PHILADELPHIA, Feb. 7, 2014 /PRNewswire/ -- No one is
surprised that it's cold in Philadelphia during February – but after
this year's unforgiving polar vortex, people can't wait for winter
to be over. Since the 2014 Philadelphia Auto Show will be crowded
with attendees looking to get away from it all, Toyota is prepared
to help them go places!
Beginning February 8 through February
16, teams of professional drivers and trained product
specialists will take guests for a ride in a Toyota 4Runner, RAV4,
or the all-new 2014 Highlander to four treasured East Coast
vacation destinations:
- The ski slopes of Vermont,
where guests can experience features such as Downhill Assist
Control in the 4Runner and the Dynamic Torque Control AWD in the
RAV4 and Highlander
- An amusement park in Ocean City with a "Fun House" tunnel that
sets the vehicle rocking and rolling while highlighting the ground
clearance and suspension settings on the Toyota SUVs
- The beach at the Jersey Shore,
where TRAC and AWD Lock features will be used to get out of the
deep sand
- A waterfall getaway in the Poconos, with a discussion of the
Highlander, 4Runner, and RAV4's towing and cargo capabilities
perfect for getting back to nature
Along the way, participants will learn about the updated
features of each Toyota vehicle, all of which combine
family-friendly cargo capacity with available all-wheel-drive for
coping with wicked winter weather. Rounding out the cadre of
family-friendly vehicles on display, show-goers will also be able
to explore the Toyota Sienna and Venza vehicles onsite.
This year, Toyota Drive Center is partnering with three esteemed
charities – the American Red Cross, AMVETS and FFA (also known as
Future Farmers of America) – in the Drive for a Cause campaign.
When customers participate in a test drive at Toyota Drive Center,
they will choose one of the charities and Toyota will make a
contribution to the charity on the customers' behalf.
"As the saying goes – it's not just the destination, it's
the journey," said Andrew Gilleland,
general manager of Central Atlantic Toyota. "This year we're taking
our Philadelphia Auto Show guests on simulated East Coast
adventures to highlight how Toyota vehicles will elevate their
future journeys."
Win a 2014 Toyota Highlander
Did your quick Toyota
get-away put you in the mood to take a trip of your own? The
Tri-State Toyota Dealers are selling $10 tickets for a drawing to win a brand new
Toyota Highlander at the show. All proceeds benefit the Philly
Ad Club Education Foundation, which provides scholarships for local
college students. The drawing will take place at
12 p.m. on Sunday, February
16 – stop by the Toyota booth to purchase tickets to
win.
About Toyota
Toyota, the world's top automaker and creator of the Prius, is
committed to building vehicles for the way people live through our
Toyota, Lexus and Scion brands. Over the past 50 years, we've
built more than 25 million cars and trucks in North America, where we operate 14
manufacturing plants (10 in the U.S.) and directly employ nearly
40,000 people (more than 37,000 in the U.S.). Our 1,800 North
American dealerships sold more than 2.3 million cars and trucks in
2012 – and about 80 percent of all Toyota vehicles sold over the
past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the
country, with a focus on education, safety and the
environment. As part of this commitment, we share the
company's extensive know-how garnered from building great cars and
trucks to help community organizations and other nonprofits expand
their ability to do good. (NYSE: TM)
For more information about Toyota, visit www.toyota.com or
www.toyotanewsroom.com. Consumers interested in learning more about
the Toyota Car of the Future can visit www.toyota.com/fuelcell.
Contact:
Wade Hoyt
Toyota Corporate Communications
Wade_hoyt@toyota.com
212-644-3424
Sara Crumley
SHIFT Communications for Toyota
scrumley@shiftcomm.com
415-591-8427
SOURCE Toyota