Dramamine® Eases Americans’ Travel Woes with ‘Ditch the Drama’ Sweepstakes Offering a Vacation to Anywhere in the World
May 23 2023 - 2:00PM
Memorial Day is quickly approaching, leaving millions of Americans
scrambling to finalize their travel plans before the rush of summer
travel season. According to a recent survey* from Dramamine®, a
Prestige Consumer Healthcare brand and the #1
pharmacist-recommended brand for motion sickness, 30% of Americans
planning to travel this summer will make their plans within three
weeks from their date of travel.
With quick turn planning comes other drama associated with
traveling during the peak travel season, like premium pricing and
limited availabilities, leading 72% of the Dramamine® survey
respondents to say they would like someone to plan their summer
vacation for them if money was not an obstacle.
Those dramas and more are holding people back from taking the
trip of their dreams. Over a quarter of those surveyed (28.5%)
reported that the drama of travel, including stresses associated
with traveling to and from their destination, holds them back from
taking their dream vacation.
Dramamine® is stepping in to help Americans with some much
needed summer travel relief by offering consumers the chance to
score their ultimate dream vacation - without any of the drama. The
Ditch the Drama Sweepstakes gives three grand prize winners the
chance to experience their dream vacation anywhere in the world,
courtesy of Dramamine®. Dramamine® teamed up with the travel
experts at Travelocity to assist in coordinating everything from
airfare to accommodations and activities for the winners so they
can officially ditch the drama of traveling.
To kick off the campaign, Dramamine® enlisted America’s favorite
mega-yacht captain and TV star, Captain Lee Rosbach, who suffered
from motion sickness early in his career. While Captain Lee
overcame the ailment after years on the sea, he feels for guests
and even crew members who battle the drama of motion sickness while
on board.
“There’s nothing quite like getting out and exploring somewhere
completely new, but those of us who have dealt with motion sickness
know that it can come with its own set of stress,” said Rosbach.
“Whether you’re planning to travel this summer or just looking to
find some adventure in your own backyard, Dramamine® is an easy,
must-have solution to help you find relief when you need it
most.”
Dramamine® is the leader in nausea relief with more than 70
years of experience, and is the only brand with a wide range of
solutions created to help Americans not miss out on the moments
that matter. Dramamine®’s range of solutions are available in
various forms, including Dramamine® Original Formula, Dramamine®
Non-Drowsy, and the newest Dramamine® Ginger Chews, and are
effective in helping to relieve motion sickness and nausea symptoms
experienced during road trips, theme park rides, air and sea travel
and much more.
“At Dramamine®, we are all about embracing adventure and helping
people feel great while doing so,” said Randi Jachino, Vice
President of Marketing at Prestige Consumer Health. “A dream
vacation shouldn’t just be a dream. We’re thrilled to offer three
lucky winners the trip of a lifetime at the destination of their
choice and help them ditch the drama that often comes with planning
and taking a vacation.”
To enter for a chance to win the Ditch the Drama Sweepstakes*,
U.S. residents 18 years and older can visit
www.DramamineDitchtheDrama.com and fill out a short entry form now
through September 4, 2023. Three lucky grand prize winners will
score a trip for two to their dream vacation destination. For extra
chances to win, fans can upload a recent receipt of their
Dramamine® purchase.
In addition to the summer sweepstakes, Dramamine® is launching a
national campaign featuring the brand’s new spokescharacter: The
Drama Llama. As the brand that knows there is no greater drama than
the feeling of motion sickness or nausea at the most inopportune
time, who better to symbolize that drama than the Drama Llama.
Feeling nauseous? He’s there, relentlessly reminding you of the
drama of nausea. His kryptonite? Dramamine®. With Dramamine®, you
can ditch the Drama Llama of Nausea. The new campaign will debut
this summer nationwide, and it’s only just beginning.
For more information on Dramamine® products and for a list of
retailers visit www.Dramamine.com.
*No purchase necessary. Must be legal resident of (50) U.S. or
D.C., age 18+. Ends 9/4/2023. See official rules
at www.DramamineDitchtheDrama.com.
About Dramamine®Dramamine® is the #1
Pharmacist-Recommended Brand for motion sickness & the #1 name
in motion related nausea relief. Dramamine®’s range of solutions,
in various forms, effectively prevent and treat nausea, dizziness,
vomiting & queasiness. For more information visit
www.Dramamine.com.
About Prestige Consumer Healthcare Inc.Prestige
Consumer Healthcare is a leading consumer healthcare products
company with sales throughout the U.S. and Canada, Australia, and
in certain other international markets. The Company’s diverse
portfolio of brands include Monistat® and Summer’s Eve® women's
health products, BC® and Goody's® pain relievers, Clear Eyes® and
TheraTears® eye care products, DenTek® specialty oral care
products, Dramamine® motion sickness treatments, Fleet® enemas and
glycerin suppositories, Chloraseptic® and Luden's® sore throat
treatments and drops, Compound W® wart treatments, Little Remedies®
pediatric over-the-counter products, Boudreaux’s Butt Paste® diaper
rash ointments, Nix® lice treatment, Debrox® earwax remover,
Gaviscon® antacid in Canada, and Hydralyte® rehydration products
and the Fess® line of nasal and sinus care products in Australia.
Visit the Company's website at
www.prestigeconsumerhealthcare.com.
Survey Methodology: Dramamine® conducted a
consumer survey in collaboration with Pollfish to understand
Americans’ summer travel plans and attitudes. The survey was
conducted in May 2023 among a demographically representative U.S.
sample of 1,000 adults ages 18 years of age and older with
vacation/leisure travel plans during summer 2023.
Ashton Ebersole 360PR+aebersole@360pr.plus
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