Similarweb Brings the Best in Web and Mobile App Data with Launch of Enhanced App Intelligence Module
June 14 2022 - 8:00AM
Business Wire
New Offering Incorporates Mobile App Data
from Partner data.ai, Enabling Similarweb to Offer the Most
Comprehensive View of Digital Activity Across Both Web and Mobile
Apps
Similarweb (NYSE: SMWB), a leading digital intelligence company,
today announced the availability of a new, premium App Intelligence
module. The new module incorporates mobile app data from
Similarweb’s partnership with data.ai (formerly App Annie) the
first unified Data AI company, integrating best-in-class mobile app
coverage into Similarweb’s award-winning desktop and mobile web
measurement and engagement metrics for the first time. This enables
companies to understand their competitive landscape across an
entire digital ecosystem – giving organizations the most
comprehensive view of digital activity available, as well as the
ability to harness insights from mobile, desktop, and app users,
from a single interface.
The global consumer spending on mobile apps across iOS, Google
Play and third-party Android app stores reached $170 billion in
2021, as people downloaded 230 billion apps last year according to
data.ai. With companies increasingly turning to mobile apps to
strengthen their direct-to-consumer relationships, brands can no
longer ignore the data. Now is the ideal time for companies to have
the combined intelligence across web and mobile apps.
“As companies continue to invest in digital channels, such as
mobile apps, the need for fresh, accurate, and easy-to-understand
digital intelligence becomes increasingly important,” explained Or
Offer, Similarweb Founder and CEO. “Similarweb offers a 360-degree
market view into your competitors’ digital footprint, which gives
you a leg up. The combined power of seeing how businesses are
performing across the mobile and web continuum makes our data
offering unique and extremely valuable to large and small brands
alike. This becomes even more relevant in the face of challenging
macroeconomic conditions.”
With Similarweb, businesses can research their industry to
understand trends; measure their competitors’ digital performance
and create benchmarks; get a more complete view of their market;
and position their company for growth in an increasingly
mobile-focused world.
data.ai is a leader in mobile app intelligence, providing
best-in-class app data for more than 60 countries across both iOS
and Android. The partnership between Similarweb and data.ai,
announced earlier this year, represents a powerful cross-platform
view of the digital world.
“For the first time, available only from Similarweb, customers
can enjoy the perfect marriage of web and app data in a unified
interface, ushering in the next generation in digital
intelligence," added Offer.
About Similarweb
As the most trusted platform for understanding online behavior,
millions of people use Similarweb’s insights daily to strengthen
their knowledge of the digital world. We empower anyone — from the
curious individual to the enterprise business leader — to make
smarter decisions by understanding why things happen across the
digital ecosystem. Learn more here:
https://www.similarweb.com/corp/about/
This press release may contain certain "forward-looking
statements" as defined in Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. These forward-looking statements reflect our
current views regarding our intentions, products, services, plans,
expectations, strategies and prospects, which are based on
information currently available to us and assumptions we have made.
Actual results may differ materially from those described in such
forward-looking statements and are subject to a variety of
assumptions, uncertainties, risks and factors that are beyond our
control, including those described in our Securities and Exchange
Commission filings and reports including the final prospectus for
our initial public offering filed with the Securities and Exchange
Commission on May 11, 2021, as well as subsequent and future
filings and reports by us. Except as required by law, we undertake
no duty to update any forward-looking statements contained in this
release as a result of new information, future events, changes in
expectations or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20220614005148/en/
Press Contact: Richard Krueger Similarweb
press@similarweb.com
Investor Contact: Raymond “RJ” Jones Similarweb
ir@similarweb.com
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