The content-to-commerce powerhouse rolls out
dermatologist-verified skin analysis and award-winning virtual
makeup try-on across its D2C brands, offering its customers
uniquely personalized shopping experiences.
Perfect Corp. (NYSE: PERF), the leading augmented reality (AR)
and artificial intelligence (AI) beauty and fashion tech solutions
provider, in partnership with The Good Glamm Group today announced
the launch of new virtual try on and AI Skin Analysis experiences
set to revolutionize the shopping journeys for its D2C brands
customers across India. These highly popular, fast-growing, and
innovative beauty and skincare brands are the latest to now offer
personalized, interactive, and high-touch online shopping
experiences.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20230103005874/en/
Perfect Corp. Partners with The Good
Glamm Group (Graphic: Business Wire)
This partnership features:
Unique Virtual Makeup Shopping Experiences with AR
Technology MyGlamm customers in India are now able to enjoy a
truly immersive and unique shopping journey with virtual makeovers,
trying on beauty products in real time with true-to-life results.
Sophisticated AI technology, paired with a state-of-the-art AR
overlay creates a hyper-realistic product try-on for beauty lovers
to experiment and play around with. The instantaneous,
ultra-personalized experience is simple and easy to use, increasing
customer satisfaction and confidence, and helping to create
interactive and engaging shopping journeys without the need for
physical product sampling.
Ultra-Precise Skin Analysis Measuring 7 Key Metrics with
Product Recommendation Perfect Corp.'s award-winning AI Skin
Analysis solution enables consumers of the Organic Harvest and
St.Botanica brands in India to obtain a detailed skin analysis and
a personalized skincare routine in seconds. The ultra-precise skin
analysis experience integrates the latest advancements in deep
learning to offer visitors a highly-precise assessment, giving
users a unique skin score across a number of indicators including
wrinkles, spots, moisture, dark circles, oiliness, and more. By
analyzing the results of the skin scan with AI technology, the
ultra-fast and reliable tool is able to recommend a personalized
skincare routine to each Organic Harvest and St. Botanica shopper.
The tailor-made skincare regimen composes products to target the
unique issues identified, giving users a truly unique and
personalized experience.
Meeting Consumer Demands by Creating Unique Shopping
Journeys “We are delighted to have partnered with the Good
Glamm Group to offer our hyper-realistic virtual makeup try-on tool
and dermatologist-verified skin analysis technology to all beauty
lovers in India. We are excited to power a new range of holistic
shopping journeys, complete with product try-ons and
highly-personalized product recommendations,” said Perfect Corp.
Founder and CEO, Alice Chang. “We are committed to reshaping
India’s beauty and fashion consumer shopping journey through our
cutting-edge AI & AR-powered tech solutions, helping brands to
deliver the most realistic and high-tech digital experiences.”
Speaking on the partnership, Sukhleen Aneja - CEO, Good
Brands Co, The Good Glamm Group expressed, “The beauty and
cosmetics industry is expanding, and cutting-edge technological
advancements have completely transformed the sector. We at The Good
Glamm Group are extremely excited to partner with Perfect Corp. to
introduce this new AI-Powered Skin Analysis and AR Makeup Virtual
Try-On Experiences with our aim to constantly reinvent ourselves to
provide our consumers with bespoke beauty services.”
To learn more about Perfect Corp’s AI Skin Analysis solution,
please visit:
https://www.makeupar.com/business/products/ai-skin-diagnostic
To learn more about Perfect Corp’s AR Makeup Virtual Try-on,
please visit:
https://www.makeupar.com/business/products/virtual-makeup
To experience MyGlamm's new AR Makeup Try-On tool for yourself,
please visit:
https://play.google.com/store/search?q=myglamm&c=apps
To experience Organic Harvest's new AI Skin Analysis tool for
yourself, please visit:
https://play.google.com/store/apps/details?id=com.organicharvest
To experience St.Botanica's new AI Skin Analysis tool for
yourself, please visit:
https://play.google.com/store/apps/details?id=com.stbotanica.ecommerce
About The Good Glamm Group:
Founded by Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, the
Good Glamm Group is South Asia’s largest content-creator-commerce
conglomerate that comprises a portfolio of innovative and
fast-growing DTC beauty and personal care brands, powered by its
proprietary digital ecosystem of content and creator assets.
The Good Glamm Group has three key divisions:
- The Good Brands Co led by Sukhleen Aneja, is South Asia’s
largest portfolio of DTC beauty and personal care brands: MyGlamm,
St Botanica, The Moms Co, Organic Harvest, Sirona and
BabyChakra.
- The Good Media Co led by Priyanka Gill is one of the world’s
largest digital media companies comprising POPxo, ScoopWhoop,
MissMalini, BabyChakra and Tweak India. It has a large digital
audience comprising with 200 million MAUs and garners 4 billion
monthly impressions.
- The Good Creator Co led by Sachin Bhatia is one of the world’s
largest influencer platforms tracking 1.5 million influencers. It
also comprises celebrity influencer company MissMalini and Vidooly
- one of the world’s leading content and influencer analytics
platforms.
The Good Glamm Group International team led by Asad Raza Khan is
headquartered in Dubai. It functions as the international
distribution and sales platform for the beauty and personal care
brands within the Group.
This impressive digital reach when combined with the Good Glamm
Group’s 50,000 offline points of sale gives brands within the Good
Glamm Group an unprecedented omnichannel scale, further amplified
by the group’s unparalleled expertise in DTC growth, new product
development and technology & data science. The Good Glamm Group
has also set up an international division with teams in Singapore
and Dubai.
The ‘Good’ in The Good Glamm Group underscores its commitment to
inclusive beauty and cruelty-free, vegan, environment-friendly,
clean beauty products and focuses on creating engaging experiences
for consumers, truly enhancing their lives through positive content
and creator inspirations. The Good Glamm Group is South Asia’s
first DTC beauty unicorn and is backed by marquee equity investors
such as Warburg Pincus, Prosus Ventures, L’Occitane, Bessemer
Venture Partners, Accel, Amazon, Stride Ventures, Trifecta Capital,
Ascent Capital, Alteria Capital, Tano Capital LLC and the Mankekar
Family Office. https://goodglamm.com/
About Perfect Corp.
Perfect Corp. is the leading SaaS AI and AR beauty and fashion
tech solutions provider, dedicated to transforming shopping
experiences through empowering brands to embrace the digital-first
world. By partnering with the largest names in the industry,
Perfect Corp.’s suite of enterprise solutions deliver synergistic,
technology-driven experiences that facilitate sustainable,
ultra-personalized, and engaging shopping journeys, as well as
equipping brands with next generation of consumer goods. To learn
more, please visit https://www.makeupar.com/business
View source
version on businesswire.com: https://www.businesswire.com/news/home/20230103005874/en/
Press Contacts Perfect Corp.
official website: https://www.makeupar.com/business Perfect
Corp. on LinkedIn:
https://www.linkedin.com/company/perfect-corp/ Corporate:
Tony Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265,
ext. 2167 India: Tanuj Mishra at tanuj_mishra@makeupar.com
or by phone +91-9555210675
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