Similarweb Digital Marketing Awards 2023 Feature Stories of Ingenuity and Execution
February 21 2023 - 8:00AM
Business Wire
Panasonic, Shein, Hey Dude Shoes, Pizza Hut
Japan, and Lululemon recognized for digital marketing
excellence
Five digital marketing innovators won recognition in the
Similarweb Digital Marketing Awards announced today.
This competitive awards program recognizes success at using
wide-ranging digital marketing techniques to successfully drive
traffic and achieve significant business impact, as judged by both
Similarweb Digital Data and the review of our panel of digital
marketing experts. All performance measures included below are
Similarweb estimates.
The Digital Marketing Awards 2023 recognizes the following
examples of digital marketing excellence.
- The Spotlight Award to Panasonic for leveraging search
stickiness to drive brand recognition. The payoff included a 10%
increase in desktop traffic and 14% for mobile, year-over-year
(YoY).
- The Titan Award to Shein, which built on its strong
global brand to enter new markets such as Brazil. On top of 22% YoY
global traffic growth, they lept ahead by 122% in Brazil.
- The Challenger Award to Hey Dude Shoes for using the
reach of Google and Amazon to capture share from bigger competitors
in the shoe segment. Hey Dude achieved a 45% YoY growth in total
visits, going far beyond the competition.
- The Referral Award to Pizza Hut Japan for using
referrals from other websites to capture market share. In December,
they achieved 50% traffic growth compared with an industry average
of about 10%.
- The Streamline Award to Lululemon for demonstrating
excellence in pay-per-click mobile search as one of the tactics
allowing it to defend its market share in a tough economy for
retail. Lululemon achieved 50% YoY growth in mobile traffic,
boosting the performance of its direct-to-consumer (D2C)
channel.
“Smart businesses use Digital Data to make effective strategic
decisions and achieve exceptional digital success. The Digital
Marketing Awards put a spotlight on the best of the best across
multiple highly competitive categories,” said Benjamin Seror, Chief
Product Officer of Similarweb. “We recently announced the annual
Similarweb Digital 100, which ranks companies by digital growth in
10 categories. With both awards, we showcase the impact of digital
data and seek to inspire digital excellence for all.
“While the winners succeeded in different ways, together they
demonstrate the payoff from systematically evaluating metrics of
digital success and seeking new ways of improving those metrics,”
Seror said.
About Similarweb
Similarweb is the most trusted platform for understanding online
behavior, used by millions of people every day to create insights
and strengthen their knowledge of the digital world. We empower
anyone — from the curious individual to the enterprise business
leader — to make smarter decisions by understanding why things
happen across the digital ecosystem. Learn more here:
https://www.similarweb.com/corp/about/
Disclaimer: All names, brands, trademarks and registered
trademarks are the property of their respective owners. All
data, reports, and other materials provided or made available by
Similarweb are created by Similarweb using data obtained from
third-party and proprietary sources, including estimations and
extrapolations based on such data. Similarweb shall not be
responsible for the accuracy of the materials and shall have no
liability for any decision by any third party based in whole or in
part on the materials.
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Press Contact David F. Carr press@similarweb.com
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