New Zealand’s Largest News Site, Stuff, Selects Telaria’s Video Management Platform to Manage and Monetize Video Supply
November 12 2019 - 5:00PM
Business Wire
Telaria (NYSE:TLRA), the complete software platform that
optimizes yield for leading video publishers, today announced that
it has been selected by Stuff Limited, to programmatically manage
and monetize the video inventory of its flagship digital asset
Stuff, New Zealand's largest and most popular news site. Stuff
reaches over 52% of New Zealand’s population with premium content
spanning breaking news, business, lifestyle, weather and other
verticals.
Stuff joins Telaria’s strong roster of New Zealand publisher
partners including TVNZ, Mediaworks, Mi9NZ and Choice TV. The
partnership comes at a particularly pivotal time as Stuff evolves
its offering to include compelling long-format content, a format
that is attractive to buyers and viewers.
“We are delighted to be working with Telaria as they have
pioneered the programmatic video market here in New Zealand and
they have a deep expertise in video in all its forms,” said Albi
Pecora, Head of Digital Revenue Products at Stuff. “In a constantly
changing digital landscape, and specifically the one of
programmatic advertising, it’s important for us to work with best
in class technologies for all of our offerings. We appreciate that
Telaria are a trusted partner for the leading publishers in the
region. We look forward to working with them to leverage their
Video Management Platform as we grow our business and offer ever
more compelling content to our viewers and advertisers.”
“We’re excited to partner with the visionary team at Stuff to
give advertisers more opportunities to place their brand alongside
high quality video content that reaches millions of people every
month,” said Yael Milbank, General Manager of New Zealand at
Telaria. “Our partnership with Stuff builds on our firm footprint
in the region and as the New Zealand video market continues to grow
and mature, we look forward to helping Stuff navigate these
developments with continued success.”
About Telaria
Telaria, Inc. (NYSE:TLRA) powers the future of TV advertising
with proprietary, programmatic software that optimizes ad yield for
leading video publishers across desktop, mobile and CTV. Telaria’s
clients include the most innovative video content publishers across
the globe such as Hulu, SlingTV, SonyVue, PlutoTV, TubiTV, Singtel,
Australia’s Nine Entertainment Co, Network 10 and Seven West Media,
and Brazil’s Globo. Telaria is headquartered in New York City and
supports its global client base out of 13 offices worldwide across
North America, EMEA, LATAM and APAC.
About Stuff NZ
Stuff is a collection of digital-first products and services
that connect Kiwi communities to the stuff that matters, the stuff
they love and the stuff that brings us together. With storytelling
at its heart, Stuff is leveraging its audience scale to diversify
into new categories and revenue streams, ensuring it can continue
to deliver quality local journalism that Kiwis look for every day.
We will continue to produce quality, local journalism, hold the
powerful to account, give the weak a voice and sustain a healthy
democracy. Click here to see a full portfolio of our brands -
including Stuff, Neighbourly, energyclubnz, Stuff Fibre and Play
Stuff. Find out more at: about.stuff.co.nz
View source
version on businesswire.com: https://www.businesswire.com/news/home/20191112006071/en/
Media: Kar Yi Lim klim@telaria.com
Investor Relations: Andrew Posen IR@telaria.com
Telaria (NYSE:TLRA)
Historical Stock Chart
From Aug 2024 to Sep 2024
Telaria (NYSE:TLRA)
Historical Stock Chart
From Sep 2023 to Sep 2024