Pure Cloud Block Store drives agility and
performance for Ampersand in a hybrid cloud environment
SANTA
CLARA, Calif., May 14, 2024
/PRNewswire/ -- Pure Storage® (NYSE: PSTG), the IT
pioneer that delivers the world's most advanced data storage
technologies and services, announced that Ampersand, the TV
industry's largest source of combined multiscreen TV inventory and
viewership insights, is leveraging Pure Storage's platform to
increase data resilience, flexibility, and performance in support
of its hybrid cloud strategy, optimizing TV campaigns and
delivering unparalleled data insights to advertisers.
Customer Challenge:
Whether a local or national advertiser, Ampersand helps clients
reach their unique target audience and deliver their messages
anytime, anywhere, on any device - with a commitment to privacy.
This requires timely, data-driven insights to help clients
capitalize on opportunities.
However, in navigating the complex landscape of delivering
targeted advertising solutions, Ampersand faced obstacles to
efficient workload management, with its existing data storage
infrastructure resulting in frequent outages, inadequate support
for the cloud, and sluggish performance.
To speed up decision-making, Ampersand adopted a hybrid cloud
strategy, turning to the Pure Storage platform to enhance both the
resilience and performance of its data, and ultimately deliver
timely, secure, data-driven insights to clients.
Customer Impact:
Ampersand's current cloud and infrastructure strategy involves
migrating on-premises data to AWS, focusing on separating data and
applications strategically. Pure Storage's platform plays a vital
role, simplifying data migration and storage in AWS, while enabling
seamless scalability. Benefits include:
- Simple, Efficient Data Management: Pure Cloud Block
Store™(CBS) proved simple to deploy and manage for
Ampersand. From the Pure1® interface, Ampersand can move
data into the cloud or repatriate data to the physical data center
without reformatting data or refactoring applications.
Additionally, Ampersand is consuming less storage capacity in AWS
with Pure Storage snapshots, achieving average data reduction rates
of 5:1. The company gains better performance, at a lower cost, with
complete data portability.
- Significant Reduction in Maintenance Costs: With CBS,
Ampersand eliminates aging hardware constraints and continues to
ensure optimal failover in AWS. To date, this has resulted in
estimated capital savings of USD $1-$2 million and
ongoing support cost reduction, eliminating the need for
substantial backup data center investments.
- Data Portability and Flexibility in the Cloud:
Previously, migrating workloads to the cloud posed challenges with
complex database replication for Ampersand. CBS seamlessly
addressed these issues, operating transparently at the array level
and eliminating the need for persistent EC2 instances, streamlining
AWS infrastructure and minimizing disruptions to on-premises
databases. In fact, Ampersand is confident that CBS will deliver
superior performance and cost-effectiveness in its current
migration.
- Comprehensive Disaster Recovery: With Pure Cloud Block
Store, Ampersand can efficiently migrate critical databases into
AWS, maintaining continuity during transitions. The use of Pure
Storage array-based replication to CBS arrays and the immutability
of those snapshots helps Ampersand protect data from accidental or
malicious destruction with near instantaneous restoration
times.
Executive Insight:
"Pure Storage enables us to undertake our cloud initiatives with
confidence. The integration of Pure Cloud Block Store on AWS
seamlessly combines the strengths of private and public cloud
solutions, offering us unparalleled control over our data. Pure
Storage not only empowers us to ensure the security and efficiency
of our operations but also plays a pivotal role in delivering data
insights that translate into tangible results for our advertisers.
In essence, our gain is their gain, and Pure Storage remains our
trusted ally in driving excellence in the TV advertising
landscape." – Seth Weingarten,
VP, Network Operations, Ampersand
Learn More:
- Ampersand Adopts Hybrid Cloud to Speed TV Insights
About Pure Storage
Pure Storage (NYSE: PSTG)
uncomplicates data storage, forever. Pure delivers a cloud
experience that empowers every organization to get the most from
their data while reducing the complexity and expense of managing
the infrastructure behind it. Pure's commitment to providing true
storage as-a-service gives customers the agility to meet changing
data needs at speed and scale, whether they are deploying
traditional workloads, modern applications, containers, or more.
Pure believes it can make a significant impact in reducing data
center emissions worldwide through its environmental sustainability
efforts, including designing products and solutions that enable
customers to reduce their carbon and energy footprint. And with the
highest Net Promoter Score in the industry, Pure's ever-expanding
list of customers are among the happiest in the world. For more
information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Pure Cloud Block Store,
Pure1 and the marks on the Pure Storage Trademark List are
trademarks or registered trademarks of Pure Storage Inc. in
the U.S. and/or other countries. The Pure Storage Inc.
Trademark List can be found at purestorage.com/trademarks.
Analyst Recognition:
Leader in the 2023 Gartner Magic
Quadrant for Primary Storage
Leader in the 2023 Gartner Magic Quadrant for Distributed File
Systems & Object Storage
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SOURCE Pure Storage