TRINITY, N.C., Jan. 30, 2012 /PRNewswire/ -- Sealy®, Inc. (NYSE:
ZZ), North America's No. 1
mattress brand, introduces its new line of specialty gel
mattresses, Optimum™ by Sealy Posturepedic. The new line uses gel
memory foam to deliver optimal temperature, comfort and support
levels for the best sleep experience possible.
"The biggest complaint about foam mattresses is they tend to
sleep too hot and nothing is more frustrating than getting too hot
while you sleep," said Jodi Allen,
chief marketing officer, Sealy. "Our new gel line offers a
new kind of mattress that works with your body to create an optimal
sleeping temperature, drawing excess heat away from your body for
deeper, more restful, sleep."
The Optimum by Sealy Posturepedic is a mattress unlike any
other, thanks to innovations like OptiCool™ gel memory foam fused
with OUTLAST® material, which is more effective for removing excess
heat during the night. The OptiCool gel memory foam is 12 times
more effective than standard memory foam or gel alone.
In addition to providing a refreshing coolness like the cool
side of the pillow, the new line includes enhancements at both the
top and bottom of the mattress. OptiSense™ memory foam creates a
body-hugging top layer of comfort, while OptiCore™ is a firmer
section at the bottom of the mattress designed to provide a deeper
layer of support while providing a substantial seating edge.
Sealy is supporting the newly designed mattress launch with a
new marketing campaign and in-store experience. The campaign will
feature new television commercials highlighting the optimal sleep
experience. The in-store experience will combine unique lighting
with striking visuals pulled from the television commercial to
demonstrate the temperature-regulating qualities of the new
Optimum™ mattress.
"We are extremely excited to introduce this new gel line of
mattresses under our recently formed Specialty Bedding division. We
expect it will be met with great enthusiasm by both consumers and
retailers," said Mark Delahanty,
vice president/general manager, specialty bedding at Sealy. "This
mattress was developed to meet the evolving needs of our consumers
and is different from anything currently on the market."
The new Optimum by Sealy Posturepedic will be on display at the
2012 Las Vegas Market, January 30 - February
3, in the Sealy Showroom.
About Sealy
Sealy owns one of the largest bedding brands in the world,
with sales of $1.2 billion in fiscal
2011. The Company manufactures and markets a broad range of
mattresses and foundations under the Sealy(R), Sealy
Posturepedic(R), Sealy Embody(TM), Stearns & Foster(R), and
Bassett(R) brands. Sealy operates 25 plants in North America, and has the largest market
share and highest consumer awareness of any bedding brand on the
continent. In the United States,
Sealy sells its products to approximately 3,000 customers with more
than 7,000 retail outlets. Sealy is also a leading supplier to the
hospitality industry. For more information, please visit
www.sealy.com.
Media Contact: Jenny Sherman
Jenny.Sherman@mslgroup.com
312-861-5257
SOURCE Sealy