OVERLAND PARK, Kan. and
MIAMI, April 30, 2015 /PRNewswire/
-- Prince Royce,
award-winning artist and one of Latin music's fastest-rising
superstars, has been rehired by Sprint's new Hispanic Business
Unit. He will work with the company to help develop unique
music-related initiatives and programs.
Prince Royce got his start as a
Sprint employee in New York,
working toward his goal of becoming a professional musician. Using
the money he made at Sprint, Prince
Royce recorded the very demo that helped launch his first
album and kick-start his musical career.
Prince Royce recently scored a
mainstream US hit with his first English-language single, "Stuck On
A Feeling" featuring Snoop Dogg. Royce also has a song
featured in the "Furious 7" soundtrack, entitled "My Angel" and will soon be releasing "Back It
Up" featuring Pitbull, the second single off his upcoming debut
album in English, due out this summer. The artist will also be a
Special Guest on Ariana Grande's
Honeymoon Tour starting in July. Young, but well-decorated,
Prince Royce has garnered over 150
nominations from the likes of the American Music Awards, Billboard
Music Awards, Billboard Latin Music Awards, Premios Juventud,
Premios Lo Nuestro, Broadcast Music Awards, the Latin Grammys, MTV
Video Music Awards, Latin Songwriters Hall of Fame and the American
Society of Composers, Authors and Publishers Awards. In sum, the
royal record producer has won 66 awards for his contributions in
the Latin music industry.
"Sprint has been a part of my journey from the
beginning and I feel honored to be reunited with a brand I believe
in, and that also believes in me. Together with Marcelo Claure and his Sprint team, I look
forward to hearing from and connecting more closely with fans and
customers across the country."
Prince
Royce
"We are on a mission to give our customers more
of what they want, including greater access to their passions like
music and all things entertainment. Given his history with our
brand, passion for his fans and incredible talent, collaborating
with Prince Royce was an easy
decision to make."
Marcelo
Claure, CEO of Sprint
When fans look at Prince Royce,
they see a relatable, hard-working guy with an incredible success
story and a voice that speaks directly to them – the ideal person
to tap to collaborate with Sprint. In his first act as a Sprint
employee, Royce will attend today's event at the Miami-area Sprint store, getting to know
customers, fans and community members as part of his trip to
Miami for the 2015 Premios
Billboard. Royce will present Sprint's $10,000 donation to ASPIRA of Florida – a nonprofit Hispanic organization
dedicated to developing the Hispanic youth's educational and
leadership capacity – to help further its overall reach.
About Prince
Royce
According to Billboard, Prince
Royce is "the most successful new Latin act in recent
years". His self-titled debut album has been certified 3x Platinum
in the US and Puerto Rico, and 4x
Platinum in Chile. His latest
album Soy El Mismo debuted at #1 in US and PR and has been
certified Platinum according to the RIAA. Its first single
"Darte Un Beso", was the #1 song in
the country for 14 weeks according to Billboard's "Hot Latin Songs"
chart, joining a long list of #1 hits including "Stand By Me",
"Corazon Sin Cara", "Las Cosas
Pequenas" and "Te Me Vas". Second single "Te Robare" reached #1 on
Billboard's "Latin Airplay" chart recently, marking Royce's eighth
#1 and his 7th consecutive #1 single on the chart. The twenty-five
year old has recorded hit songs with superstars Snoop Dogg, Mana,
Daddy Yankee, Selena Gomez,
Thalia and Michel Telo, toured the
US with Enrique Iglesias and
Pitbull, headlined three 30-city US tours which included sold-out
shows at Radio City Music Hall and the NOKIA Theatre LA LIVE. Royce
has won 20 Latin Billboard Awards, 16 Premios Lo Nuestro and 18
Premios Juventud. He is a seven-time Latin Grammy nominee. At the
age of twenty-two, Royce garnered the Composer of the Year Award at
the 2012 Latin Billboard Awards, becoming the youngest person in
the history of the awards to receive the honor; and at 23 he won
the 2013 BMI Latin Songwriter of the Year Award. In 2013, the
artist signed a major recording contract with Sony Music
Entertainment for the release of Spanish-language albums through
Sony Music Latin as well as English-language albums via RCA
Records. Royce, who has performed on the Jimmy Kimmel Live show,
the X-Factor and has been a special guest on Extra!, is currently
putting the finishing touches on his first English-language album
slated for release later this year. His new single "Back It Up" is
available on iTunes May 4.
Prince Royce is managed by
David Sonenberg and William Derella of DAS
communications.
About ASPIRA
The mission of ASPIRA of Florida is to foster Latino youth through
empowerment in their pursuit of educational excellence through
leadership development programs that emphasize commitment to the
community. For more than thirty-years, ASPIRA of Florida has played an integral role in shaping
the lives of Latino youth throughout Miami-Dade, Broward and Palm
Beach counties. For more information please visit:
www.ASPIRAfl.org.
About Sprint
Sprint (NYSE: S) is a communications services company that
creates more and better ways to connect its customers to the things
they care about most. Sprint served nearly 56 million connections
as of Dec. 31, 2014, and is widely
recognized for developing, engineering and deploying
innovative technologies, including the first wireless
4G service from a national carrier in the United States; leading no-contract brands
including Virgin Mobile USA, Boost
Mobile, and Assurance Wireless; instant national and international
push-to-talk capabilities; and a global Tier 1 Internet backbone.
Sprint has been named to the Dow Jones Sustainability Index (DJSI)
North America for the past four
years. You can learn more and visit Sprint at www.sprint.com or
www.facebook.com/sprint and
www.twitter.com/sprint.
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SOURCE Sprint