New Zealand Post Increases the Value of Mail with Pitney Bowes Technology
April 09 2014 - 8:00AM
Business Wire
Using technology from Pitney Bowes (NYSE:PBI), New Zealand Post,
one of New Zealand’s most trusted businesses, is innovating the way
it helps its clients by transforming transactional mail into
high-impact, high-return direct marketing pieces.
Across the globe, direct mail is re-emerging as an effective way
for businesses to reach consumers. In fact, in New Zealand while
mail volumes have been declining in general, research by AC Nielsen
showed business-to-consumer communications have been growing for
the past several years1. With the Pitney Bowes® IntelliJet™ 20
Printing System and the Print+ Messenger™ system, which integrates
print and mail by cost-effectively transforming plain white paper
and envelopes into more valuable, personalized color
communications, New Zealand Post is pioneering a new approach to
the production workflow environment.
“We’re rethinking the possibilities for how we treat
transactional mail through these advanced print and mail solutions
that are the first of their kind in the Asia Pacific region,” said
Ashley Smout, New Zealand Post Chief Operating Officer, Mail and
Communications. “With one integrated system from Pitney Bowes, we
can quickly and easily turn an ordinary mail piece into an
extraordinary marketing piece for our clients.”
By implementing a “White Paper Factory” process, New Zealand
Post can achieve efficiencies by streamlining print and mail
workflow to produce colorful transactional documents for its
customers while increasing the value of each document as a
high-impact, colorful, personalized communications piece.
“The IntelliJet system bridges the gap between operations and
marketing by turning routine transactional mail into direct
marketing opportunities,” added Karthik Krishnamurthy, vice
president and general manager – Asia Pacific at Pitney Bowes. “It
is a fast, intuitive and accurate system and New Zealand Post
clients will benefit from the proven effectiveness and increased
open and response rates that can be achieved by adding color and
customization to the envelope.”
Pitney Bowes has a long standing relationship with New Zealand
Post and has become a trusted partner that understands the demands
that come with processing high-volume, maximum-integrity customer
communications.
Smout continued: “Pitney Bowes’ technology lets us exceed our
customers’ needs by adding value and creating the potential for a
measurable return on investment. Moreover, Pitney Bowes is
committed to helping us as we set the new pace for the mail and
print industry in New Zealand.”
About Pitney Bowes
Pitney Bowes provides technology solutions for small, mid-size
and large firms that help them connect with customers to build
loyalty and grow revenue. Many of the company’s solutions are
delivered on open platforms to best organize, analyze and apply
both public and proprietary data to two-way customer
communications. Pitney Bowes includes direct mail, transactional
mail and call center communications in its solution mix along with
digital channel messaging for the Web, email and mobile
applications. Pitney Bowes: Every connection is a new opportunity™.
www.pb.com.
1Data from a study conducted by Nielsen MailPix Service
Advertising, 2013
Media:Pitney Bowes Inc.Kathy Raymond,
203-351-7233kathleen.raymond@pb.comLocal Media:Pitney Bowes
New ZealandAngela Meekings, 09 477 0092angela.meekings@pb.com
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