DENTON,
Texas, Feb. 23, 2023 /PRNewswire/ -- There's a
growing conversation and public demand for textured hair care
education in cosmetology schools and salons across the country. And
some states are making strides; however, the industry has a long
way to go. Stylists continue to clamor for knowledge, and consumers
continue to struggle to find skilled textured hair stylists. Cosmo
Prof, the leading distributor of professional beauty products and
education, is advocating for these stylists and consumers with a
mission to teach and empower them.
![(PRNewsfoto/Cosmo Prof) (PRNewsfoto/Cosmo Prof)](https://mma.prnewswire.com/media/1508909/Cosmo_Prof_Logo.jpg)
Leading the charge is World of Texture, Cosmo Prof's educational
summit that returns for its third consecutive year on February 27, 2023. There will be an emphasis on
Curl Type 4, where the education gap proves to be the largest. The
event will be centered around exploring this curl type through
conversation that provides stylists with the latest offerings and
solutions. Classes will cover everything from placement and
dimensional color to the art of styling, along with
business-focused tips such as how to integrate a "wash and go"
service. To bring it all to life, Cosmo Prof is partnering with
industry-leading brands like Wella, Rusk, DevaCurl, Curl Wow
joining Black-owned brands The Doux, Nu
Standard, and Design Essentials which are new brands within
the Cosmo Prof product portfoilo. Returning as host is Tashara Parker, an award-winning anchor,
reporter, and community-focused storyteller.
This year, World of Texture is shaping up to be Cosmo Prof's
most attended event to date as stylists seek out opportunities for
career-growing continuing education "CE" hours (over 1,227 CE hours
were earned at last year's event alone). "We are honored to help by
providing stylists with meaningful education. This year's event is
forecasted to be our highest attendance and we are so moved by the
opportunity to arm stylists with education and resources to better
serve their clients and to help them navigate their businesses
effectively," shared April Holt,
Group Vice President of Stores for Beauty Systems Group.
Cosmo Prof wants to set stylists up for success from every
angle. The distributor is ushering in more than 80 new products for
textured hair, including Black-owned brands The Doux, Nu Standard, and Design Essentials, plus
additional offerings from Ouidad and DevaCurl, with more launches
in the coming months. "We know stylists are busy and need an
efficient and easy way to shop textured hair care products online
and in-store. To better serve professionals, we expanded our
textured hair care selection in 700 stores," shared Holt.
Knowing the textured hair community is the fastest growing
segment, Cosmo Prof is excited to support stylists with
best-in-class education, a more inclusive product offering, and
innovative services that fuel business growth. The ultimate goal is
for stylists and consumers to feel confident behind and in the
chair.
About Sally Beauty Holdings, Inc.
Sally Beauty
Holdings, Inc. (NYSE: SBH), as the leader in professional hair
color, sells and distributes professional beauty supplies globally
through its Sally Beauty Supply and Beauty Systems Group
businesses. Sally Beauty Supply stores offer up to 7,000 products
for hair color, hair care, nails, and skin care through proprietary
brands such as Ion®, Strawberry Leopard®, Generic Value Products®,
Beyond the Zone® and Silk Elements® as well as professional lines
such as Wella®, Clairol®, OPI®, Conair® and L'Oreal®. Beauty
Systems Group stores, branded as CosmoProf® or Armstrong McCall®
stores, along with its outside sales consultants, sell up to 8,000
professionally branded products including Paul Mitchell®, Wella®,
Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico® and Olaplex®,
intended for use in salons and for resale by salons to retail
consumers. For more information about Sally Beauty Holdings, Inc.,
please visit https://www.sallybeautyholdings.com/.
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SOURCE Cosmo Prof