Pitney Bowes Bus. Insight Signs Agreement with ActivePath to Deliver Customer Communications Management Solutions to Financia...
August 16 2011 - 9:30AM
Business Wire
Pitney Bowes Business Insight, a global leader in customer data,
analytics and communication software and services, today announced
an agreement with ActivePath™, the developer of a secure two-way
email banking systems to further extend its industry-leading
customer communications management solutions. Through this
alliance, Pitney Bowes Business Insight is now able to enhance its
digital communication adoption, increase security around customer
communications, improve self-service capabilities and expand
cross-sell effectiveness for financial institutions.
In line with Pitney Bowes Business Insight’s mission to “enable
lifetime customer relationships” for its clients, ActivePath
enables financial organizations to communicate and interact with
customers in real time by offering transaction banking and other
services within email. With these solutions, banks may improve
their online service capabilities and differentiate their customer
service using the following features:
- Sending ‘Actionable’ Communications –
enhanced, real-time alerts personalized to each customer’s account
allowing them to take instant action.
- Saving with Paperless eCommunications –
e-statements and documents delivered directly to customer inboxes,
saving time, printing and mailing costs.
- Extending Special Offers and
Loyalty-building Programs – personalized and event-triggered
actionable offers and loyalty-building programs to widen cross-sell
products and customer relationships.
“Our goal is to help companies better connect with customers and
to enable lifetime customer relationships,” said John O’Hara,
President of Pitney Bowes Business Insight. “The innovative
additions that ActivePath brings to our customer communications
management offerings will help support many of our top-tier
financial customers.”
The alliance also enhances Pitney Bowes Business Insight’s
customer service offerings by allowing each customer to communicate
with a service provider from anywhere, anytime, via their desktop,
laptop or mobile device. Customers are now able to simplify
transactions with "one-click" payments and other transactions on
the appropriate dates within email without logging onto their
online banking site.
“Pitney Bowes Business Insight is a trusted provider to Fortune
100 financial services firms,” said Renan Levy, CEO, ActivePath.
“This sector requires dedicated solutions to match its demanding
customer service and communications needs, and we are confident
that our ActiveMail solution will help Pitney Bowes Business
Insight fill those needs and surpass expectations.”
About ActivePath:
ActivePath’s technology empowers banks to redefine and innovate
the scope and caliber of their banking services and enhance overall
customer experience by adding event-triggered marketing and alerts
that enable customers to securely perform specific transactions,
such as transfers, debits and payments, and credit extensions
directly within an email. Using ActivePath’s secure email
communications and transactions reduce costly paper, mailing and
call-center expenses while adding a whole new level of banking
convenience, freeing customers to interact and transact through
their email or mobile device anytime and anywhere. Founded in 2007,
ActivePath sells to banks and financial institutions, card services
and government organizations in the United States, Europe, and
Asia. Learn more at: www.activepath.com.
About Pitney Bowes Business Insight
Pitney Bowes Business Insight is a software and services company
that provides solutions to help organizations acquire, serve and
grow relationships with customers and citizens. These solutions
enable lifetime customer relationships by integrating data
management, location intelligence, sophisticated predictive
analytics, rules-based decision making and cross-channel customer
interaction management to increase the value of every customer
communication while also delivering operational efficiencies.
Pitney Bowes Business Insight is a wholly-owned subsidiary of
Pitney Bowes Inc. (NYSE:PBI), a customer communications management
technology leader. For more information, please visit
www.pbinsight.com and www.pb.com.
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