Grand Ole Opry member Blake Shelton and Ryman Hospitality
Properties, Inc. (NYSE:RHP) today announced plans to open a third
Ole Red entertainment venue in the heart of Gatlinburg, Tenn.
With a planned opening in spring 2019, Ole Red Gatlinburg will
be a $9 million, multi-level 16,000-square-foot entertainment venue
with a two-story bar and restaurant, retail area, performance
space, dance floor and exterior terrace. Its chef-driven,
Shelton-inspired menu will feature a few Nashville classics like
Hot Chicken & Waffles as well as BBQ, burgers and additional
Southern favorites.
Designed to embody the spirit of Shelton’s clever, irreverent
hit “Ol’ Red,” the Ole Red brand is part of Ryman Hospitality
Properties’ strategy to create digital content, retail products and
entertainment venues that celebrate the country lifestyle and
resonate with country music’s rapidly growing consumer base of more
than 100 million people across the United States.
Ryman Hospitality Properties Chairman and CEO, Colin Reed, said,
“With 12 million annual visitors and a rich country music legacy,
Gatlinburg is an ideal destination for the Ole Red brand. We know
the Smoky Mountain region is tremendously popular with country
lifestyle consumers, and we believe Ole Red offers a unique
entertainment experience that will attract even more visitors to
the area.”
The venue will be equipped with state-of-the-art performance
equipment including concert-level production and sound
capabilities, along with LED screens throughout the space.
Programming will include curated concert line-ups, showcases for
up-and-coming talent and more to be announced as the venue nears
completion.
Blake Shelton said, “Gatlinburg is one of my all-time favorite
places. This part of the country is full of people who love good
food, great music, family and most importantly, a good time. That’s
what Ole Red is all about, and I can’t wait to give my fans another
place to have fun in Gatlinburg.”
The Ole Red Gatlinburg announcement comes a few weeks before Ole
Red Nashville, a multi-level 26,000-square-foot entertainment venue
in the heart of Nashville’s famed Lower Broadway, is expected to
open in May of 2018. Ole Red Nashville includes a two-story bar and
restaurant, retail area, performance space, dance floor, private
event space, and a 6,000-square-foot rooftop with an indoor/outdoor
bar and restaurant featuring panoramic views of Lower Broadway. Ole
Red Gatlinburg and Ole Red Nashville join Ole Red Tishomingo, which
opened in September of 2017 in Shelton’s hometown of Tishomingo,
Okla.
Reed continued, “It was our intention to make this announcement
from Gatlinburg today. Unfortunately due to the inclement winter
weather, we had to change our plans. I would like to sincerely
thank everyone in Gatlinburg who was involved in making this great
venture possible. We are thrilled to be a part of the city’s
growth, and we look forward to coming back to Gatlinburg very
soon.”
Ole Red Gatlinburg will be located at 511 Parkway, the main
drive into town from Pigeon Forge. Ryman Hospitality Properties
holds a long-term lease on the building and is working with
Tuck-Hinton Architects and Anderson Design Studio on the
project.
FOR RENDERINGS: visit
www.olered.com/gatlinburg
About Ryman Hospitality Properties, Inc.
Ryman Hospitality Properties, Inc. (NYSE:RHP) is a REIT for
federal income tax purposes, specializing in group-oriented,
destination hotel assets in urban and resort markets. The Company’s
owned assets include a network of four upscale, meetings-focused
resorts totaling 7,811 rooms that are managed by lodging operator
Marriott International, Inc. under the Gaylord Hotels brand. Other
owned assets managed by Marriott International, Inc. include
Gaylord Springs Golf Links, the Wildhorse Saloon, the General
Jackson Showboat, The Inn at Opryland, a 303-room overflow hotel
adjacent to Gaylord Opryland, AC Hotel Washington, DC at National
Harbor, a 192-room overflow hotel near Gaylord National and the
Gaylord Rockies Resort and Convention Center, which is a joint
venture investment scheduled to open in the fourth quarter 2018.
The Company also owns and operates media and entertainment assets,
including the Grand Ole Opry, the legendary weekly showcase of
country music’s finest performers for over 90 years; the Ryman
Auditorium, the storied former home of the Grand Ole Opry located
in downtown Nashville; 650 AM WSM, the Opry’s radio home; and Ole
Red, a country lifestyle and entertainment brand. The Company also
is a joint venture owner in Opry City Stage, the Opry’s first home
away from home, in Times Square. For additional information about
Ryman Hospitality Properties, visit www.rymanhp.com.
About Ole Red
Ole Red is a lifestyle and entertainment brand inspired by Blake
Shelton’s clever, irreverent third-chart hit, “Ol’ Red.” You can
find Ole Red entertainment venues and products in two locations in
the United States by 2018, the flagship multi-story bar, restaurant
and entertainment venue in the heart of downtown Nashville’s famed
Lower Broadway, and the very first location in Blake’s hometown of
Tishomingo, Oklahoma. Ole Red is owned and operated by Ryman
Hospitality Properties, Inc. as part of its Opry Entertainment
division. For additional information about Ole Red, visit us online
at olered.com.
About Blake Shelton
Country Music Association’s 2012 “Entertainer of the Year,”
five-time Male Vocalist of the Year winner and GRAMMY nominee Blake
Shelton continues to add to his superstar status. His most recent
album, If I’m Honest, debuted at #1 on the Billboard Top Album
Sales Chart and the Billboard Country Album Chart, and is the
best-selling country album release of 2016. If I’m Honest has
already yielded the #1 smash single, “Came Here To Forget,” which
became his 22nd #1 single. His new single, “A Guy With A Girl” is
Top 10 and climbing, and he recently performed the song on The
Voice and Jimmy Kimmel Live. The album features three songs written
by Shelton which include the gospel tinged “Savior’s Shadow,”
“Friends,” which is also featured in the #1 film, The Angry Birds
Movie, and “Go Ahead and Break My Heart,” a song he wrote and
performs with Gwen Stefani. A member of the Grand Ole Opry,
he has earned a host of awards throughout his career, which most
recently include Favorite Country Male Artist at the American Music
Awards, the first-ever “Male Artist of the Year” and “Story of the
Year” for the RARE COUNTRY Awards, and has three nominations at the
upcoming People’s Choice Awards. As a coach for the Emmy
Award Winning television show, The Voice, Shelton is the reigning
and five-time champion, most recently with his contestant Sundance
Head. He kicked off his 2018 “Doing It To Country Songs” Tour
in February.
For more information and upcoming tour dates, please
visit www.BlakeShelton.com and follow @BlakeShelton.
For Ole Red Gatlinburg:
Ebie McFarland Essential Broadcast Media, LLC 615-327-3259
ebie@ebmediapr.com
Joseph Conner Essential Broadcast Media, LLC 615-430-8350
joseph@ebmediapr.com
Megan Newton Essential Broadcast Media, LLC 330-310-9632
megan@ebmediapr.com
For Ryman Hospitality
Properties:
Shannon SullivanRyman Hospitality
Properties615-316-6725ssullivan@rymanhp.com
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