Similarweb Digital Intelligence Helps AliExpress to Continue to Grow Its Footprint Around the World
October 04 2022 - 4:32PM
Business Wire
AliExpress, a global retail online marketplace and part of
Alibaba Group (NYSE: BABA), is expanding its market share across
the globe with the help of Similarweb (NYSE: SMWB), a leading
digital intelligence company. Similarweb’s platform enables
AliExpress to discover new referral traffic sources, evaluate their
performance and scale affiliate partnerships on a
country-by-country basis.
As one of the most prominent e-commerce players worldwide,
AliExpress is a major retailer with a global reach of more than 190
countries and regions, and more than 100 million products for sale.
Ranked on Similarweb’s top 75 most visited websites, AliExpress has
seen its presence in Europe grow by 20% year-over-year.
Expanding its market-leading presence in Europe is no small task
for any e-commerce company. But with Similarweb’s help, AliExpress
is able to analyze and identify their competitors’ top referring
websites and discover new opportunities for affiliate partnerships.
AliExpress can also apply Similarweb’s global data to helping Asian
affiliates achieve greater success in important markets such as the
EU.
According to Uri Snyder, General Manager of Asia Pacific for
Similarweb, that’s what Similarweb does best – allows businesses to
understand their competitive landscape across an entire digital
ecosystem.
“Nobody wants to fly blind. We help AliExpress identify the
best-performing websites to partner with by category, keyword, and
country. Affiliate marketing is helping thousands of e-commerce
companies expand their market share and Similarweb’s affiliate
channel data and insights can help scale that growth,” Snyder
explained.
Running a competitor comparison with Similarweb is a great way
to spot opportunities for growth with partners. Business
development leaders can also review partners that they are working
with, but who seem to drive significantly more traffic to their
competitors. The leader can then evaluate how those partners are
promoting competitors and benchmark this activity for comparisons
versus in-house campaigns. Working with a broad range of partners
has numerous benefits, including, the ability to reach a wider
audience, reducing risk and driving incremental sales growth.
With Similarweb, businesses can research their industry to
understand trends; see their competitors’ digital performance and
create benchmarks; gain insight into their strongest partners and
affiliates; discover ad networks that deliver a strong ROI;
optimize their search engine presence; and execute a more agile,
data-driven market strategy.
About Similarweb
As the most trusted platform for understanding online behavior,
millions of people use Similarweb’s insights daily to strengthen
their knowledge of the digital world. We empower anyone — from the
curious individual to the enterprise business leader — to make
smarter decisions by understanding why things happen across the
digital ecosystem. Learn more here:
https://www.similarweb.com/corp/about/
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Press Contact: David Carr Similarweb press@similarweb.com
Investor Contact: Raymond “RJ” Jones Similarweb
ir@similarweb.com
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