Pitney Bowes Partners with INRIX to Help Drivers Save Time, Fuel and Money with Advanced Location Intelligence
April 15 2014 - 9:00AM
Business Wire
Companies team to deliver real-time location
insights to users through mobile and social channels
Pitney Bowes Inc. (NYSE: PBI) today announced it has entered
into a multi-year partnership with INRIX, Inc., the leading
provider of traffic information and driver services, to deliver
advanced Location Intelligence solutions through the company’s
traffic intelligence platform.
By integrating location capabilities with traffic analysis,
INRIX and Pitney Bowes will enhance the driving experience of
today’s connected drivers. By delivering this information through
INRIX’s mobile app, users are empowered to make better
location-based decisions in real-time.
“Pitney Bowes’ location intelligence solutions can add
compelling new capabilities to the existing products of
mobile-oriented companies such as INRIX,” said James Buckley,
Senior Vice President and General Manager, Location Intelligence,
Pitney Bowes. “Our products help unearth non-obvious relationships
between specific locations to improve the customer experience and
drive loyalty.”
INRIX has designed a leading traffic intelligence platform that
uses smart data and advanced analytics to solve transportation
issues worldwide. The company uses a unique approach called “smart
crowd-sourcing” that analyzes real-time traffic speed and incident
data from a wide variety of public and private traffic sources
ranging from road sensors and up-to-the-minute traffic speeds and
community reports crowd-sourced from millions of vehicles and
mobile devices throughout the day. Whether through an in-car or
smartphone navigation application, a local newscast or the
company’s INRIX Traffic app, INRIX offers up-to-the-minute traffic
information and other driver services to help more than 150 million
drivers save time, fuel and money.
Pitney Bowes Location Intelligence solutions merge
organizational data with location data to provide users with the
capability to make more informed decisions. For INRIX, this
technology compiles and correlates addresses with coordinates from
a mobile device to establish real time location or a desired
destination. Combining that with other data such as specific
traffic flow, demographics and behavior patterns, users can uncover
key points of interest by accessing Pitney Bowes advanced location
search. For example, if a consumer is planning to visit a popular
department store in a specific region, the technology makes it
possible to suggest a relevant restaurant recommendation for lunch,
based on the data that is collected about user preferences,
convenience, proximity and projected traffic patterns.
“INRIX had a number of compelling reasons to partner with Pitney
Bowes,” said Scott Sedlik, Vice President, Product Planning and
Market Development for INRIX. “Our customers are looking to make
real-time decisions using location data, and Pitney Bowes has the
most comprehensive suite of offerings to fulfill that need. Other
key reasons for teaming include a strong customer focus and
alignment with our own strategic goals and approach.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
INRIX:Jim Bak, 425-284-3825jimb@inrix.comorPitney Bowes:Lolita
Verny-Acosta, 203-898-3697Lolita.vernyacosta@pb.com
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