TSYS Introduces TSYS Whitespace ManagerSM With Pitney Bowes
March 22 2011 - 9:00AM
Business Wire
TSYS (NYSE: TSS) today announced it has collaborated with Pitney
Bowes Inc. (NYSE: PBI) to introduce the TSYS Whitespace Manager — a
partner-managed TransPromo solution. TSYS issuing clients, as well
as issuers who do not process with TSYS, can access and enjoy the
benefits of this innovative solution.
TransPromo is a targeted marketing tool that allows highly
relevant promotional content to be embedded within transactional
customer communications, such as monthly card statements. TSYS
Whitespace Manager, the new partner-managed approach to TransPromo,
will allow issuers to take advantage of new revenue streams, cost
reductions and minimized complexity.
Through TSYS Whitespace Manager, TSYS customers will have the
ability to sell space on their statements for precisely targeted
advertising. Also, advertisers will be able to buy space
selectively, on just those statements whose recipients match the
profiles of the people they want to reach. This is a more strategic
way to use transactional statements for marketing.
“TSYS Whitespace Manager is a timely and unique solution for
companies that are experiencing constrained marketing budgets, but
want to generate revenue from their statements’ white space while
maintaining control over the content,” said Ramesh Ratan,
president, Pitney Bowes Document Messaging Technologies. “We’re
finding that relevant marketing information embedded in
transactional documents is an effective way to precisely market to
customers in a way that not only delivers results but also helps to
build stronger relationships.”
“We are thrilled to collaborate with Pitney Bowes to offer TSYS
customers this new innovative product with such powerful benefits,”
said Sean Maddox, senior director of document services, TSYS.
“Pitney Bowes has exceptional experience in transactional mail,
geo-demographic analytics and one-to-one marketing, and together,
we are creating new revenue opportunities for issuers across the
globe.”
Research has shown that consumers still spend an average of two
to three minutes reviewing their monthly billing statement — much
longer than with other types of direct mail. TSYS Whitespace
Manager brings together one-to-one marketing campaigns with
advanced print technology, sophisticated data analytics and content
programming, all while eliminating costs for issuers.
About Pitney Bowes
Delivering more than 90 years of innovation, Pitney Bowes
provides software, hardware and services that integrate physical
and digital communications channels. Long known for making its
customers more productive, Pitney Bowes is increasingly helping
other companies grow their business through advanced customer
communications management. Pitney Bowes is a $5.4 billion company
and employs more than 30,000 worldwide. Pitney Bowes: Every
connection is a new opportunity™. www.pb.com
About TSYS
TSYS (NYSE: TSS) is reshaping a new era in digital commerce,
connecting consumers, merchants, financial institutions, businesses
and governments. Through unmatched customer service and industry
insight, TSYS creates a better experience for buyers and sellers,
supporting cross-border payments in more than 85 countries.
Offering merchant payment-acceptance solutions as well as services
in credit, debit, prepaid, mobile, chip, healthcare, installments,
money transfer and more, TSYS makes it possible for those in the
global marketplace to conduct safe and secure electronic
transactions with trust and convenience.
TSYS’ headquarters are located in Columbus, Georgia, with local
offices spread across the Americas, EMEA and Asia-Pacific. TSYS
provides services to more than half of the top 20 international
banks.
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