The global footwear brand’s retro heritage
styles appear in three runway shows
Skechers returned to Mercedes-Benz London Fashion Week as male
and female models walked the runways in Skechers footwear from a
selection of the global brand’s stylish collections. As part of the
Spring/Summer 2020 shows of Jamie Wei Huang, as well as designers
for A-List actors, renowned models and singers, Fyodor Golan and
Bobby Abley, the third largest athletic lifestyle footwear company
in the world showcased its now classic-retro Skechers D’Lites,
Skechers Energy and Skechers Stamina lines, as well as the Skechers
Premium Heritage Limited Edition collection launching later this
month in the U.K.
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the full release here:
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Skechers Stamina at the Jamie Wei fashion
show during London Fashion Week. (Image courtesy of Johnny Fonseca.
Additional images available upon request.)
“What a debut for our new Premium Heritage Collection as we
return to runways in London with more designers featuring our
fashion sneakers in their collections!” said Marvin Bernstein,
managing partner of Skechers S.à.r.l. “This chunky sneaker look has
been resonating with trend-focused consumers around the globe and
our new limited-edition styles really take the fashion appeal of
these styles to the next level. And this is the perfect venue for
consumers, designers and influencers to get excited about the
on-trend impact of our entire range of Skechers D’Lites, Skechers
Energy and Stamina styles.”
Renowned for her contemporary luxury womenswear, Jamie Wei
Huang was the first Taiwanese designer based in London to be
scheduled on the runway for the official London Fashion Week shows.
Skechers D’Lites, Energy and Stamina lines were well paired with
various bold looks from the SS20 collection in a show called
‘Obsessive Compulsive Disorder’, which focused on the journey of
creation rather than the perfect final piece.
London-based fashion house Fyodor Golan is a contemporary
designer sportswear brand led by duo Fyodor Podgorny and Golan
Frydman. Pairing Skechers Energy and Stamina lines within their
overarching SS20 theme, ‘Pantastic’, extreme hybrid identities were
created, effortlessly combining luxury and street styles.
Skechers also collaborated with imaginative London-based
designer Bobby Abley, whose fascination with cartoons has
seen him feature iconic characters from The Little Mermaid, Star
Wars, Spongebob Squarepants and Aladdin in his designs. For his
SS20 ‘Friends of Dorothy’ collection, Bobby Abley takes a trip to
Oz to celebrate the 80th anniversary of his mother’s favourite film
The Wizard of Oz. The collection paired with Skechers D’Lites,
Energy and Stamina styles for men and women.
Skechers pioneered the chunky sneaker two decades ago with the
Skechers Energy, and the look soon gained popularity around the
globe thanks to the help of stars like Britney Spears. The style
evolved with the introduction of Skechers D’Lites—a lighter version
of its original style—in 2007. Ten years later, Skechers D’Lites
reemerged in Asia on the retro chunky sneaker trend, sparking a
global movement that included models walking runways in New York,
London, Milan, Berlin, Moscow and Budapest. Always remaining fresh
and relevant, the classic look was updated with the more modernized
chunkier Skechers D’Lites 3.0 collection and featured in numerous
celebrated collaborations. The styles have appeared on fashion
editorial pages globally, and covered by taste-making sites like
HypeBae, HypeBeast and High Snobiety. The brand is now launching
the Skechers Premium Heritage Limited Edition collection, a
five-pack of luxe Skechers Energy and Skechers D’Lites styles
crafted with high-end materials and on-trend embellishments
available in select markets.
About Skechers USA Ltd. and Skechers
USA, Inc.
Skechers USA Ltd. is an English subsidiary of Skechers USA, Inc.
(NYSE:SKX), which is based in Manhattan Beach, California. Skechers
designs, develops and markets a diverse range of lifestyle footwear
for men, women and children, as well as performance footwear for
men and women. Skechers footwear is available in the United States
and over 170 countries and territories worldwide via department and
specialty stores, more than 3,170 Skechers Company-owned and
third-party-owned retail stores, and the Company’s e-commerce
websites. The Company manages its international business through a
network of global distributors, joint venture partners in Asia,
Israel and Mexico, and wholly-owned subsidiaries in Canada, Japan,
India, and throughout Europe and Latin America. For more
information, please visit about.skechers.com and follow us on
Facebook, Instagram, and Twitter.
This announcement contains forward-looking statements that are
made pursuant to the safe harbor provisions of the Private
Securities Litigation Reform Act of 1995. These forward-looking
statements include, without limitation, Skechers’ future domestic
and international growth, financial results and operations
including expected net sales and earnings, its development of new
products, future demand for its products, its planned domestic and
international expansion, opening of new stores and additional
expenditures, and advertising and marketing initiatives.
Forward-looking statements can be identified by the use of
forward-looking language such as “believe,” “anticipate,” “expect,”
“estimate,” “intend,” “plan,” “project,” “will be,” “will
continue,” “will result,” “could,” “may,” “might,” or any
variations of such words with similar meanings. Any such statements
are subject to risks and uncertainties that could cause actual
results to differ materially from those projected in
forward-looking statements. Factors that might cause or contribute
to such differences include international economic, political and
market conditions including the challenging consumer retail markets
in the United States; sustaining, managing and forecasting costs
and proper inventory levels; losing any significant customers;
decreased demand by industry retailers and cancellation of order
commitments due to the lack of popularity of particular designs
and/or categories of products; maintaining brand image and intense
competition among sellers of footwear for consumers, especially in
the highly competitive performance footwear market; anticipating,
identifying, interpreting or forecasting changes in fashion trends,
consumer demand for the products and the various market factors
described above; sales levels during the spring, back-to-school and
holiday selling seasons; and other factors referenced or
incorporated by reference in Skechers’ annual report on Form 10-K
for the year ended December 31, 2018, and its quarterly report on
Form 10-Q for the three months ended June 30, 2019. The risks
included here are not exhaustive. Skechers operates in a very
competitive and rapidly changing environment. New risks emerge from
time to time and the companies cannot predict all such risk
factors, nor can the companies assess the impact of all such risk
factors on their respective businesses or the extent to which any
factor, or combination of factors, may cause actual results to
differ materially from those contained in any forward-looking
statements. Given these risks and uncertainties, you should not
place undue reliance on forward-looking statements as a prediction
of actual results. Moreover, reported results should not be
considered an indication of future performance.
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Petra Kereem Skechers UK T: +44 (0) 1707 655 955
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