OSI Restaurant Partners, Inc. Announces Appointment of Jody Bilney as Chief Marketing Officer of Outback Steakhouse
September 12 2006 - 5:45PM
PR Newswire (US)
TAMPA, Fla., Sept. 12 /PRNewswire-FirstCall/ -- Bill Allen, CEO of
OSI Restaurant Partners, Inc.(NYSE:OSI), has announced the
appointment of Jody Bilney as chief marketing officer of Outback
Steakhouse. (Logo:
http://www.newscom.com/cgi-bin/prnh/20060814/OSILOGO ) According to
Allen, Bilney is a seasoned senior executive with over 20 years of
marketing and general management experience. "We are very excited
to have Jody join the OSI team as our chief marketing officer of
the Outback brand," said Allen. "Jody has an outstanding and
successful track record, working in a variety of industries
including consumer goods and communications. We expect that she
will provide extraordinary marketing leadership as we continue to
evolve our core brand." Allen also announced that the company has
extended its consulting contract for Outback Steakhouse with Scott
Bedbury of Brandstream and Nancy Schneid, former Chief Branding
Officer of OSI through June of 2007 to provide continuity during
this time of transition. "We asked Nancy to provide interim
marketing leadership over the past few months on the Outback brand.
Under her direction, we have been focusing on the development of
the future brand positioning and new creative strategy," said
Allen. "She has been working in tandem with Scott and the
Brandstream team, a partnership that has been invaluable, as they
have added tremendous insight and value to our efforts to increase
brand relevance." Most recently Bilney served as chief marketing
officer at Openwave Systems, Inc. (NASDAQ:OPWV), a leader and early
innovator in mobile data and messaging, where she lead the
company's branding and corporate marketing. Prior to joining
Openwave, Bilney served as executive vice president and CMO at
Charles Schwab & Company and was responsible for brand strategy
and marketing efforts across its product, retail, institutional and
e-business divisions. She also held senior marketing and management
positions at Verizon Communications, GTE and DowBrands (a
subsidiary of Dow Chemical Company). Bilney holds a B.S. degree in
Economics from Clemson University. She has also earned NYSE Series
7 and NASD Series 24 certification as a securities representative.
Bilney is a current board member and former chair of the National
Board of Directors for Big Brothers Big Sisters of America. In
connection with hiring Ms. Bilney she will receive an inducement
grant of 50,000 shares of OSI restricted common stock. Subject to
Ms. Bilney's continued employment by OSI as chief marketing officer
of the Outback Steakhouse brand these shares of restricted common
stock will vest 50,000 shares on her 5th anniversary of employment.
In the event the Company terminates Bilney's employment without
cause subsequent to her 3rd anniversary of employment and prior to
her 5th anniversary of employment, 25,000 shares of the inducement
grant will vest upon such termination of employment. This grant of
restricted stock was approved by the Compensation Committee of
OSI's Board of Directors.
http://www.newscom.com/cgi-bin/prnh/20060814/OSILOGO
http://photoarchive.ap.org/ DATASOURCE: OSI Restaurant Partners,
Inc. CONTACT: Stephanie L. Amberg, Vice President of Public
Relations of OSI Restaurant Partners, Inc., +1-813-282-1225 Web
site: http://www.osirestaurantpartners.com/
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