Sprinklr Launches New Unified Partners Program to Drive Growth
July 19 2023 - 8:00AM
Business Wire
Fueled by more than 2x growth in partner
pipeline in the last 6 months, the updated program includes new
partner types, enhanced training and support, and dedicated
resources for all partners.
Sprinklr (NYSE: CXM), the unified customer experience management
(Unified-CXM) platform for modern enterprises, today launched the
Sprinklr Unified Partners Program. The next evolution of the
Sprinklr partner program integrates several new types of partners –
including independent consultants, Referral Partners and
Technological Solution Brokers (TSBs), and Business Process
Outsourcing (BPO) partners.
The Unified Partners Program will enable all Sprinklr partners
to grow profits and create new revenue streams by delivering
differentiated customer experience management solutions.
“Great customer experience is easy when enterprises unify their
customer-facing teams, but there is still a lot of complexity
behind the scenes. Today’s customer experience leaders are defining
programs across marketing, sales, service, and social media, while
deciding on transformation plans and AI strategies. Enterprises
need to reduce silos across people, technology, and processes so
they do not pass that complexity onto their customers,” said
Sprinklr CEO and Founder, Ragy Thomas. “Sprinklr’s unified
platform supports enterprises on their journey and our partner
ecosystem has the expertise to help customers identify, implement,
and take advantage of Sprinklr technology. Many of our most
transformative deals have been won alongside partners, and we are
seeing sales momentum and business growth from our Unified-CXM
platform paired with our partner communities’ expertise, industry
experience, and customer relationships.”
The Sprinklr Unified Partners Program will expand support
for the partner community and enhance Sprinklr’s go-to-market
strategy with the channel. The new program is a foundation, a
welcome to new and existing partners, and a commitment from
Sprinklr to dedicate the time and resources to necessary to scaling
our partner community. It is also a reflection of the momentum
Sprinklr is already seeing with the partner community.
“Since the start of our fiscal year, Sprinklr has seen
tremendous momentum working with partners – especially as we
continue to accelerate our growth in the CCaaS and customer service
markets,” said Sprinklr Vice President of Global Partnerships,
Jay Vigeland, who oversees the unified partner team at
Sprinklr. “The Sprinklr partner ecosystem is one of the most
diverse in the industry, and together we can holistically serve our
enterprise customers around the world. This fiscal year, we have
more than doubled partner-sourced pipeline. The launch of the
Unified Partners Program will help us continue to build on this
foundation for growth.”
Within the Unified Partners Program, Sprinklr works with
organizations in nine categories. Many partners fall into multiple
categories. For example, many System Integrators and
Transformational Partners may also have agency and/or BPO
capabilities. The types of Sprinklr partners are:
- System Integrators (SI): We
support SI partners integrating Unified-CXM into back-office
solutions like Salesforce, Microsoft, Adobe, ServiceNow, and
more.
- Transformational partners:
Sprinklr provides dedicated teams for our largest SI partners. We
work together to extend or develop joint go-to-market offerings,
leveraging our platform to drive success for global large
enterprise customers.
- Resellers: This fiscal year
Sprinklr has doubled the number of official reseller partners the
company works with. We see the opportunity to bring solutions to
market around the world through our reseller community, accounting
for everything from local norms and standards to governmental
contract compliance.
- (*New) Independent
Consultant: Sprinklr’s Independent Consultant program
offering enables independent consultants to have access quickly and
efficiently to Sprinklr materials like education and training
assets, webinars, private briefings, and exclusive events.
- (*New) Referral Partners and
Technological Solution Brokers (TSBs): Referral partners
work with Sprinklr to identify new opportunities and grow partner
driven pipeline and revenue.
- (*New) Business Process Outsourcing
(BPOs): Sprinklr works with BPOs in various ways that
allow them to cater to their clients specifically, including
creating nuanced go-to-market plans that benefit our partnership
and our joint customers.
- Social Channels: Sprinklr
integrates with every major social media channel. Long-standing
partner relationships are focused on joint innovation – often
driven by mutual customers.
- Agencies: For full-service
media, social, PR, creative, and tech agencies, the Sprinklr
Unified-CXM Platform and solutions helps differentiate partners’
offerings and drive success for shared clients.
- Technology Partners:
- Cloud Platforms – Sprinklr customers can deploy our platform on
any of the three leading platforms – AWS, Azure, or GCP.
- ISVs – A number of software ISV partners are developing
integrations to Sprinklr, with most of the demand driven by our
mutual customers.
- Telco Providers – As with Cloud, we provide a range of provider
options to our customers when it comes to CPAAS / Telephony
partners.
What Sprinklr Partners Are Saying
- "One of the key benefits to partnering with Sprinklr is seeing
the pace in which innovation and advancement happens within
customer experience management. Over the years we’ve seen the focus
being on marketing and community management move to automated
customer care combined with chatbots and AI. Witnessing Sprinklr’s
response to these advancements has helped us understand how tech
can solve a client’s experience issues and, how to prepare for a
changing customer landscape," said Ben Lancaster-Nogueira,
Senior Manager, Deloitte Digital UK. “We’ve been very impressed
with the advancement in the Care offering, and we’re really looking
forward to seeing how AI will augment this already advanced
product."
- Scott Parker, CEO, Social Factor - "Partnering with
Sprinklr has been a great decision. We've been able to win new
clients, grow our headcount, and enhance our team's skills and
capabilities."
- “We believe in the Sprinklr solution. Global approach (from
social listening to social care), all in one powerful tool, very
comprehensive in terms of functionality and automation, with highly
advanced AI compared to the market,” said Touchflows Founder
& Partner, Eric Zouari.
New features available now include an updated Partner Portal
and:
- New instructor-led live workshops - 6 classes occurring
monthly.
- New case studies and sales materials.
- New demo environment access partner support via Care Lite, a
dedicated collaboration room on Microsoft Teams.
- Access to a new newsletter.
For more information about the Sprinklr Unified Partner Program,
visit https://www.sprinklr.com/partners/ or contact
unifiedpartners@sprinklr.com.
About Sprinklr
Sprinklr is a leading enterprise software company for all
customer-facing functions. With advanced AI, Sprinklr's unified
customer experience management (Unified-CXM) platform helps
companies deliver human experiences to every customer, every time,
across any modern channel. Headquartered in New York City with
employees around the world, Sprinklr works with more than 1,400 of
the world’s most valuable enterprises — global brands like
Microsoft, P&G, Samsung and more than 50% of the Fortune
100.
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Press Contact Austin DeArman pr@sprinklr.com Partner
Contact unifiedpartners@sprinklr.com
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