Pitney Bowes’s Spectrum Technology Platform to optimize Kering’s customer data management
February 03 2015 - 5:00AM
Business Wire
Pitney Bowes [NYSE:PBI] today
announced that Kering, a world leader in apparel and accessories,
has chosen Pitney Bowes’ Spectrum Technology Platform to optimize
customer data management. The technology will allow Kering to
aggregate, cleanse, enrich, and analyze its customer data and, as a
result, increase business operations efficiencies.
The Kering group, present in more than 120 countries, develops
an ensemble of 23 powerful Luxury and Sport & Lifestyle
brands.
Pitney Bowes’ data quality management solution will allow Kering
to establish a centralized customer relationship management system
(CRM) for use on a global scale and, in addition, help maintain the
independence of the company’s portfolio of brands. What’s more,
Pitney Bowes’ Spectrum cloud-based platform will facilitate the
update or integration of new parameters, on any scale.
Pitney Bowes’ Spectrum solution will also help Kering with the
following capabilities:
1. Validation of international addresses
2. Cleansing of customer data
3. Deduplication of customers
4. Deployment of flexible business rules for data quality
5. Data quality KPI reports on improvements and corrections
6. Web interfaces for data governance and customer data
remediation
“Our team recognized the challenge that Kering faced in managing
the expectations and priorities of its presence across 120
countries,” said James Brayshaw, Vice President, Enterprise Data
Management, Location and GIS, EMEA, Pitney Bowes. “Our Spectrum
solution will enable Kering to establish a centralized customer
information management system while maintaining the complete
autonomy of its brands.”
For more information on Pitney Bowes’ customer data management
solutions, please click here.
Connect with Pitney Bowes on LinkedIn.
About Pitney Bowes
Pitney Bowes (NYSE:PBI) is a global technology company offering
innovative products and solutions that enable commerce in the areas
of customer information management, location intelligence, customer
engagement, shipping and mailing, and global ecommerce. More than
1.5 million clients in approximately 100 countries around the world
rely on products, solutions and services from Pitney Bowes. For
additional information, visit Pitney Bowes at
www.pitneybowes.com/uk
Pitney BowesHina Sharma, +44 0
333-999-6381Hina.Sharma@pb.com
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