chicago-based visual artist,
Rahmaan Statik, designed the installation artwork and
Brightline Interactive created the technology, picking up on
the central theme of the Toyota Corolla 'Elevate' advertising
campaign which features original, vibrantly colored 3D pavement art
by Statik.
In addition to the Make Your Mark art installation,
festivalgoers can enjoy the innovative Toyota light writing photo
booth where they can also make their mark with finger lights. Each
photo booth image will automatically send a tweet with the
#makeyourmark hashtag acting as a trigger for the paintball guns in
the art installation.
Additional Event Highlights include:
- Live music showcases
- Friday, March 20: PUBLIC SERVICE
BROADCASTING – 11:30 a.m. CST;
JOYWAVE – 2:30 p.m. CST
- Saturday, March 21: ALEX WINSTON – 1:15 p.m.
CST; JOEY BADA$$ – 2 p.m.
- DJ sets on the outdoor stage
- Exclusive musical artist interviews and appearances
Twitter users, follow @ToyotaShowcase and watch in real
time as the art comes to life via live stream at
http://revolt.tv/makeyourmark.
About Toyota
Toyota (NYSE: TM), the
world's top automaker and creator of the Prius, is committed to
building vehicles for the way people live through our Toyota, Lexus
and Scion brands. Over the past 50 years, we've built more
than 25 million cars and trucks in North
America, where we operate 14 manufacturing plants (10 in the
U.S.) and directly employ more than 40,000 people (more than 32,000
in the U.S.). Our 1,800 North American dealerships (1,500 in
the U.S.) sold more than 2.67 million cars and trucks (more than
2.35 million in the U.S.) in 2014 – and about 80 percent of all
Toyota vehicles sold over the past 20 years are still on the road
today.
About
REVOLT
REVOLT, founded by multifaceted, entertainment powerhouse Sean
"Diddy" Combs, is the new #1 name in music. Focused on expertly
curating the best of the best in music and engaging youth in social
conversation, the multi-genre, multi-platform network offers
breaking music news, videos, artist interviews, exclusive
performances, and original programming. Attracting over 50 million
young adults through television, digital properties, social and
mobile, REVOLT is accessible 24/7 – anytime, anywhere, any screen.
Launched in broadcast on October
2013, REVOLT is available on Time Warner Cable, Comcast,
Verizon FiOS, CenturyLink and Suddenlink in 46 of the top 50 U.S.
markets including New York City,
Los Angeles, Chicago, Philadelphia, Dallas, Miami, Boston, Atlanta, and DC.
![#MakeYourMark with Toyota Corolla During Live Twitter-Generated Art Installation #MakeYourMark with Toyota Corolla During Live Twitter-Generated Art Installation](https://photos.prnewswire.com/prnvar/20150313/181663)
![Toyota Corolla Let's Elevate Print Ad Toyota Corolla Let's Elevate Print Ad](http://www.multivu.com/players/English/7468251-toyota-revolt-art-music/gallery/image/00c45240-c584-4661-99d4-0e61acc16add.HR.jpg)
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visit:http://www.prnewswire.com/news-releases/light-up-twitter-toyota-and-revolt-create-a-convergence-of-new-technology-art-and-music-during-the-worlds-leading-music-industry-festival-300050470.html
SOURCE Toyota Motor Sales (TMS) U.S.A.