- Toyota No. 1 brand
- RAV4 sets new February
record
- Lexus posts fourth consecutive
best-ever month
Toyota Motor Sales (TMS), U.S.A., Inc., today reported February
2015 sales of 180,467, an increase of 13.3 percent from February
2014 on a volume basis. With the same amount of selling days in
February 2015 and 2014, sales were up 13.3 percent on a daily
selling rate (DSR) basis.
Toyota division posted February 2015 sales of 157,472 units, up
12.1 percent.
"The auto industry is off to its best start since 2002 as truck
demand continues to rise," said Bill Fay, Toyota division group
vice president and general manager. "Toyota light trucks and SUVs,
led by RAV4, set a new February record."
Lexus reported February 2015 sales of 22,995 units, a 22 percent
increase.
"February marked the fourth straight month of record new vehicle
sales and the seventh straight month of best-ever record pre-owned
sales for Lexus dealers," said Jeff Bracken, Lexus group vice
president and general manager. "Just as importantly, Lexus was
recognized during the month as the industry's top-ranked brand by
both Consumer Reports and J. D. Power and Associates."
February 2015 Highlights:
- RAV4 up over 33 percent; set February
record
- 4Runner up 37.7 percent
- Tacoma up 13 percent; posts sales of
12,372 units
- Corolla posts sales of 27,839 units; up
10 percent
- Camry sales of 32,942 units, up more
than 13 percent
- Sienna up 48.5 percent
- Lexus RX up more than 14 percent
*Note: Unless otherwise stated, all figures reflect unadjusted
raw sales volume
About Toyota
Toyota (NYSE:TM), the world's top automaker and creator of the
Prius, is committed to building vehicles for the way people live
through our Toyota, Lexus and Scion brands. Over the past 50 years,
we’ve built more than 25 million cars and trucks in North America,
where we operate 14 manufacturing plants (10 in the U.S.) and
directly employ more than 40,000 people (more than 32,000 in the
U.S.). Our 1,800 North American dealerships (1,500 in the U.S.)
sold more than 2.5 million cars and trucks (more than 2.2 million
in the U.S.) in 2013 – and about 80 percent of all Toyota vehicles
sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the environment. As
part of this commitment, we share the company’s extensive know-how
garnered from building great cars and trucks to help community
organizations and other nonprofits expand their ability to do good.
For more information about Toyota, visit
www.toyotanewsroom.com.
TOYOTA U.S. SALES SUMMARY February, 2015
-- CURRENT MONTH
-- -- CALENDAR YEAR TO DATE -- DSR % VOL %
DSR % VOL % 2015
2014 CHG
CHG 2015 2014
CHG CHG TOTAL
TOYOTA 180,467 159,284 13.3 13.3
349,661 305,649 12.1 14.4 TOTAL TOYOTA
DIV. 157,472 140,429 12.1 12.1 303,535 269,157 10.5 12.8 TOTAL
LEXUS 22,995 18,855 22.0
22.0 46,126 36,492
23.9 26.4 YARIS 1,364 1,334 2.2 2.2
2,806 2,339 17.6 20.0 COROLLA 27,839 25,299 10.0 10.0 55,196 48,052
12.6 14.9 PRIUS 12,018 12,861 -6.6 -6.6 24,262 25,066 -5.1 -3.2
CAMRY 32,942 28,998 13.6 13.6 59,705 52,330 11.8 14.1 AVALON 4,102
3,068 33.7 33.7 8,883 7,349 18.5 20.9 SCION FR-S 806 1,040 -22.5
-22.5 1,552 1,961 -22.4 -20.9 SCION iQ 90 166 -45.8 -45.8 167 332
-50.7 -49.7 SCION xD 122 662 -81.6 -81.6 342 1,254 -73.3 -72.7
SCION xB 1,469 1,298 13.2 13.2 2,897 2,523 12.5 14.8 SCION tC 1,377
1,363 1.0 1.0 2,596 2,470 3.0 5.1 TOTAL SCION 3,864 4,529 -14.7
-14.7 7,554 8,540 -13.3 -11.5
TOTAL TOYOTA DIV. CAR
82,129 76,089
7.9 7.9 158,406
143,676 8.0
10.3 CT 978 1,230 -20.5 -20.5 1,983 2,520 -22.9 -21.3
IS 3,383 3,517 -3.8 -3.8 6,758 6,565 0.9 2.9 RC 984 0 #N/A #N/A
1,831 0 #N/A #N/A ES 4,192 4,360 -3.9 -3.9 8,272 8,319 -2.6 -0.6 GS
1,851 1,574 17.6 17.6 3,530 2,874 20.4 22.8 LS 506 589 -14.1 -14.1
1,172 1,223 -6.1 -4.2 LFA 1 2 -50.0 -50.0 3 2 47.0 50.0
TOTAL
LEXUS CAR 11,895
11,272 5.5 5.5
23,549 21,503
7.3 9.5 TOTAL TOYOTA CAR
94,024 87,361
7.6 7.6
181,955 165,179
8.0 10.2 RAV4 21,943 16,451 33.4
33.4 41,767 33,331 22.8 25.3 FJ CRUISER 25 1,266 -98.0 -98.0 183
2,428 -92.6 -92.5 VENZA 2,272 2,472 -8.1 -8.1 4,377 4,465 -3.9 -2.0
HIGHLANDER 11,263 12,052 -6.5 -6.5 22,323 22,728 -3.7 -1.8 4RUNNER
6,420 4,662 37.7 37.7 13,365 8,620 51.9 55.0 SIENNA 10,935 7,364
48.5 48.5 19,868 15,060 29.3 31.9 SEQUOIA 856 980 -12.7 -12.7 1,760
1,767 -2.4 -0.4 LAND CRUISER 205 228 -10.1 -10.1 456 485 -7.9 -6.0
TOTAL TOYOTA DIV. SUV 42,984 38,111
12.8 12.8 84,231
73,824 11.8 14.1 TACOMA
12,372 10,942 13.1 13.1 23,781 20,784 12.1 14.4 TUNDRA 9,052 7,923
14.2 14.2 17,249 15,813 6.9 9.1 TOTAL TOYOTA DIV. PICKUP
21,424 18,865 13.6
13.6 41,030 36,597 9.9
12.1
TOTAL TOYOTA DIV. TRUCK
75,343 64,340 17.1
17.1 145,129
125,481 13.3
15.7 NX 2,666 0 #N/A #N/A 5,478 0 #N/A #N/A RX 6,490
5,682 14.2 14.2 13,059 11,289 13.4 15.7 GX 1,653 1,590 4.0 4.0
3,456 3,033 11.7 13.9 LX 291 311 -6.4 -6.4 584 667 -14.2 -12.4
TOTAL LEXUS TRUCK 11,100
7,583 46.4 46.4
22,577 14,989
47.6 50.6 TOTAL TOYOTA
TRUCK 86,443 71,923
20.2 20.2
167,706 140,470
17.0 19.4 SELLING DAYS
24 24
50 49
DSR = DAILY SELLING RATE
TOYOTA U.S. SALES SUMMARY February, 2015
-- CURRENT MONTH -- -- CALENDAR YEAR TO DATE
-- DSR % VOL % DSR % VOL %
2015 2014
CHG CHG 2015
2014 CHG
CHG * NORTH AMERICAN BUILT VEHICLES COROLLA
27,839 25,280 10.1 10.1 55,196 48,008 12.7 15.0 CAMRY 32,927 28,993
13.6 13.6 59,673 52,316 11.8 14.1 AVALON 4,102 3,068 33.7 33.7
8,883 7,349 18.5 20.9 RAV4 15,844 12,696 24.8 24.8 30,165 25,499
15.9 18.3 VENZA 2,272 2,472 -8.1 -8.1 4,377 4,465 -3.9 -2.0
HIGHLANDER 11,007 11,912 -7.6 -7.6 21,799 22,413 -4.7 -2.7 SIENNA
10,935 7,364 48.5 48.5 19,868 15,060 29.3 31.9 SEQUOIA 856 980
-12.7 -12.7 1,760 1,767 -2.4 -0.4 TACOMA 12,372 10,942 13.1 13.1
23,781 20,784 12.1 14.4 TUNDRA 9,052 7,923 14.2 14.2 17,249 15,813
6.9 9.1 RX 6,127 3,748 63.5 63.5 12,136 7,097 67.6 71.0
TOTAL 133,333 115,378 15.6
15.6 254,887 220,571 13.2 15.6
N.A. VEHICLES % OF TOTAL 73.9%
72.4%
72.9% 72.2%
TOYOTA DIV. IMPORT CAR 17,261
18,748 -7.9 -7.9 34,654 36,003 -5.7 -3.7 LEXUS IMPORT CAR 11,895
11,272 5.5 5.5 23,549 21,503 7.3 9.5 TOYOTA DIV NA BUILT CARS
64,868 57,341 13.1 13.1 123,752 107,673 12.6 14.9
TOTAL TOYOTA
CARS 94,024 87,361
7.6 7.6
181,955 165,179
8.0 10.2 TOYOTA DIV. IMPORT
TRUCK 13,005 10,051 29.4 29.4 26,130 19,680 30.1 32.8 LEXUS IMPORT
TRUCK 4,973 3,835 29.7 29.7 10,441 7,892 29.7 32.3 TOYOTA DIV NA
BUILT TRUCK 62,338 54,289 14.8 14.8 118,999 105,801 10.2 12.5 LEXUS
NA BUILT TRUCK 6,127 3,748 63.5 63.5 12,136 7,097 67.6 71.0
TOTAL TOYOTA TRUCK 86,443
71,923 20.2 20.2
167,706 140,470
17.0 19.4 SELLING DAYS
24 24
50 49
DSR = DAILY SELLING RATE
--CURRENT MONTH-- --CALENDAR YEAR TO DATE--
Memo: 2015 2014 DSR % 2015 2014 DSR % Toyota Prius Sedan
7,070 7,396 -4.4% 14,386 14,601 -3.4% Toyota Prius V (only) 1,850
1,743 6.1% 3,763 3,473 6.2% Toyota Prius C (only) 2,701 2,681 0.7%
5,315 5,148 1.2% Toyota Prius Phv (only) 397 1,041 -61.9% 798 1,844
-57.6%
Toyota Business CommunicationsToni
Honsowetz, (310) 468-4291Amanda Rice, (310) 468-1745orLexus Public RelationsMoe Durand, (310)
468-1601orMedia Web
sites:http://www.toyotanewsroom.comhttp://www.lexusnewsroom.comhttp://www.scionnewsroom.com
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