Perfect Corp. Partners with Avon to Bring Personalised Product Recommendations and AR Virtual Try-On to Over 400 Makeup Products
November 28 2022 - 6:45AM
Business Wire
Avon integrates cutting-edge AI &
AR-powered virtual make-up try-on technology to help customers find
their perfect product match
Perfect Corp. (NYSE: PERF), the leading artificial intelligence
(AI) and augmented reality (AR) beauty and fashion tech solutions
provider, today announces that it has extended the partnership with
the leading beauty brand Avon, to launch a virtual try-on (VTO)
online shopping experience in nine initial markets, including the
UK. The immersive shopping experience is powered by Perfect Corp.’s
award-winning technology, allowing customers to experiment with
various beauty products virtually to find their perfect product
match.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20221128005209/en/
Perfect Corp. Partners with Avon to Bring
Personalised Product Recommendations and AR Virtual Try-On to Over
400 Makeup Products (Photo: Business Wire)
Virtual Try-On Experience Supports Avon's 'Open Up &
Grow' Strategy with Enhanced Shopping
Initially launching in the UK, South Africa, The Philippines,
Italy, Poland, Russia, Romania, Czech Republic, and Turkey, the
virtual try-on experience provides Avon shoppers with an
interactive and personalised shopping experience. Through Perfect
Corp.’s AI and AR virtual try-on technology, Avon’s customers are
able to instantly try on products via their mobile camera or webcam
on desktop, seeing products come to life with hyper-realistic
results. Avon reps are also able to offer their customers an
enhanced high-touch shopping experience. In the UK, the VTO
experience will be available for over 400 products, across Avon’s
collection of lip, eye, and face makeup.
“This type of beauty technology isn’t widely available in the
mass beauty market. Until now, it has only been prestige brands
offering this type of brand experience.” Says Alex Long, Head of
Omnichannel Global Marketing at Avon, “We’re really excited about
the potential of this technology to help Avon by enhancing the
shopping experience. Whether shopping online or through a beauty
advisor, customers can get a truly personalised experience and be
confident in their purchase.”
Cutting-Edge Sustainable AR Beauty Tech Enhances the Avon
Consumer Journey
Perfect Corp.’s true-to-life AR try-on utilizes patented
AgileFace® technology to automatically identify users’ unique
facial features, such as eye and eyebrow shapes, to deliver the
most realistic virtual try-on experience.
Integrating Perfect Corp.’s precise VTO solution will allow Avon
to offer its shoppers and Reps a hyper-realistic virtual beauty
experience. VTO experiences are proven to increase customer
purchasing confidence as well as digital engagement by allowing
shoppers to try on products instantly and seamlessly through a
digital platform. As no physical product is used, virtual try-on
also provides a sustainable and hygienic beauty testing experience,
which is top of mind for many consumers with increased concerns
around product waste and sustainability.
Avon Leverages Digital Innovation to Drive Customer
Engagement and Purchasing Confidence
“As consumers turn to brands for tailored product advice and
recommendations, AI and AR technologies have become more important
than ever before,” said Perfect Corp. founder and CEO, Alice
Chang. “We are thrilled to be working with Avon
International to bring the power of these technologies to its
customers in a truly personalised and immersive way. We are looking
forward to seeing how this technology will allow the business to
grow and thrive even further”.
“At Avon we have millions of customers around the world and are
constantly re-evaluating the ways we can best serve them and drive
confidence in their product choices,” adds Alex Long at
Avon. “We are proud of being an early adopter of beauty
technology and understand the important role it has for the modern
beauty shopper. We are delighted to be partnering with Perfect
Corp. to offer our Reps and customers this technology which will be
a valuable asset to the business and help us drive further growth
and customer satisfaction.”
About Perfect Corp. Perfect Corp. (NYSE: PERF) is the
leading SaaS AI and AR beauty and fashion tech solutions provider,
dedicated to transforming shopping experiences through empowering
brands to embrace the digital-first world. By partnering with the
largest names in the industry, Perfect Corp.’s suite of enterprise
solutions deliver synergistic, technology-driven experiences that
facilitate sustainable, ultra-personalised, and engaging shopping
journeys, as well as equipping brands with next generation of
consumer goods. Perfect Corp. offers a complementary suite of
mobile apps, including YouCam Makeup and YouCam Perfect, to provide
a consumer platform to virtually try-on new products, perform skin
diagnoses, edit photos, and share experiences with the YouCam
Community. To learn more, please visit PerfectCorp.com
About Avon Avon has been doing beauty differently for
over 135 years. Avon is a company that connects people, using the
power of beauty to transform lives for the better. Millions of
independent sales Representatives across the world sell iconic Avon
brands through their social networks, building their own beauty
businesses on a full- or part-time basis. Avon stands for gender
equality, and we believe in listening to women's needs, speaking
out about issues that matter and creating positive change. Through
Avon and the Avon Foundation we've donated over $1.1 billion, with
a focus on tackling gender violence and breast cancer. Avon is part
of the Natura &Co Group. Learn more at
www.avonworldwide.com.
Avon does not test products or ingredients on animals anywhere
in the world and has been working on the acceptance of alternative
testing methods without animals for three decades, to learn more
visit
https://www.avonworldwide.com/about-us/our-values/policies-positions/animal-welfare
View source
version on businesswire.com: https://www.businesswire.com/news/home/20221128005209/en/
Press Perfect Corp. official
website: https://www.perfectcorp.com Perfect Corp. on
LinkedIn: https://www.linkedin.com/company/perfect-corp/
Perfect Corp. official Blog:
https://www.perfectcorp.com/consumer/blog Corporate: Tony
Tsai at press@perfectcorp.com or by phone: +886-2-8667-1265, ext.
2167 USA: Jacqueline Agudelo at contact_pr@perfectcorp.com
or by phone +1 917-935-8232 Japan: Ryusho Hosaka at
contact_pr_jpn@perfectcorp.com or by phone: +81-3-5875-6651
China: Winter Zhang at Winter_zhang@perfectcorp.com or by
phone: +86-166-2139-1855 UAE: Moushmi Bhatia at
contact_pr_uae@perfectcorp.com or by phone: +971 (0) 56 896 5253
Europe: Jessica Thiant at contact_pr_fr@perfectcorp.com
Mexico: Ingrid Motta at contact_pr_latam@perfectcorp.com or
by phone: (+521) 5512491739 United Kingdom: Will Parrott at
contact_pr_uk@perfectcorp.com AVON United Kingdom: Emily
Robinson at Emily.robinson@avon.com
Perfect (NYSE:PERF)
Historical Stock Chart
From Jun 2024 to Jul 2024
Perfect (NYSE:PERF)
Historical Stock Chart
From Jul 2023 to Jul 2024