The expanded lineup answers the consumers' need for deeper
customization across a broader range of hair concerns
DENTON,
Texas, Feb. 1, 2023 /PRNewswire/ --After Sally
Beauty's successful initial launch of bondbar, a pro-quality line
of hair care bonding solutions, the company is adding further depth
and breadth with the launch of an expanded lineup of products.
Bondbar's initial launch exceeded consumer expectations with the
core four products (Bonding Pre-Shampoo, Bonding Shampoo, Bonding
Conditioner, and Bonding Styling Cream) garnering hundreds of rave
reviews within the first three months. The brand's accessible price
and premium quality are undeniably resonating.
Consumers are also gravitating to the brand's clinically proven
results. When the Bonding Pre-Shampoo, Bonding Shampoo, Bonding
Conditioner, and Bonding Styling Cream are used as a hair
repair system, bondbar reduces breakage during combing by 70%,
improves wet detangling by 90%, and strengthens and repairs highly
damaged hair after the very first use. "Bondbar was developed with
proprietary formulas that penetrate deep into the hair cortex to
improve strength and manageability and repair damage quickly.
Consumers are seeing and loving the results, and we're excited to
continue building on these initial results," stated
Steve Chattin, Sally Beauty's Vice
President of Global Product Development.
Bondbar's mission is to make premium hair repair technology
accessible to everyone. Maryann
Herskowitz, Group Vice President of Sally Beauty
Merchandising, stated, "Bonding technology is booming, but the
category tends to be at a higher price point. As an industry
leader, Sally Beauty knows this space and developed the bondbar
line with prestige technology starting at $9.99. This intentional move was made to address
every hair-conscious consumer looking for pro-quality products for
less."
To continue its dedication to providing pro-quality hair repair
solutions, bondbar is adding six new products to its original core
four. Bondbar's new lineup includes:
- Bonding Primer: The ultimate repair treatment that
smooths hair and helps reduce breakage after just one use when used
in a system with bondbar's Bonding Pre-Shampoo.
- Bonding Booster: Add this treatment into hair color or a
bleach formula to help reduce damage during the at-home hair color
process.
- Bonding Recovery: A post-chemical treatment reviver that
keeps damage at bay during the coloring, lightening, and relaxing
process while improving wet detangling by up to 90% after just one
use.
- Bonding Purple Shampoo: A toning shampoo that
neutralizes brassiness after one use and significantly brightens
all blonde, lightened, and gray hair while hydrating roots to
ends.
- Bonding Concentrate: An oil styler that increases shine
and minimizes flyaways while shielding hair against heat damage up
to 450ºF.
- Bonding Hydration Mask: A intense moisture treatment
that adds volume, smooths hair, and improves wet detangling by up
to 90% after one use.
Products within bondbar's expansive new collection can be
combined into nine targeted systems for a more personalized
experience. Each system was developed to help repair hair based on
the type, texture, and common concerns such as oily, dry, thick,
fine, gray, color treated hair, and more. "Consumers now have
access to a deeper level of customization backed by bondbar's
clinical results and affordable price," added Herskowitz.
The entire bondbar collection is available at Sally Beauty
retailers, sallybeauty.com/bondbar, and Amazon.
About Sally Beauty Holdings
Sally Beauty Holdings, Inc. (NYSE: SBH), as the leader in
professional hair color, sells and distributes professional beauty
supplies globally through its Sally Beauty Supply and Beauty
Systems Group businesses. Sally Beauty Supply stores offer up to
7,000 products for hair color, hair care, nails, and skin care
through proprietary brands such as Ion®, Strawberry Leopard®,
Generic Value Products®, Beyond the Zone® and Silk Elements® as
well as professional lines such as Wella®, Clairol®, OPI®, Conair®
and L'Oreal®. Beauty Systems Group stores, branded as CosmoProf® or
Armstrong McCall® stores, along with its outside sales consultants,
sell up to 8,000 professionally branded products including Paul
Mitchell®, Wella®, Matrix®, Schwarzkopf®, Kenra®, Goldwell®, Joico®
and Olaplex®, intended for use in salons and for resale by salons
to retail consumers. For more information about Sally Beauty
Holdings, Inc., please visit
https://www.sallybeautyholdings.com/.
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SOURCE Sally Beauty Holdings, Inc.