Updates Will Enhance Partner Experience to
Drive Partner Empowerment, Scale, and Preference
SANTA
CLARA, Calif., Feb. 29,
2024 /PRNewswire/ -- Pure Storage® (NYSE: PSTG), the
IT pioneer that delivers the world's most advanced data storage
technologies and services, announced significant updates to its
robust partner program, delivering heightened value and performance
to partners, tailored to their unique business models. These
enhancements reflect Pure Storage's service-led strategy to enable
new levels of scale, consistency, and preference for partners as
the only storage vendor to deliver subscriptions entirely through
the channel.
Industry Significance:
The ability to adapt to the subscription economy is increasingly
defining the success of businesses across industries. Customers are
opting to pay ratably over time as they react to the impact new
technology adoption has on their infrastructure needs. In fact,
subscription services now account for nearly half of Pure Storage's
revenue.
Given the company's leadership and growth in subscriptions, as
well as the latest updates to the partner program, Pure Storage is
uniquely positioned to support partners' business growth in the
as-a-Service era.
News Highlights:
Pure Storage has aligned partner feedback, customer needs, and
its company strategy to deliver continuous innovation to the
Partner Program. The program transformation will focus on
increasing partner profitability, greater automation, building
enhanced tools, and driving partner empowerment to proactively
accelerate the growth of their businesses. The updates include:
- Evolved Predictable Programmatic Pricing Model for
Partners: Pure Storage is introducing a new pricing model
framework to provide partners with a simple Product and Services
MSRP and programmatic discounting based on partner type, tier, and
deal registrations.
- Power to Provide Quotes Independently: New updates to
Pure Storage's existing quote configuration, pricing model, and
tools will empower partners through automation to conduct
independent configurations and quotes, as well as backend
electronic data exchange (EDI) integration for order
placement.
- Simplified Auditing and Reporting: Pure Storage will be
making updates to its Salesforce reporting experience, Partner
dashboard, and recruiting & onboarding tools, enabling partners
with a more cohesive experience across the platform.
- Enhanced Partner Intelligence Tools: Pure Storage is
launching a Partner intelligence dashboard that gives Partners
visibility into all of their engagements with Pure Storage and
customers from current business and pipeline, as well as guided
proactive recommendations on upgrade/upsell/renewal
opportunities.
Executive Insight:
- "As a service-led company, we are proud of our industry-leading
subscription services and our partner-led approach. Pure Storage
has been 100 percent channel-led since its founding, and we
recognize the pivotal roles our partners play in delivering
innovative storage solutions to customers worldwide. With this next
evolution, we aim to empower our partners to drive more value and
impact in the as-a-Service economy as they meet the dynamic global
technology needs of today." -- Wendy Stusrud, VP, Global Partner Sales, Pure
Storage
Learn More:
- To learn more about becoming a Pure Partner, visit Pure
Storage's partner page.
- Pure Storage was recognized as a 5-Star Data Storage Vendor in
the 2023 CRN Partner Program Guide, and an Enterprise Network
Storage Hardware Category Winner in the 2023 CRN Annual Report
Card.
About Pure Storage
Pure Storage (NYSE: PSTG) uncomplicates data storage,
forever. Pure delivers a cloud experience that empowers every
organization to get the most from their data while reducing the
complexity and expense of managing the infrastructure behind it.
Pure's commitment to providing true storage as-a-service gives
customers the agility to meet changing data needs at speed and
scale, whether they are deploying traditional workloads, modern
applications, containers, or more. Pure believes it can make a
significant impact in reducing data center emissions worldwide
through its environmental sustainability efforts, including
designing products and solutions that enable customers to reduce
their carbon and energy footprint. And with the highest Net
Promoter Score in the industry, Pure's ever-expanding list of
customers are among the happiest in the world. For more
information, visit www.purestorage.com.
Pure Storage and the Pure Storage P Logo, are trademarks or
registered trademarks of Pure Storage Inc. in the U.S. and/or other
countries. The Pure Storage Inc. Trademark List can be found at
www.purestorage.com/legal/productenduserinfo.html.
Analyst Recognition:
Leader in the 2023 Gartner Magic Quadrant for Primary
Storage
Leader in the 2023 Gartner Magic Quadrant for Distributed File
Systems & Object Storage
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SOURCE Pure Storage