SUSSEX,
Wis., March 6, 2025 /PRNewswire/ --
Quad/Graphics Inc. (NYSE: QUAD), a marketing experience company
that solves complex marketing challenges for its clients, is
expanding into the $26.6-billion
branded solutions market1. The move strengthens Quad's
already robust portfolio of integrated solutions that helps
marketers make more direct and meaningful connections with
customers and employees.
Quad expands into the branded solutions
market, offering a seamless, brand-aligned approach to promotional
goods.
Building on the company's rigorous process for managing supplier
relationships and commitment to quality, Quad's branded solutions
group aims to offer a seamless and brand-aligned approach to
unforgettable "merch," including tradeshow giveaways, corporate
gifts, employee uniforms, incentive programs, special events and
more. Quad's curated approach to delivering promotional items that
foster loyalty and connection also relieves marketers of the burden
of managing a complex branded goods program.
"Promotional goods are more than just products – they're
extensions of a brand's story – in the marketplace and in the
workplace," said Oliver Kimberley,
Quad's General Manager of Managed Services, the division launching
branded solutions. "The modern marketer is the principal brand
steward. With 77 percent of marketers reporting that they currently
face complexity within their marketing ecosystem2, they
have limited bandwidth for managing an impactful branded solutions
program. Quad makes it easier for marketers to include branded
merchandise as a consistent and cohesive part of their brand's
marketing mix with the high-quality results and frictionless
experience we're known for."
Quad serves as a true partner and brand steward. The company's
new branded solutions group takes a consultative, holistic
approach, drawing on Quad's flexible, connected marketing solutions
and the company's strong vendor relationships. Ensuring brand
consistency, creative ideation, scalable production, exceptional
quality, speed to market and other aspects of the process, Quad
provides a single point of contact for marketers while
significantly reducing the time and effort needed to oversee
branded goods programs.
About Quad
Quad (NYSE: QUAD) is a marketing
experience, or MX, company that helps brands make direct consumer
connections, from household to in-store to online. The company does
this through its MX Solutions Suite, a comprehensive range of
marketing and print services that seamlessly integrate creative,
production and media solutions across online and offline channels.
Supported by state-of-the-art technology and data-driven
intelligence, Quad simplifies the complexities of marketing by
removing friction wherever it occurs along the marketing journey.
The company tailors its uniquely flexible, scalable and connected
solutions to each clients' objectives, driving cost efficiencies,
improving speed-to-market, strengthening marketing effectiveness
and delivering value on client investments.
Quad employs more than 12,000 people in 14 countries and serves
approximately 2,500 clients including industry leading blue-chip
companies that serve both businesses and consumers in multiple
industry verticals, with a particular focus on commerce, including
retail, consumer packaged goods, and direct-to-consumer; financial
services; and health. Quad is ranked among the largest agency
companies in the U.S. by Ad Age, buoyed by its full-service media
agency, Rise, and creative agency, Betty. Quad is also one of the
largest commercial printers in North
America, according to Printing Impressions.
For more information about Quad, including its commitment to
operating responsibly, intentional innovation and values-driven
culture, visit quad.com.
Media Contact
Jennifer Wasmer
Director of External Communications
203-522-1699
jawasmer@quad.com
1 "Promo Industry Achieves Record
Sales in 2024 Despite Challenges," ASI Research, January 24, 2025
2 "Eliminating Complexity for a
Frictionless Marketing Experience," Harvard Business
Review Analytic Services, April 30, 2024
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SOURCE Quad