With Pure Storage, Virgin Media O2 eliminated
customer outages, reduced time to valuable analytics, and achieved
power reduction of 96%
MOUNTAIN
VIEW, Calif., May 16, 2023
/PRNewswire/ -- Pure Storage® (NYSE: PSTG), the IT pioneer that
delivers the world's most advanced data storage technology and
services, today announced that Virgin Media O2, one of the UK's
largest entertainment and telecommunications operators, is
leveraging its portfolio - including FlashArray//X and
Evergreen//Forever - to support its 47 million connections. Pure
Storage enables Virgin Media O2 to deliver fast, reliable access to
phone and mobile services, supercharge data analytics on customer
choices, and support the company's drive to hit carbon-zero by
2030.
Customer Challenge
Virgin Media O2 supports over 47 million connections across
broadband, mobile, TV, and home phones across the UK. Additionally,
the company's fixed network currently passes 16.1 million premises,
alongside a mobile network that covers 99% of the nation's
population with 4G, and more than 1,600 cities with innovative 5G
services.
With pressure to deliver fast and reliable services to its
growing customer-base, Virgin Media 02's existing storage system
was putting its reputation, customer satisfaction and retention,
sustainability efforts, and revenue at risk. From products reaching
end of supported life, to upgrades causing significant disruption
to end users, the company's decade-old legacy storage architecture
was at risk of failure.
Customer Impact and Key Benefits:
To combat growing risk, Virgin Media O2 moved its data to Pure
Storage's FlashArray//X, supported by Evergreen//Forever, which
immediately provided the power, speed, and scalability that it
needed, and a solid foundation for future growth. With Pure, Virgin
Media O2 has benefited from:
- Increased Power Efficiency to Support Sustainability
Efforts: Pure enabled Virgin Media O2 to immediately
reduce its storage racks from 42 to just three, providing a
96% power reduction and avoiding the need for a new
datacenter. The company now runs its core storage on just a few
arrays, which handle over four petabytes of data.
- Reduced Downtime to Support a Connected Nation: Since
implementing Pure Storage, Virgin Media O2 has experienced zero
Priority One alerts - a daily occurrence with their legacy storage
- and has run three upgrades with no customer disruption. As a
result, Virgin Media O2 is able to shift its focus from addressing
performance issues to driving innovation and ensuring longevity of
its solutions.
- Reliable, Scalable Storage to Drive Organization-Wide
Value: With Pure, Virgin Media O2 now has a stable storage
foundation with the power and scalability to grow alongside the
unique data demands of the telecommunications industry. Pure's
Evergreen//Forever subscription provides a significant CapEx
advantage for Virgin Media O2, enabling it to buy support and
maintenance upfront, driving value throughout the entirety of its
business.
- Reduced Time to Analytics with Growing Data Volumes:
Since 5G use generates significantly more data than 3G/4G, Virgin
Media O2 needed to ensure its ability to store and analyze data
quickly and effectively. With Pure, the company is able to complete
analytics in real-time to maximize the value of customer data and
offer its users faster and more robust analytics services.
Executive Insight:
"Pure Storage provides the powerful, reliable storage we need to
scale. For Virgin Media O2, Evergreen enables us to drive
continuous improvements while building new, innovative solutions
that we can bring to market. With our legacy storage
infrastructure, we were looking at spiralling costs and the
prospect of building an additional datacenter. With the flexibility
of Pure, however, we are confident that we can easily scale our
capabilities to keep pace with growing data volumes, without
worrying about the storage infrastructure our business relies on."
- Ajit Sharma, Business
Optimisation Manager, Virgin Media O2
"With connectivity such a key element of modern life, storage
that hinders rather than powers fast and reliable mobile services
is unacceptable. Our work with Virgin Media O2 has delivered an
infrastructure that is stable, dependable and scalable, matching
the demands of Virgin Media O2's 5G network, while enabling the
company to drive forward with sustainability goals." -
Wes van den Berg, Vice President
and General Manager, UK&I, Pure Storage
About Pure Storage
Pure Storage (NYSE: PSTG)
uncomplicates data storage, forever. Pure delivers a cloud
experience that empowers every organization to get the most from
their data while reducing the complexity and expense of managing
the infrastructure behind it. Pure's commitment to providing true
storage as-a-service gives customers the agility to meet changing
data needs at speed and scale, whether they are deploying
traditional workloads, modern applications, containers, or more.
Pure believes it can make a significant impact in reducing data
center emissions worldwide through its environmental sustainability
efforts, including designing products and solutions that enable
customers to reduce their carbon and energy footprint. And with the
highest Net Promoter Score in the industry, Pure's ever-expanding
list of customers are among the happiest in the world. For more
information, visit www.purestorage.com.
Pure Storage, the Pure Storage P Logo, Evergreen,
Evergreen//One, Evergreen//Flex, Evergreen//Forever, Pure1, and
Portworx are trademarks or registered trademarks of Pure Storage
Inc. in the U.S. and/or other countries. The Pure Storage Inc.
Trademark List can be found at
www.purestorage.com/legal/productenduserinfo.html.
View original content to download
multimedia:https://www.prnewswire.com/news-releases/pure-storage-enables-virgin-media-o2-to-boost-customer-satisfaction-drive-significant-sustainability-savings-301825502.html
SOURCE Pure Storage