Pitney Bowes Expands Direct Mail Services in Southeastern U.S.
June 11 2014 - 9:00AM
Business Wire
Opens new Direct Mail Presort Services
Operating Center in Duncan, SC
Consistent with its strategic goals and long-term growth
initiatives, Pitney Bowes Inc. (NYSE:PBI) is expanding its direct
mail presorting capabilities in the Southeastern United States.
Duncan, South Carolina is now home to Pitney Bowes’ fifth U.S.
Direct Mail Presort Services Operating Center, filling a void in a
previously underserved market and enabling more mailers to benefit
from the cost savings, quality assurance and predictability of
Pitney Bowes Presort Services.
Pitney Bowes is expanding its direct mail
presorting capabilities in the Southeast. Duncan, South Carolina is
now home to the company's fifth U.S. Direct Mail Presort Services
Operating Center (Photo: Business Wire)
“Pitney Bowes is experiencing strong growth by helping companies
facilitate commerce and navigate the complexities of a physical and
digital world,” said Debbie Pfeiffer, president, Pitney Bowes
Presort Services. “For marketers, direct mail remains a
critical channel, and is even stronger when combined with digital
channels. Our expansion into the Southeast will help make direct
mail a more affordable and effective communication tool for our
clients.”
Responding to customer demand, Pitney Bowes decided to expand
its existing Duncan, South Carolina facility and equip it to
process direct mail. The investment reaffirms Pitney Bowes’
leadership in the direct mail space and is positioning the company
to compete in an important market that is estimated to include
billions of pieces of standard presort letters and cards
annually.
Pitney Bowes’ direct mail expansion in the Southeast follows its
recent expansion in the Northeast. In January, the company merged
two centers in Bensalem and Langhorne, Pennsylvania into a new
180,000 square foot state-of-the-art facility in nearby
Levittown.
Pitney Bowes’ other Direct Mail Presort Services Operating
Centers are located in Corona, California; Dallas, Texas and
Milwaukee, Wisconsin. With effective transportation routes to and
from Alabama, Florida, Georgia, North Carolina, South Carolina,
Tennessee and Virginia, the Duncan facility is improving services
for existing Pitney Bowes clients and creating new opportunities
for mailers nationwide.
Clients who use Pitney Bowes’ direct mail presorting services
can realize:
- Reduced postage costs. Pitney
Bowes’ large network of centers enables mailers to optimize their
postage spend by leveraging state of the art sorting solutions,
resulting in efficiencies and significant postage discounts.
- Operational cost savings.
Mailers choosing Pitney Bowes Presort Services can reduce
processing costs and redeploy resources to more revenue generating
initiatives.
- Faster, more predictable in-home
delivery. Pitney Bowes delivers mail closer to its final
destination by presenting it directly to the United States Postal
Service’s (USPS) Sectional Center Facilities (SCF) resulting in
faster, more predictable and consistent in-home delivery. Pitney
Bowes also offers Full Service Intelligent Mail Barcode Tracking
and Self Delivery.
- Quality assurance. With its
Total Quality Management (TQM) process and dedicated Quality
Assurance teams at each site, Pitney Bowes meets the highest
quality standards available and it is the USPS’s largest workshare
partner.
“Pitney Bowes’ direct mail presorting services, and particularly
our expansion into the Southeast, delivers more value to our
clients,” Pfeiffer said. “We are excited about this expansion, the
opportunity it represents for our clients, and what it says about
Pitney Bowes’ continued leadership in providing presort services in
the direct mail space.”
Statistics show that the growth in digital marketing is
not resulting in a decline in direct
mail. In fact, from 2009 to 2013, the total U.S. marketing spend on
direct mail has stayed largely flat (Source: Winterberry).
Moreover, 76% of consumers have made a purchase based on something
they received in the mail in the last 12 months (Source:
ExactTarget), and 86% of marketers say multichannel campaigns that
leverage both physical and digital communication are “critical to
their success going forward” (Source: Forrester).
To facilitate a discussion about best practices in direct mail,
Pitney Bowes is sponsoring a webinar on June 17, titled Direct
Mail Advantage – Delivering Higher Impact at Lower Costs. Barb
Pellow, group director at InfoTrends, will share new research
findings on direct mail solutions deployed by industry leaders and
Todd Stoker, vice president of operations for Anderson Direct
Marketing, will discuss proven techniques that are helping mailers
create more engaging, personalized communications to improve
response rates and lower costs.Click here to register.
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140611005297/en/
Media:Pitney Bowes Inc.Brett Codyo 203-351-6079m
203-218-1187brett.cody@pb.com
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