Semrush Acquires Leading Marketing Education Company Traffic Think Tank to Bolster Semrush Academy Offering
February 22 2023 - 4:30PM
Business Wire
Semrush (NYSE: SEMR), a leading online visibility management
SaaS platform, today announces the acquisition of Traffic Think
Tank (TTT), a leading marketing education company and community
featuring premium content by and for world-class marketing and
growth leaders.
With more than 300 hours of content from over 90 industry
experts, the TTT Academy is one of the most well-respected
resources for digital marketing education in the world. In addition
to its extensive content library, TTT offers a members-only expert
community on Slack available to help answer questions, serve as a
sounding board, and connect with other peers from the global
marketing industry.
“The acquisition of Traffic Think Tank marks another milestone
in Semrush’s commitment to assist marketers at every step of their
career journey,” said Andrew Warden, Chief Marketing Officer of
Semrush. “Enhancing your brand’s online visibility has never been
more important, and we are simply delighted to bring TTT and its
incredible content and culture to Semrush.”
Traffic Think Tank was started by a small group of marketing
experts in 2017 who were searching for like-minded marketers facing
similar challenges. In the space of just three months, the
community grew to over 300 people and featured hours of on-demand
education. By 2020, the private Slack community hosted nearly 1,000
people, facilitating real-time question and answer sessions with
some of the greatest minds in the industry. As of February 2023,
TTT features 300+ hours of educational videos, on-demand courses,
and has tens of thousands of messages posted every month.
“Semrush is the go-to platform for savvy digital marketers
whether they’re starting their journey, upskilling, or advancing
their expertise, so naturally we are thrilled to join the Semrush
family,” said Matthew Howell-Barby. “We decided to join Semrush
because of their world-class suite of products and relentless focus
on making marketing easy and more effective for their customers.
The wealth of knowledge of our TTT experts and our expansive
content library will further enhance the Semrush Academy to provide
new training for marketers and continue improving existing
modules.”
The TTT acquisition enables Semrush to expand its Academy so
marketers can learn new skills and hone their craft with access to
communities focused on SEO, Content Marketing, Social Media,
Digital PR, and PPC, supported by industry thought leaders and
founders. The TTT mission will be maintained, and its community
will be able to benefit from the content and resources already
produced by the Semrush Academy, as well as new content and
additional sessions from industry experts. This is the most recent
acquisition for Semrush, preceded by Backlinko in January 2022,
which added a globally respected resource of SEO training to the
Semrush Academy, including Founder Brian Dean and his
colleagues.
Upon joining Semrush, TTT co-founders Matthew Howells-Barby,
Nick Eubanks and Ian Howells, along with several additional
consultants, will help drive the continued growth of the Semrush
community developing original content for the Semrush Academy, as
well as continuing to participate in TTT community discussions.
Semrush has ambitious goals to establish a customized and
all-encompassing online self-paced training platform, setting a new
benchmark for digital marketing education, and aiming to deliver a
premium experience for marketers globally.
To learn more about Semrush Academy, visit
https://www.semrush.com/academy/ or Semrush, please visit, visit
www.semrush.com.
About Semrush
Semrush is a leading online visibility management SaaS platform
that enables businesses globally to run search engine optimization,
pay-per-click, content, social media and competitive research
campaigns and get measurable results from online marketing. Semrush
offers insights and solutions for companies to build, manage, and
measure campaigns across various marketing channels. Semrush, with
over 94,000 paying customers, is headquartered in Boston and has
offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam,
Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and
Yerevan.
Forward-Looking Statements
This press release may include forward-looking statements,
including with regards to the growth of Semrush, the size and
development of the market for its products and goals for digital
marketing education. Such forward-looking statements may be
identified by the use of the following words (among others):
“continues,” “remains,” “believes,” “expects,” “may,” “will,”
“plan,” “should" or "anticipates," or comparable words and their
negatives. These forward-looking statements are not guarantees but
are subject to risks and uncertainties that could cause actual
results to differ materially from the expectations contained in
these statements. For a discussion of such risks and uncertainties,
see "Risk Factors" in Semrush’s filings with the Securities and
Exchange Commission, including its most recent quarterly report on
Form 10-Q. Semrush assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
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version on businesswire.com: https://www.businesswire.com/news/home/20230222005404/en/
INVESTOR: Bob Gujavarty VP Investor Relations Semrush Holdings,
Inc Bobby.Gujavarty@semrush.com
MEDIA: Jesse Platz VP Public Relations Semrush Holdings, Inc
Jesse.Platz@semrush.com
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