Similarweb to Add Mobile Market Data from App Annie, Bringing Together Digital Insights from Web and Mobile App Leaders for the First Time in a Single Platform
February 16 2022 - 6:00AM
Business Wire
Companies Looking to Accelerate Digital Growth Will Benefit
from Unified, Comprehensive Web and App Insights
Similarweb (NYSE: SMWB), a leading digital intelligence company,
announced a data licensing alliance with App Annie, a leading
mobile data and analytics company. Under the agreement, Similarweb
will license an important set of App Annie’s mobile application
market data for incorporation into a new product module in
Similarweb’s product suite.
For the first time, companies will be able to purchase
industry-leading web and mobile app market estimates from a single
vendor, enabling them to get a holistic view of digital activity.
The new offering, which is expected to be available in Q2, will
deliver a powerful competitive advantage as companies look to
accelerate their digital growth by optimizing their digital
strategy across both web and apps.
“We’re excited about the opportunity to work more closely with
App Annie, with their history of leadership in mobile app insights.
We’ve been impressed by the quality and accuracy of their data, as
well as their careful and considered approach to data collection,
which, like Similarweb, is based on high standards of privacy
protection and compliance. By bringing together our respective
industry-leading data, we will deliver an even more accurate, more
comprehensive view of the digital world – a powerful offering that
will improve the insight and competitive advantage we create for
our customers,” said Benjamin Seror, Chief Product Officer,
Similarweb.
The new product module will include essential mobile app metrics
from App Annie, such as monthly active users, installed base,
sessions, and more.
About Similarweb:
As a trusted platform for understanding online behavior,
millions of people use Similarweb’s insights daily to strengthen
their knowledge of the digital world. We empower anyone — from the
curious individual to the enterprise business leader — to make
smarter decisions by understanding why things happen across the
digital ecosystem. Learn more here:
https://www.similarweb.com/corp/about/
All data, reports and related materials (“Materials”) provided
or made available by Similarweb Ltd. or any of its affiliates
(collectively, "Similarweb"), are intended for informational
purposes only. The Materials are based on data obtained from third
parties, including estimations and extrapolations based on such
data, and are not intended to be predictive of the movement of the
market prices of the securities of the company(ies) referred to
therein. Under no circumstances are the Materials to be considered
or relied upon in any manner as legal, tax or investment advice.
Similarweb shall not be responsible for the accuracy of the
Materials and shall have no liability for any decision by any third
party based in whole or in part on the Materials. Title and full
exclusive ownership rights in the Materials, the underlying data,
and any and all other Similarweb intellectual property (including
the Similarweb name, logo and other marks) remain solely with
Similarweb (except for third party trademarks and logos, which
remain the property of their respective owners). All rights not
expressly granted herein are reserved.
This Press release may contain certain "forward-looking
statements" as defined in Section 27A of the Securities Act of
1933, as amended, and Section 21E of the Securities Exchange Act of
1934, as amended. These forward-looking statements reflect our
current views regarding our intentions, products, services, plans,
expectations, strategies and prospects, which are based on
information currently available to us and assumptions we have made.
Actual results may differ materially from those described in such
forward-looking statements and are subject to a variety of
assumptions, uncertainties, risks and factors that are beyond our
control, including those described in our Securities and Exchange
Commission filings and reports including the final prospectus for
our initial public offering filed with the Securities and Exchange
Commission on May 11, 2021, as well as future filings and reports
by us. Except as required by law, we undertake no duty to update
any forward-looking statements contained in this release as a
result of new information, future events, changes in expectations
or otherwise.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20220216005198/en/
Press: Richard Krueger Similarweb press@similarweb.com
Investors: Alex Wellins The Blueshirt Group, for Similarweb
ir@similarweb.com
Similarweb (NYSE:SMWB)
Historical Stock Chart
From Jun 2024 to Jul 2024
Similarweb (NYSE:SMWB)
Historical Stock Chart
From Jul 2023 to Jul 2024