Starwood Hotels & Resorts’ Tech-Forward Aloft Brand Launches in Saudi Arabia with Opening of Aloft Riyadh
September 06 2016 - 10:12AM
Business Wire
Aloft Riyadh features the first-ever keyless
entry in the country and caters to the hyper-connected global
traveler
Starwood Hotels & Resorts Worldwide, Inc.® (NYSE:HOT) today
announced the entry of its innovative Aloft brand to the Saudi
Arabian market with the opening of Aloft Riyadh. Designed for
today’s hyper-connected, tech-forward global traveller, Aloft
continues to re-define the traditional hotel experience and
strengthen its footprint in the Middle East, following the success
of Aloft Abu Dhabi in the United Arab Emirates. Owned and developed
by FAS Hotels, division of Fawaz Al Hokair group, Aloft Riyadh
offers a vibrant social scene in the dynamic city of Riyadh.
“With a portfolio of more than 100 hotels in dynamic
destinations around the globe, Aloft continues to be one of the
fastest growing hotel brands and is set to open 12 more properties
in the Middle East by 2020,” said Brian McGuiness, Global Brand
Leader, Specialty Select Brands, Starwood Hotels & Resorts.
“Saudi Arabia boasts a rapidly growing tech savvy culture, and
Aloft resonates in this market with its innovative programming and
approach to technology, which appeal to today’s hyper-connected
traveller.”
“We thank Fawaz Al Hokair Group for putting their trust in
Starwood to open the first Aloft in Saudi Arabia,” said Michael
Wale, President, Starwood Hotels & Resorts, Europe, Africa and
Middle East. “Aloft truly brings something new and unique to the
hospitality sector in the Kingdom where there is a growing demand
for modern, tech-forward hotels at an affordable price.”
Centrally located at the intersection of Riyadh’s main Olaya
Street and Makkah Road, the hotel is in close proximity from the
key government ministries, the shopping and restaurants of the
downtown core, the National Museum and the Diplomatic Quarter.
Aloft Riyadh features 281 modern, loft-inspired guest rooms with
the brand’s signature offerings, such as an ultra-comfortable plush
signature bed and custom amenities. The hotel offers a variety of
food and beverage outlets including Dish, an all-day dining
restaurant; Re:fuel, a 24-hour grab & go for light meals; the
brand’s signature w xyz lounge, the go-to hang out with a fun
social vibe, serving handcrafted drinks and snacks and the trendy
Crush rooftop pool café. Other features at the hotel include a
well-equipped Re:charge gym and more than 220 M2 of meeting space
across five Tactic rooms.
With design-led innovation in the brand’s DNA, Aloft Riyadh will
feature SPG Keyless, the hospitality industry’s first mobile,
keyless entry system that allows guests to use their smart phone or
Apple watch as a room key. Aimed at the mobile generation, guests
of Aloft Riyadh will also be able to make requests from the hotel
via the SPG Let’s Chat text messaging service.
The opening of Aloft Riyadh marks the launch of the brand in
Saudi Arabia, to be followed by Aloft Dhahran at the end of 2016.
Featuring 262 rooms, Aloft Dhahran is walking distance from the
popular Mall of Dhahran and will feature all the brands signature
elements and programming.
For more information, please visit
http://www.aloftriyadh.com/.
About Aloft Hotels
With 100 hotels in 16 countries around the world, Starwood’s
Aloft brand delivers a fresh approach to the traditional staid
hotel landscape. For today’s (and tomorrow’s) connected,
curious and communal evolving global traveler, the Aloft brand
offers a tech-forward, vibrant experience and a modern style that
is different by design. For more information, please
visit www.alofthotels.com/experience.
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version on businesswire.com: http://www.businesswire.com/news/home/20160906005965/en/
Press:Starwood Hotels & Resorts Middle EastChandan
Belani, +9714-307-9919Regional Director of
CommunicationsChandan.Belani@starwoodhotels.comorAshley Chapman,
212-380-4015Global Communications, Aloft, Element and Four
PointsAshley.chapman@starwoodhotels.com
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