Pitney Bowes Named a Leader in Master Data Management by Major Analyst Firm
March 21 2016 - 9:00AM
Business Wire
Pitney Bowes (NYSE:PBI), a global technology company that
provides innovative products and solutions to power commerce, today
announced that the company has been recognized as a Leader in The
Forrester Wave™: Master Data Management, Q1 2016. This is the
second market assessment in recent weeks positioning Pitney Bowes
as a Leader, following The Forrester Wave™: Customer Analytics
Solutions, Q1 2016.
In this report, Forrester recognizes the Pitney Bowes’ Spectrum
Technology Platform’s Master Data Management (MDM) among vendors
that demonstrate extensive MDM capabilities for sophisticated
master data scenarios, large complex ecosystems, and data
governance to deliver enterprise-scale business value.
More specifically, Pitney Bowes received the highest scores
possible in: profiling; data quality; time to value;
administration; oversight and version control; content sharing;
data type and format ingestion; process deployment; and partner
strategy.
Forrester notes that the “Spectrum MDM is graph-based to support
complex and contextual master data models with rich attribution.
Customers find that they need minimal data expertise to define
models, rules, and workflows,” the analyst firm writes in the
report, and “master domains can be created through tree structures
and a knowledge graph.”
“Unique is the ability to incorporate business context into the
domain, such as customer segmentation, simply by adding a filter or
rule within a graph node,” writes Michele Goetz, principal analyst
at Forrester, in the report. “This model’s flexibility and ease of
implementation allows Spectrum MDM customers to implement more
quickly and achieve time-to-value in three to four months.”
Spectrum is the foundation of Pitney Bowes’ Customer Information
Management (CIM) portfolio – it has been designed to help
organizations better aggregate, cleanse, enrich and analyze data in
ways that are contextually relevant. The software offers
organizations the ability to create a complete and accurate, single
view of a customer, pulling together data across disparate sources,
to better engage customers with best next action and drive a
superior customer experience.
Bob Guidotti, President of Software Solutions, Pitney Bowes,
says, “I believe that these two market assessments from Forrester
highlight one thing in particular: our clients can come to us for
solutions that not only create a single view of their customer but
do so in a way that offers analytics that are immediately
actionable. Customers today expect and demand that organizations
truly understand their needs and offer relevant products and
services. We can help deliver that.”
About Pitney Bowes
Pitney Bowes is a global technology company offering innovative
products and solutions that enable commerce in the areas of
customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More
than 1.5 million clients in approximately 100 countries around the
world rely on products, solutions and services from Pitney Bowes.
For additional information, visit Pitney Bowes at
www.pitneybowes.com.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160321005110/en/
Pitney Bowes Inc.Emily Simmons, 843-467-1071Manager External
RelationsEmily.simmons@pb.com
Pitney Bowes (NYSE:PBI)
Historical Stock Chart
From Jun 2024 to Jul 2024
Pitney Bowes (NYSE:PBI)
Historical Stock Chart
From Jul 2023 to Jul 2024